Business Diversification - IKECA

How should we diversify• Horizontal - by natural progression – addingnew services to the current customer base• Vertical - by adding services along the service(supply) chain either forward or backward• Moving into a new geographical market.

Ways to diversify• Internal – entering a different, but usuallyrelated, line of business by developing thenew line of business yourself• External - entering a new area of business bypurchasing another company or business

If yes, than what?What should we already be doing• Access panels• Hinge Kits• Grease Containment• Fan belt replacement

Additional services that will requiremore training, new equipment andprovide a new customer base• Vehicle washing• Heavy Equipment degreasing• Industrial

Additional services that other IKECAmembers already do• Carpet cleaning• Parking lot striping• Ceiling tile cleaning• Snow plowing• Air duct cleaning• Sales of pressure washers & chemical• Drain cleaning• Blasting – soda, dry ice, walnut, corn cob• Fire suppression service / install• Portable extinguisher service