MTR Advertising The Best of the Best Awards 2011 - JCDecaux ...
MTR Advertising The Best of the Best Awards 2011 - JCDecaux ...
MTR Advertising The Best of the Best Awards 2011 - JCDecaux ...
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For immediate release“<strong>MTR</strong> <strong>Advertising</strong> <strong>The</strong> <strong>Best</strong> <strong>of</strong> <strong>the</strong> <strong>Best</strong> <strong>Awards</strong> <strong>2011</strong>”Celebrating <strong>the</strong> 10 th Anniversary andPaying Tribute to <strong>the</strong> Outstanding Advertisers and Agencies(Hong Kong, 31 st March 2012) “<strong>MTR</strong> <strong>Advertising</strong> <strong>The</strong> <strong>Best</strong> <strong>of</strong> <strong>the</strong> <strong>Best</strong> <strong>Awards</strong> <strong>2011</strong>”, one<strong>of</strong> <strong>the</strong> most anticipated out-<strong>of</strong>-home media awards co-organised by <strong>MTR</strong> Corporation and<strong>JCDecaux</strong> Transport, was held on 30 March 2012. More than 300 elites from <strong>the</strong>advertising industry, academy, related business and corporations participated in <strong>the</strong> eventto celebrate <strong>the</strong> <strong>Awards</strong>’ glorious 10 th anniversary. This year, <strong>the</strong>re were more than 100finalists to compete for 26 prestigious awards in 16 categories.In celebration <strong>of</strong> <strong>the</strong> 10 th anniversary milestone <strong>of</strong> <strong>the</strong> Award, <strong>the</strong> organisers had <strong>the</strong>honour <strong>of</strong> inviting <strong>the</strong> CEO <strong>of</strong> <strong>MTR</strong> Corporation, Mr. Jay H Walder, as <strong>the</strong> Guest <strong>of</strong> Honour.Mr. Walder toge<strong>the</strong>r with Mr. Stephen Wong, CEO, Greater China <strong>of</strong> <strong>JCDecaux</strong>, and Ms.Jeny Yeung, Commercial Director <strong>of</strong> <strong>MTR</strong> Corporation presented “<strong>The</strong> <strong>Best</strong> <strong>of</strong> <strong>the</strong> <strong>Best</strong>10 th Anniversary” awards.“<strong>The</strong> <strong>Best</strong> <strong>of</strong> <strong>the</strong> <strong>Best</strong> 10 th Anniversary” awards pay tribute to <strong>the</strong> most popular “<strong>The</strong> <strong>Best</strong><strong>of</strong> <strong>the</strong> <strong>Best</strong> <strong>Awards</strong>” winning campaigns since 2002. <strong>The</strong> Gold Award went to <strong>the</strong> Nissin-“New Cup Noodles Launching Campaign” in 2009, which received <strong>the</strong> most votes from<strong>the</strong> public online voting. At <strong>the</strong> time when <strong>the</strong> campaign launched, <strong>the</strong> giant 3D CupNoodles display wowed many passengers in <strong>the</strong> <strong>MTR</strong> Admiralty Station. <strong>The</strong> campaignhad demonstrated innovation and creativity, successfully bringing <strong>the</strong> <strong>MTR</strong> passengersmany good memories.<strong>The</strong> focus <strong>of</strong> <strong>the</strong> night were also put on <strong>the</strong> “<strong>Best</strong> <strong>of</strong> <strong>the</strong> <strong>Best</strong> – Creative” and “<strong>Best</strong> <strong>of</strong> <strong>the</strong><strong>Best</strong> – Use <strong>of</strong> Media” winning campaigns, which received <strong>the</strong> highest average scoresamong all <strong>the</strong> campaigns judged by <strong>the</strong> pr<strong>of</strong>essional panel <strong>of</strong> judges. <strong>The</strong> “<strong>Best</strong> <strong>of</strong> <strong>the</strong> <strong>Best</strong>– Creative” Platinum Award was presented to Canon’s “EOS 600D Sense <strong>of</strong> Direction”campaign, where <strong>the</strong> creative concept <strong>of</strong> a girl wandering around <strong>the</strong> world with hercamera has won <strong>the</strong> accolades <strong>of</strong> <strong>the</strong> judges. Ano<strong>the</strong>r grand award <strong>of</strong> <strong>the</strong> evening, <strong>the</strong>“<strong>Best</strong> <strong>of</strong> <strong>the</strong> <strong>Best</strong> - Use <strong>of</strong> Media” Platinum Award, went to Samsonite’s “Step Out”
campaign. <strong>The</strong> campaign utilises various promotion channels <strong>of</strong> <strong>MTR</strong> <strong>Advertising</strong> to make<strong>the</strong> advertiser’s product stand out from its competitors.Since its launch in 2002, “<strong>The</strong> <strong>Best</strong> <strong>of</strong> <strong>the</strong> <strong>Best</strong> <strong>Awards</strong>” has been <strong>the</strong> perfect platform toshowcase <strong>the</strong> creativity <strong>of</strong> Hong Kong’s advertising industry. At <strong>the</strong> same time, <strong>the</strong> <strong>Awards</strong>also encourage advertisers and <strong>the</strong>ir agencies to fully utilise <strong>the</strong> different ad formats andchannels provided by <strong>MTR</strong> <strong>Advertising</strong> in <strong>the</strong>ir communications with target audiences.Looking beyond, <strong>MTR</strong> <strong>Advertising</strong> will bring more new ad formats to assist <strong>the</strong> localcreative talent in turning imagination into reality.For more information about <strong>the</strong> <strong>Awards</strong>, please visit:www.<strong>The</strong><strong>Best</strong>Of<strong>The</strong><strong>Best</strong><strong>Awards</strong>.com.hk*<strong>MTR</strong> refers to Kwun Tong Line, Tsuen Wan Line, Island Line, Tung Chung Line, TseungKwan O Line and Disneyland Resort Line.Please refer to <strong>the</strong> appendix for:1. List <strong>of</strong> Winners2. List <strong>of</strong> Judging Panel Members3. Press photos & captions(Photos: http://ftp.hillandknowlton.com.hk/<strong>JCDecaux</strong>/AwardCeremony.zip)Media Enquiry:H+K StrategiesTitania ShumConsultantTel: (852) 2894 6305Fax: (852) 2576 3551E-mail: titania.shum@hkstrategies.com<strong>JCDecaux</strong> TransportPeggy JorMarketing DirectorTel: (852) 2862 7238Fax: (852) 2529 5653E-mail: peggy.jor@jcdecaux.com.hk
Appendix 1: <strong>MTR</strong> <strong>Advertising</strong> <strong>The</strong> <strong>Best</strong> <strong>of</strong> <strong>the</strong> <strong>Best</strong> <strong>Awards</strong> <strong>2011</strong> – List <strong>of</strong> Winners<strong>The</strong> <strong>Best</strong> <strong>of</strong> <strong>the</strong> <strong>Best</strong> 10th Anniversary (Voted by <strong>the</strong> public)Award Campaign Advertiser Media Agency Creative AgencyGold AwardNew Cup NoodlesLaunchingCampaignNissin FoodsCo. LimitedAsatsu-DK HongKong LimitedAsatsu-DK HongKong LimitedSilver Award“Spider-Man”MovieEdko FilmsLimitedKingmart<strong>Advertising</strong> CoKingmart<strong>Advertising</strong> CoPr<strong>of</strong>essional <strong>Awards</strong> (Judged by industry pr<strong>of</strong>essionals)Award Campaign Advertiser Media Agency Creative Agency<strong>Best</strong> <strong>of</strong> <strong>the</strong> <strong>Best</strong> –CreativePlatinum Award<strong>Best</strong> <strong>of</strong> <strong>the</strong> <strong>Best</strong> –Use <strong>of</strong> MediaPlatinum Award<strong>Best</strong> InnovativeCampaignGold Award<strong>Best</strong> InnovativeCampaignSilver Award<strong>Best</strong> Use <strong>of</strong>Integrated MediaGold Award<strong>Best</strong> Use <strong>of</strong>Integrated MediaSilver Award<strong>Best</strong> Use <strong>of</strong> DigitalMediaGold Award<strong>Best</strong> Use <strong>of</strong> DigitalMediaSilver Award<strong>Best</strong> PosterCampaignGold Award<strong>Best</strong> PosterCampaignSilver AwardEOS 600D Sense <strong>of</strong>DirectionStep OutIt's Fun to ShareInternationalSpecialist CampaignEOS 600D Sense <strong>of</strong>DirectionStep OutArena - "Make aSplash" SS<strong>2011</strong>CampaignCanon HongKong LimitedSamsonite AsiaLimitedMcDonald'sRestaurants(H.K.) LimitedDHL Express(Hong Kong)LimitedCanon HongKong LimitedSamsonite AsiaLimitedSwire ResourcesLimitedDentsu MediaHong Kong -Media PaletteSamsonite AsiaLimitedOMDMECEven Better Clinical Clinique OMDStopping SpamCallsChu Hai Colors YourDream!SmarTone MobileCommunicationsLimitedChu Hai College<strong>of</strong> HigherEducationDentsu MediaHong Kong -Media PaletteSamsonite AsiaLimitedSwire ResourcesLimitedInitiative HongKongChu Hai College<strong>of</strong> HigherEducationCommunion WLimitedJWTDDB GroupProximity HongKong LimitedCommunion WLimitedJWTMK2CommunicationsLimitedPleaseCommunicationsLimitedOgilvyOneWorldwide HongKong LimitedManyManyMultimediaDesign Limited
Award Campaign Advertiser Media Agency Creative Agency<strong>Best</strong> Use <strong>of</strong> AirportExpress<strong>Advertising</strong>CampaignGold Award<strong>Best</strong> Use <strong>of</strong> AirportExpress<strong>Advertising</strong>CampaignSilver Award<strong>Best</strong> InteractiveCampaignGold Award<strong>Best</strong> InteractiveCampaignSilver AwardRIMOWA RIMOWA RIMOWA RIMOWAEternity- <strong>The</strong>Ultimate LuxuryIt's Fun to ShareNikon 1<strong>The</strong> SwatchGroup (HK)Limited– Jaquet DrozDivisionMcDonald'sRestaurants(H.K.) LimitedNikon Hong KongLimited<strong>The</strong> SwatchGroup (HK)Limited– Jaquet DrozDivisionOMDMaxus<strong>The</strong> SwatchGroup (HK)Limited– Jaquet DrozDivisionDDB GroupJWTOnline Voting <strong>Awards</strong> (Voted by <strong>the</strong> public)Award Campaign Advertiser Media Agency Creative AgencyMy FavouriteCampaignPlatinum Award7-Eleven xDoraemon & FriendsFigurine 3D Puzzle7-ElevenZenithOptimediaLeo BurnettLimitedMy FavouriteCampaignGold AwardI Know This SongSolitonMindshare HongKong LimitedSolitonMy FavouriteCampaignSilver AwardHong KongDisneyland FifthAnniversaryHong KongDisneylandResortMindshare HongKong LimitedOgilvy & Ma<strong>the</strong>r<strong>Advertising</strong>My Favourite TVCGold AwardTempo BrandCampaignSCA Tissue HongKong LimitedPHDPublicis HongKongMy Favourite TVCSilver AwardMissing ToothMcDonald'sRestaurants(H.K.) LimitedOMDDDB Group<strong>Best</strong> Performance <strong>Awards</strong> (Judged by industry pr<strong>of</strong>essionals)AwardMedia Planner <strong>of</strong> <strong>the</strong> YearCreative Pr<strong>of</strong>essional <strong>of</strong> <strong>the</strong> Year<strong>Best</strong> Campaign Presenter <strong>of</strong> <strong>the</strong> YearMedia Agency <strong>of</strong> <strong>the</strong> YearCreative Agency <strong>of</strong> <strong>the</strong> YearWinner / CompanyMs. Alice LeeDentsu Media Hong Kong – Media PaletteMr. Joel ChuCommunion W LimitedMs. Cezi ChengSwire Resources LimitedMindshare Hong Kong LimitedJWT
Appendix 2: <strong>MTR</strong> <strong>Advertising</strong> <strong>The</strong> <strong>Best</strong> <strong>of</strong> <strong>the</strong> <strong>Best</strong> <strong>Awards</strong> <strong>2011</strong> – List <strong>of</strong> JudgingPanel Members<strong>MTR</strong> <strong>Advertising</strong> <strong>The</strong> <strong>Best</strong> <strong>of</strong> <strong>the</strong> <strong>Best</strong> <strong>Awards</strong> <strong>2011</strong>Judging Panel MembersName Title OrganisationMr. Alex Fung Principal Hong Kong Design InstituteMs. Alice Lam Managing Partner Media PaletteMs. Cecilia Chan Managing Director MediaComMr. Jackson Kwok CEO, Hong Kong OmnicomMediaGroupDr. Kan Tai Keung, SBSFounderKan and Lau DesignConsultantsMr. K. K. Tsang CEO GroupM, Hong KongMr. Ko Tin LungDr. Lo Wai LukArtistic DirectorAssociate Pr<strong>of</strong>essor,Department <strong>of</strong> Cinema andTelevisionChung Ying <strong>The</strong>atreCompanyHong Kong Baptist UniversityMr. Philip Lee Group Creative Director McCann Hong KongMr. Raymond HoChairman<strong>The</strong> Hong Kong AdvertisersAssociationMr. Sly Song Executive Creative Director JWT Hong KongMr. Terry Tsang Group Creative Director BatesAsia Hong Kong LimitedMr. Tommy LiCreative DirectorTommy Li Design WorkshopLimited
Appendix 3: <strong>MTR</strong> <strong>Advertising</strong> <strong>The</strong> <strong>Best</strong> <strong>of</strong> <strong>the</strong> <strong>Best</strong> <strong>Awards</strong> <strong>2011</strong> – Press photos &captionsCaption: MCs <strong>of</strong> <strong>the</strong> event, Sammy and Sarah Song, chit-chat with <strong>the</strong> singer Hanjin.Caption: <strong>The</strong> honorable guest, Mr. Jay H Walder, Chief Executive Officer <strong>of</strong> <strong>MTR</strong> Corporation(third to <strong>the</strong> left), was invited to be this year’s Guest <strong>of</strong> Honour to <strong>of</strong>ficiate <strong>the</strong> lighting ceremonywith Ms. Jeny Yeung, Commercial Director <strong>of</strong> <strong>MTR</strong> Corporation (First to <strong>the</strong> left), Ms. Annie Leung,Senior Manager – Media & Business Development <strong>of</strong> <strong>MTR</strong> Corporation (Second to <strong>the</strong> right), Mr.
Stephen Wong, CEO, Greater China <strong>of</strong> <strong>JCDecaux</strong> (Third to <strong>the</strong> right), Mr. Emmanuel Bastide,CEO Asia <strong>of</strong> <strong>JCDecaux</strong> Group (Second to <strong>the</strong> left) and Ms. Amy Chan, Managing Director <strong>of</strong><strong>JCDecaux</strong> Transport (First to <strong>the</strong> right), in celebration <strong>of</strong> <strong>the</strong> 10th Anniversary <strong>of</strong> <strong>the</strong> “<strong>MTR</strong><strong>Advertising</strong> <strong>The</strong> <strong>Best</strong> <strong>of</strong> <strong>the</strong> <strong>Best</strong> <strong>Awards</strong>”.Caption: Nissin’s “New Cup Noodles Launching Campaign” in 2009 won <strong>the</strong> “<strong>Best</strong> <strong>of</strong> <strong>the</strong> <strong>Best</strong> 10thAnniversary” Gold Award.Caption: Canon’s “EOS 600D Sense <strong>of</strong> Direction” campaign won <strong>the</strong> “<strong>Best</strong> <strong>of</strong> <strong>the</strong> <strong>Best</strong> – Creative”Platinum Award.Caption: Samsonite’s “Step Out” campaign won <strong>the</strong> “<strong>Best</strong> <strong>of</strong> <strong>the</strong> <strong>Best</strong> – Use <strong>of</strong> Media” PlatinumAward.Photos: http://ftp.hillandknowlton.com.hk/<strong>JCDecaux</strong>/AwardCeremony.zip