MTR Advertising The Best of the Best Awards 2011 - JCDecaux ...

For immediate release“MTR Advertising The Best of the Best Awards 2011”Celebrating the 10 th Anniversary andPaying Tribute to the Outstanding Advertisers and Agencies(Hong Kong, 31 st March 2012) “MTR Advertising The Best of the Best Awards 2011”, oneof the most anticipated out-of-home media awards co-organised by MTR Corporation andJCDecaux Transport, was held on 30 March 2012. More than 300 elites from theadvertising industry, academy, related business and corporations participated in the eventto celebrate the Awards’ glorious 10 th anniversary. This year, there were more than 100finalists to compete for 26 prestigious awards in 16 categories.In celebration of the 10 th anniversary milestone of the Award, the organisers had thehonour of inviting the CEO of MTR Corporation, Mr. Jay H Walder, as the Guest of Honour.Mr. Walder together with Mr. Stephen Wong, CEO, Greater China of JCDecaux, and Ms.Jeny Yeung, Commercial Director of MTR Corporation presented “The Best of the Best10 th Anniversary” awards.“The Best of the Best 10 th Anniversary” awards pay tribute to the most popular “The Bestof the Best Awards” winning campaigns since 2002. The Gold Award went to the Nissin-“New Cup Noodles Launching Campaign” in 2009, which received the most votes fromthe public online voting. At the time when the campaign launched, the giant 3D CupNoodles display wowed many passengers in the MTR Admiralty Station. The campaignhad demonstrated innovation and creativity, successfully bringing the MTR passengersmany good memories.The focus of the night were also put on the “Best of the Best – Creative” and “Best of theBest – Use of Media” winning campaigns, which received the highest average scoresamong all the campaigns judged by the professional panel of judges. The “Best of the Best– Creative” Platinum Award was presented to Canon’s “EOS 600D Sense of Direction”campaign, where the creative concept of a girl wandering around the world with hercamera has won the accolades of the judges. Another grand award of the evening, the“Best of the Best - Use of Media” Platinum Award, went to Samsonite’s “Step Out”

campaign. The campaign utilises various promotion channels of MTR Advertising to makethe advertiser’s product stand out from its competitors.Since its launch in 2002, “The Best of the Best Awards” has been the perfect platform toshowcase the creativity of Hong Kong’s advertising industry. At the same time, the Awardsalso encourage advertisers and their agencies to fully utilise the different ad formats andchannels provided by MTR Advertising in their communications with target audiences.Looking beyond, MTR Advertising will bring more new ad formats to assist the localcreative talent in turning imagination into reality.For more information about the Awards, please visit:www.TheBestOfTheBestAwards.com.hk*MTR refers to Kwun Tong Line, Tsuen Wan Line, Island Line, Tung Chung Line, TseungKwan O Line and Disneyland Resort Line.Please refer to the appendix for:1. List of Winners2. List of Judging Panel Members3. Press photos & captions(Photos: http://ftp.hillandknowlton.com.hk/JCDecaux/AwardCeremony.zip)Media Enquiry:H+K StrategiesTitania ShumConsultantTel: (852) 2894 6305Fax: (852) 2576 3551E-mail: titania.shum@hkstrategies.comJCDecaux TransportPeggy JorMarketing DirectorTel: (852) 2862 7238Fax: (852) 2529 5653E-mail: peggy.jor@jcdecaux.com.hk

Appendix 1: MTR Advertising The Best of the Best Awards 2011 – List of WinnersThe Best of the Best 10th Anniversary (Voted by the public)Award Campaign Advertiser Media Agency Creative AgencyGold AwardNew Cup NoodlesLaunchingCampaignNissin FoodsCo. LimitedAsatsu-DK HongKong LimitedAsatsu-DK HongKong LimitedSilver Award“Spider-Man”MovieEdko FilmsLimitedKingmartAdvertising CoKingmartAdvertising CoProfessional Awards (Judged by industry professionals)Award Campaign Advertiser Media Agency Creative AgencyBest of the Best –CreativePlatinum AwardBest of the Best –Use of MediaPlatinum AwardBest InnovativeCampaignGold AwardBest InnovativeCampaignSilver AwardBest Use ofIntegrated MediaGold AwardBest Use ofIntegrated MediaSilver AwardBest Use of DigitalMediaGold AwardBest Use of DigitalMediaSilver AwardBest PosterCampaignGold AwardBest PosterCampaignSilver AwardEOS 600D Sense ofDirectionStep OutIt's Fun to ShareInternationalSpecialist CampaignEOS 600D Sense ofDirectionStep OutArena - "Make aSplash" SS2011CampaignCanon HongKong LimitedSamsonite AsiaLimitedMcDonald'sRestaurants(H.K.) LimitedDHL Express(Hong Kong)LimitedCanon HongKong LimitedSamsonite AsiaLimitedSwire ResourcesLimitedDentsu MediaHong Kong -Media PaletteSamsonite AsiaLimitedOMDMECEven Better Clinical Clinique OMDStopping SpamCallsChu Hai Colors YourDream!SmarTone MobileCommunicationsLimitedChu Hai Collegeof HigherEducationDentsu MediaHong Kong -Media PaletteSamsonite AsiaLimitedSwire ResourcesLimitedInitiative HongKongChu Hai Collegeof HigherEducationCommunion WLimitedJWTDDB GroupProximity HongKong LimitedCommunion WLimitedJWTMK2CommunicationsLimitedPleaseCommunicationsLimitedOgilvyOneWorldwide HongKong LimitedManyManyMultimediaDesign Limited

Award Campaign Advertiser Media Agency Creative AgencyBest Use of AirportExpressAdvertisingCampaignGold AwardBest Use of AirportExpressAdvertisingCampaignSilver AwardBest InteractiveCampaignGold AwardBest InteractiveCampaignSilver AwardRIMOWA RIMOWA RIMOWA RIMOWAEternity- TheUltimate LuxuryIt's Fun to ShareNikon 1The SwatchGroup (HK)Limited– Jaquet DrozDivisionMcDonald'sRestaurants(H.K.) LimitedNikon Hong KongLimitedThe SwatchGroup (HK)Limited– Jaquet DrozDivisionOMDMaxusThe SwatchGroup (HK)Limited– Jaquet DrozDivisionDDB GroupJWTOnline Voting Awards (Voted by the public)Award Campaign Advertiser Media Agency Creative AgencyMy FavouriteCampaignPlatinum Award7-Eleven xDoraemon & FriendsFigurine 3D Puzzle7-ElevenZenithOptimediaLeo BurnettLimitedMy FavouriteCampaignGold AwardI Know This SongSolitonMindshare HongKong LimitedSolitonMy FavouriteCampaignSilver AwardHong KongDisneyland FifthAnniversaryHong KongDisneylandResortMindshare HongKong LimitedOgilvy & MatherAdvertisingMy Favourite TVCGold AwardTempo BrandCampaignSCA Tissue HongKong LimitedPHDPublicis HongKongMy Favourite TVCSilver AwardMissing ToothMcDonald'sRestaurants(H.K.) LimitedOMDDDB GroupBest Performance Awards (Judged by industry professionals)AwardMedia Planner of the YearCreative Professional of the YearBest Campaign Presenter of the YearMedia Agency of the YearCreative Agency of the YearWinner / CompanyMs. Alice LeeDentsu Media Hong Kong – Media PaletteMr. Joel ChuCommunion W LimitedMs. Cezi ChengSwire Resources LimitedMindshare Hong Kong LimitedJWT

Appendix 2: MTR Advertising The Best of the Best Awards 2011 – List of JudgingPanel MembersMTR Advertising The Best of the Best Awards 2011Judging Panel MembersName Title OrganisationMr. Alex Fung Principal Hong Kong Design InstituteMs. Alice Lam Managing Partner Media PaletteMs. Cecilia Chan Managing Director MediaComMr. Jackson Kwok CEO, Hong Kong OmnicomMediaGroupDr. Kan Tai Keung, SBSFounderKan and Lau DesignConsultantsMr. K. K. Tsang CEO GroupM, Hong KongMr. Ko Tin LungDr. Lo Wai LukArtistic DirectorAssociate Professor,Department of Cinema andTelevisionChung Ying TheatreCompanyHong Kong Baptist UniversityMr. Philip Lee Group Creative Director McCann Hong KongMr. Raymond HoChairmanThe Hong Kong AdvertisersAssociationMr. Sly Song Executive Creative Director JWT Hong KongMr. Terry Tsang Group Creative Director BatesAsia Hong Kong LimitedMr. Tommy LiCreative DirectorTommy Li Design WorkshopLimited

Appendix 3: MTR Advertising The Best of the Best Awards 2011 – Press photos &captionsCaption: MCs of the event, Sammy and Sarah Song, chit-chat with the singer Hanjin.Caption: The honorable guest, Mr. Jay H Walder, Chief Executive Officer of MTR Corporation(third to the left), was invited to be this year’s Guest of Honour to officiate the lighting ceremonywith Ms. Jeny Yeung, Commercial Director of MTR Corporation (First to the left), Ms. Annie Leung,Senior Manager – Media & Business Development of MTR Corporation (Second to the right), Mr.

Stephen Wong, CEO, Greater China of JCDecaux (Third to the right), Mr. Emmanuel Bastide,CEO Asia of JCDecaux Group (Second to the left) and Ms. Amy Chan, Managing Director ofJCDecaux Transport (First to the right), in celebration of the 10th Anniversary of the “MTRAdvertising The Best of the Best Awards”.Caption: Nissin’s “New Cup Noodles Launching Campaign” in 2009 won the “Best of the Best 10thAnniversary” Gold Award.Caption: Canon’s “EOS 600D Sense of Direction” campaign won the “Best of the Best – Creative”Platinum Award.Caption: Samsonite’s “Step Out” campaign won the “Best of the Best – Use of Media” PlatinumAward.Photos: http://ftp.hillandknowlton.com.hk/JCDecaux/AwardCeremony.zip