2010-2013 STRATEGIC PLAN PROGRESS SCORECARD
2010-2013 STRATEGIC PLAN PROGRESS SCORECARD
2010-2013 STRATEGIC PLAN PROGRESS SCORECARD
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<strong>2010</strong>-<strong>2013</strong> <strong>STRATEGIC</strong> <strong>PLAN</strong> <strong>PROGRESS</strong> <strong>SCORECARD</strong>Level of CompletionObjectives/Plans Responsible Date Due 25% 50% 75% 100%IE Dir,1. Develop a written recruitment plan for review and approval by the Dir EM,Cabinet.Prog Coords Jul-12IE Dir,Dir EM,2. Following approval, the plan will be communicated campus wide. Prog Coords Sep-121. Create a tool to evaluate the effectiveness of our methodology inutilizing this media.2. Team will conduct focus groups using this tool.IE Dir,Dir EM,Dir MrktIE Dir,Dir EM,Dir MrktIE Dir,Dir EM,Dir MrktMay-11Jul-11DateCompletedObjective 5.2 Iowa Central will evaluate the effectiveness and utilization of its website, calling nights, visit days, social networking, texting, andonline support3. Team will use the data collected to assist in the development of animproved recruiting plan.Dec-11Objective 5.3 Iowa Central will develop and enhance a coordinated marketing strategy that includes traditional, electronic, and social mediadesigned to reach a larger marketVP Dev,1. Create an institutional marketing plan.Dir EM Jul-11VP Dev,2. This plan will be coordinated with the college recruitment plan. Dir EM Jul-11VP Dev,3. Team will create a marketing plan for non-attending students Dir EM Jan-12Objective 5.4 Iowa Central will increase and expand program delivery methodology, including flexible scheduling, short courses, certificateprograms, and online courses to meet the larger needs of the educational market