LDAC. Richmond Corley, Jr., D.D.S.Senior Vice President/CEO, LDSlouisiana dental services, inc.The 2007 Year End ReportAs <strong>the</strong> year 2007 comes to a close, I thank you onbehalf <strong>of</strong> <strong>the</strong> LDS Board <strong>of</strong> Directors for yourcontinuing support <strong>of</strong> <strong>the</strong> LDA/LDS Endorsed Productsand Services Program.From a start-up authorization by <strong>the</strong> LDA House <strong>of</strong>Delegates in 1991 followed by <strong>the</strong> incorporation <strong>of</strong> LDSas an LDA wholly owned subsidiary forpr<strong>of</strong>itcorporation, this business venturehas become a major source <strong>of</strong> non-duesrevenue for <strong>the</strong> LDA Board <strong>of</strong> Directorsto use in support <strong>of</strong> membership benefitsand o<strong>the</strong>r related expenses in <strong>the</strong> day-todayoperations <strong>of</strong> <strong>the</strong> LDA.LDS, along with its wholly ownedsubsidiary for-pr<strong>of</strong>it corporation namedPr<strong>of</strong>essional <strong>Dental</strong> Plans, Inc., and its revenue sourceCrescent <strong>Dental</strong> Plans Inc.®, will once again in 2007provide in <strong>the</strong> neighborhood <strong>of</strong> over $100,000 to <strong>the</strong>LDA in non-dues revenue for <strong>the</strong> benefit <strong>of</strong> <strong>the</strong>membership. LDA members who have supported <strong>the</strong>LDA/LDS endorsed products program with <strong>the</strong>irpurchases from endorsed vendors should beparticularly proud <strong>of</strong> this accomplishment that hasbenefited ALL <strong>of</strong> <strong>the</strong> membership.The LDS Board has worked over <strong>the</strong> passing years tokeep <strong>the</strong> Endorsed Product and Services Program at ahigh quality level. Each and every one <strong>of</strong> you thatparticipate in this program is reminded that LDS staff isready to be your advocate, if <strong>the</strong> need should everarise, over any issue <strong>of</strong> satisfaction between you andany endorsed vendor that is covered under <strong>the</strong> currentagreement between <strong>the</strong> vendor and LDS.During <strong>the</strong> year 2007, LDA/LDS dropped itsendorsement <strong>of</strong> Acadian Ambulance Medical Services(covering defibrillator equipment) and EBSCOIndustries (waiting room magazine subscriptionservices) because <strong>of</strong> non-revenue activity. Thedefibrillator equipment issue is well covered by twoo<strong>the</strong>r endorsed vendors, namely New Line Medical andSou<strong>the</strong>rn Anes<strong>the</strong>sia and Surgical.Three newly endorsed companies have been addedin 2007, but one <strong>of</strong> <strong>the</strong>se, CDA Select Choice LoanProgram is on an indefinite hold because <strong>of</strong> recentchanges in <strong>the</strong> Federal laws regarding college studentloan consolidation programs. The second <strong>of</strong> <strong>the</strong>se,Bruner and Company, which is dedicated to Web sitedevelopment for <strong>the</strong> dental <strong>of</strong>fice is now in fulloperation to provide an <strong>of</strong>f <strong>the</strong> shelf semi pre-designedbuild it yourself Web site package and also acustom designed dental <strong>of</strong>fice Web site packageat competitive pricing. The third companyadded to <strong>the</strong> endorsed products and serviceslist for this year is Sou<strong>the</strong>rn Anes<strong>the</strong>sia andSurgical (SAS), which is a long-establishedcompany that many <strong>of</strong> you who are OralSurgeons are very familiar with. It is an adjunctcompany to our endorsed relationship with IMEPEmergency Response System. You have all received<strong>the</strong>ir LDS business relationship announcement letterand catalog in November. We urge you who practice in<strong>the</strong> specialty <strong>of</strong> oral surgery to designate <strong>the</strong> LDA asyour pr<strong>of</strong>essional organization <strong>of</strong> choice to receive anybenefits <strong>of</strong> your purchases from SAS.Three <strong>of</strong> our long-standing endorsed vendors haveshown significant increase <strong>of</strong> sales to LDA members inthis calendar year. These are CareCredit, NOVA andOffice Depot. One <strong>of</strong> our newer endorsed companies,Fortress Insurance Company, has also shownsubstantial growth.Some <strong>of</strong> you may also be aware that <strong>the</strong> ADA hasnow included <strong>the</strong> use <strong>of</strong> amalgam separators in itslisting <strong>of</strong> best practices for <strong>the</strong> safe disposal <strong>of</strong> amalgamwaste. The LDA/LDS Endorsed Products and ServicesProgram is pleased to remind you that Amalgaway, aleader in dental amalgam separation technology, hasbeen endorsed for several years. They are prepared tosupply you with <strong>the</strong> latest amalgam separators. Ano<strong>the</strong>rLDA/LDS endorsed vendor, SolmeteX, is also availableto provide highly efficient mercury removal systems.Moving from LDS activities to those <strong>of</strong> its whollyowned subsidiary, Pr<strong>of</strong>essional <strong>Dental</strong> Plans, Inc. andits endorsed relationship with Crescent Employee6 LDA <strong>Journal</strong>
Benefits, Inc. and Crescent <strong>Dental</strong> Plans, Inc.®, Iremind you that <strong>the</strong> LDA Board <strong>of</strong> Directors will becalled on at its January 2008 board meeting to givedirection to <strong>the</strong> LDS Board <strong>of</strong> Directors regardingallowing <strong>of</strong> <strong>the</strong> inclusion <strong>of</strong> a passive PPO option (to beavailable for use at <strong>the</strong> choice <strong>of</strong> <strong>the</strong> policy holder) in<strong>the</strong> dental benefit plans underwritten by CompanionLife and marketed under <strong>the</strong> Crescent <strong>Dental</strong> Plans,Inc.® label.A major shift in demand by <strong>the</strong> groups activelypurchasing voluntary dental benefit plans in <strong>the</strong>marketplace has brought on this request by RobynBossum, vice president and director <strong>of</strong> marketing forCrescent Employee Benefits, Inc. (CEB). From a purelybusiness standpoint, <strong>the</strong>re is no question that approval<strong>of</strong> this request will make sure that <strong>the</strong>re will becontinued growth <strong>of</strong> <strong>the</strong> Crescent <strong>Dental</strong> plans, Inc.®market share. All <strong>of</strong> <strong>the</strong> major competing dental plansare now <strong>of</strong>fering this option and most, if not all, bidrequests received today by CEB require <strong>the</strong> inclusion <strong>of</strong><strong>the</strong> passive PPO option in <strong>the</strong> response. Beyond <strong>the</strong>purely business consideration, this issue becomes verycomplicated for <strong>the</strong> dental pr<strong>of</strong>essional because <strong>of</strong> <strong>the</strong>many issues that have arisen over time regarding thirdparty payers, managed care and <strong>the</strong>ir intervention in<strong>the</strong> traditional doctor/patient relationship.In this particular issue, as it involves <strong>the</strong> LDAmembership, <strong>the</strong> facts are <strong>the</strong>se: no member <strong>of</strong> <strong>the</strong>LDA is being asked to contract with a PPO to be able torender care to anyone; non-contracting dentists mayrender care to <strong>the</strong> subscribers <strong>of</strong> <strong>the</strong>se plans who electto choose <strong>the</strong> PPO option and be paid at <strong>the</strong> same rateas any PPO contract provider is paid for coveredservices rendered; <strong>the</strong> non-contract dentist can <strong>the</strong>nbalance bill <strong>the</strong> patient for <strong>the</strong> remainder <strong>of</strong> his/herregular fee and it is true that <strong>the</strong> LDA has for manyyears endorsed a major medical plan for itsmembership which includes a PPO so that <strong>the</strong>premium dollars charged for <strong>the</strong> coverage affordedcould be kept within some semblance <strong>of</strong> reason, whichis exactly why this passive PPO option is needed in <strong>the</strong>Crescent <strong>Dental</strong> Plans, Inc.® program at this time.Some <strong>of</strong> you have responded to <strong>the</strong> various vehiclesLDA has tried to use to get a real response in totalnumber <strong>of</strong> members on this issue, but only a very smallpercentage <strong>of</strong> you have taken time to render a yes or noon whe<strong>the</strong>r <strong>the</strong> LDA should grant permission for <strong>the</strong>use <strong>of</strong> this option in <strong>the</strong> passive form. Please take amoment in <strong>the</strong> next two weeks to let your component’sLDA board member know how <strong>the</strong> LDA shouldproceed if you have not already done so.As always, LDS appreciates your continued support,and our best to you and your family for a happy andprosperous NEW YEAR! t“I couldn’t be more pleased withRobert Ellis and Associates andmy business <strong>of</strong>fice policy. Theyhave been wonderful to work withand have always been availablewhen I’ve needed <strong>the</strong>m. I wouldwithout question recommendRobert Ellis and Associates tomy fellow dentists.”– Dr. William “Bill” McColganWinter 2007 7