The Seven Faces of Philanthropy

2. The Investor: Doing Good is Good BusinessInvestors make contributions based onthe cause and give equal merit to bothgood business strategy and tax benefitsThey apply the same careful analysis tononprofit contributions as they do anyinvestmentInvestors typically donate to a wide rangeof nonprofitsInvestors are looking for the “win-win”situation based on mutually beneficialinterestFinancial benefits associated withdonating sets the parameters of theirphilanthropic behavior

3. The Socialite: Doing Good is FunSocialites find social functionsbenefitting nonprofits an especiallyappealing way to help make a betterworld and have a good time doing itThey are especially drawn to educationand the arts. Socialites seekopportunities to create fund raising andsocial events to benefit nonprofits andare less interested in participating inthe day to day activities.These donors develop extensive socialnetworks that work together to achievegoals. Relish creating enjoyable waysfor others to give. Friendships arehighly valued.

5. The Devout:Doing Good is a Moral ObligationThe Devout are motivated by belief andtheir personal philosophy of good versusevilThey donate their time, talent andtreasure because giving is a moralobligationThey make decisions based on trust andalign themselves with like-mindedindividuals

7. The Dynast:Doing Good Is a Family TraditionDynasts give because of a causetheir family has always stood forand they believe it is expected ofthem to support nonprofitsDynasts give because philanthropyis part of their self-conceptThey believe philanthropy iseveryone’s responsibility

The Dynast:Doing Good Is a Family Tradition• Likely to employ professional advisors.• Are touchy on the issue of tradition basedon generational lines• Expect nonprofits (or public agencypartnership) to stay focused on theirmissions instead of catering to major donors• Defer to organizations on day to daydecisions• Not specifically interested in being honoredfor behavior they see as essentialWho among theindividuals andorganizations that youwork with fits thisdescription?• Are interested in being involved inmanagerial aspects of the organization,often interested in joining the boardbelieving giving of time as important asmoney• Methodical in selecting organizations tosupport

Effective CommunicationThe following charts reveal the positive concepts that resonatewith each group as defined by the Seven Faces of Philanthropy

Concepts that Resonate with Repayer and CommunitariansPersonality ConceptsRepayers Pay back Supporting each otherGratefulMade a difference in my lifeEffectivenessSocial responsibilityDoing goodOpportunityCommunitarians Responsibility Good for the communityServiceFundraisingAccountabilitySocial responsibilityCivic responsibilityLeadershipDoing goodEffectiveness

Concepts that Resonate with Socialites and AltruistPersonalityConceptsSocialites Special event Serving the communityCharity FunctionsFundraisingSupporting each otherLeadershipDoing goodFellowshipAltruist Self-fulfillment Social responsibilitySense of purposeDoing goodSelf-actualization

Concepts that Resonate with InvestorsPersonalityConceptsInvestors Results EfficiencyPerformanceFiduciaryProfessionalAccountabilityEffectivenessWell-managedLeadershipOpportunityDoing Good

Concepts that Resonate with Dynasts and DevoutPersonalityConceptsDynasts Family tradition Supporting each otherResponsibilitySocially responsibleFamily historyDoing goodDevout God MissionDutyServiceSense of purposeDoing goodOpportunityGood worksSupporting each other

The Power of Testimonials100% Dynast98% Socialite95% Investor90% Devout85% Repayer80% Communitarian60% AltruistPercent of surveyed participants that say testimonials are importantin influencing their behavior and interest in supporting a nonprofit