The Seven Faces of Philanthropy
The Seven Faces of Philanthropy
The Seven Faces of Philanthropy
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2. <strong>The</strong> Investor: Doing Good is Good BusinessInvestors make contributions based onthe cause and give equal merit to bothgood business strategy and tax benefits<strong>The</strong>y apply the same careful analysis tononpr<strong>of</strong>it contributions as they do anyinvestmentInvestors typically donate to a wide range<strong>of</strong> nonpr<strong>of</strong>itsInvestors are looking for the “win-win”situation based on mutually beneficialinterestFinancial benefits associated withdonating sets the parameters <strong>of</strong> theirphilanthropic behavior
3. <strong>The</strong> Socialite: Doing Good is FunSocialites find social functionsbenefitting nonpr<strong>of</strong>its an especiallyappealing way to help make a betterworld and have a good time doing it<strong>The</strong>y are especially drawn to educationand the arts. Socialites seekopportunities to create fund raising andsocial events to benefit nonpr<strong>of</strong>its andare less interested in participating inthe day to day activities.<strong>The</strong>se donors develop extensive socialnetworks that work together to achievegoals. Relish creating enjoyable waysfor others to give. Friendships arehighly valued.
5. <strong>The</strong> Devout:Doing Good is a Moral Obligation<strong>The</strong> Devout are motivated by belief andtheir personal philosophy <strong>of</strong> good versusevil<strong>The</strong>y donate their time, talent andtreasure because giving is a moralobligation<strong>The</strong>y make decisions based on trust andalign themselves with like-mindedindividuals
7. <strong>The</strong> Dynast:Doing Good Is a Family TraditionDynasts give because <strong>of</strong> a causetheir family has always stood forand they believe it is expected <strong>of</strong>them to support nonpr<strong>of</strong>itsDynasts give because philanthropyis part <strong>of</strong> their self-concept<strong>The</strong>y believe philanthropy iseveryone’s responsibility
<strong>The</strong> Dynast:Doing Good Is a Family Tradition• Likely to employ pr<strong>of</strong>essional advisors.• Are touchy on the issue <strong>of</strong> tradition basedon generational lines• Expect nonpr<strong>of</strong>its (or public agencypartnership) to stay focused on theirmissions instead <strong>of</strong> catering to major donors• Defer to organizations on day to daydecisions• Not specifically interested in being honoredfor behavior they see as essentialWho among theindividuals andorganizations that youwork with fits thisdescription?• Are interested in being involved inmanagerial aspects <strong>of</strong> the organization,<strong>of</strong>ten interested in joining the boardbelieving giving <strong>of</strong> time as important asmoney• Methodical in selecting organizations tosupport
Effective Communication<strong>The</strong> following charts reveal the positive concepts that resonatewith each group as defined by the <strong>Seven</strong> <strong>Faces</strong> <strong>of</strong> <strong>Philanthropy</strong>
Concepts that Resonate with Repayer and CommunitariansPersonality ConceptsRepayers Pay back Supporting each otherGratefulMade a difference in my lifeEffectivenessSocial responsibilityDoing goodOpportunityCommunitarians Responsibility Good for the communityServiceFundraisingAccountabilitySocial responsibilityCivic responsibilityLeadershipDoing goodEffectiveness
Concepts that Resonate with Socialites and AltruistPersonalityConceptsSocialites Special event Serving the communityCharity FunctionsFundraisingSupporting each otherLeadershipDoing goodFellowshipAltruist Self-fulfillment Social responsibilitySense <strong>of</strong> purposeDoing goodSelf-actualization
Concepts that Resonate with InvestorsPersonalityConceptsInvestors Results EfficiencyPerformanceFiduciaryPr<strong>of</strong>essionalAccountabilityEffectivenessWell-managedLeadershipOpportunityDoing Good
Concepts that Resonate with Dynasts and DevoutPersonalityConceptsDynasts Family tradition Supporting each otherResponsibilitySocially responsibleFamily historyDoing goodDevout God MissionDutyServiceSense <strong>of</strong> purposeDoing goodOpportunityGood worksSupporting each other
<strong>The</strong> Power <strong>of</strong> Testimonials100% Dynast98% Socialite95% Investor90% Devout85% Repayer80% Communitarian60% AltruistPercent <strong>of</strong> surveyed participants that say testimonials are importantin influencing their behavior and interest in supporting a nonpr<strong>of</strong>it