THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada

Version 1.3 11 May 2012YMCABrandCamp.ca will always have the most up-to-date set of YMCA Brand Guidelines.Page 2.2 | Our verbal identity guidelinesOUR VERBAL IDeNTITY GUIDELINESThe verbal expression guidelines for the YMCA in Canada are directed tosix broad audiences. Please note that these guidelines are intended tobe high level and directional only. Guidelines for each audience are notnecessarily appropriate or relevant for all sub-segments of this audience.For example, the Y works with a multitude of different types of partners;corporate, government, community, etc. Your communications mustconsider the needs and language that are appropriate to address thespecific audience segment to whom it is directed.