THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada
THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada
THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada
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Version 1.3 11 May 2012<strong>YMCA</strong>BrandCamp.ca will always have the most up-to-date set of <strong>YMCA</strong> Brand Guidelines.Page 1.5 | Understanding the <strong>YMCA</strong> BrandOur brand personalityOur brand attributes are human characteristics that describe ourbrand personality. They guide our communication, behaviour, toneand manner with internal and external audiences.Our brand attributes:Determined Genuine WelcomingHopeful Nurturing Fun