THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada

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Version 1.3 11 May 2012YMCABrandCamp.ca will always have the most up-to-date set of YMCA Brand Guidelines.Page 3.28 | Visualizing the YMCA BrandINTERIOR DESIGN (continued)Benjamin Moore® paint specificationsfor YMCA brand coloursYMCABright Red2002-20Bull's eye redLightGrey2124-40ThundercloudGreyYMCABrightFuchsia2086-30Rosy BlushYMCABright Blue2067-40Blue LapisYMCABright Teal2048-40Poolside BlueYMCABright Green2027-20Spring MossYMCABrightOrange2016-30Carrot StickYMCADark Red2082-20Plum RaisinDarkGrey2124-30Deep SilverYMCADarkFuchsia2075-10Dark BurgundyYMCADark Blue2067-20Starry Night BlueYMCADark Teal2045-10Green BayYMCADark Green2145-10AvocadoYMCADarkOrange2166-10Gold RushWhite2140-70Winter WhitePrimary brand paletteSecondary brand paletteFor information on using colour infacility interiors, please see page 3.26for more information
Version 1.3 11 May 2012YMCABrandCamp.ca will always have the most up-to-date set of YMCA Brand Guidelines.Page 3.29 | Visualizing the YMCA BrandManaging our digital assetsFile naming conventions for artworkYMCA_logo_1x1_blue_cmyk_P.epsIdentifier Type Size Colour Colour System Background File extensionYMCAYMCA-YWCAStrong Kidsetcarticlelogotaglinepaint graphiclock-upuse for paintgraphic only:1x13x11x3BrRed – bright redDkRed – dark redRed_grad – red gradientLtGrey_grad – light grey gradientDkGrey_grad – dark grey gradientRed_grad – red gradientBrFuchsia – bright fuchsiaDkFuchsia – dark fuchsiaFuchsia_grad – fuchsia gradientBrBlue – bright blueDkBlue – dark blueBlue_grad – blue gradientBrTeal – bright tealDkTeal – dark tealTeal_grad – teal gradientBrGreen – bright greenDkGreen – dark greenGreen_grad – green gradientBrOrange – bright orangeDkOrange – dark orangeOrange_grad – orange gradientBlackWhite2pms – 2 Pantone® colourspms – 1 Pantone® colourcmyk – four colour processrgb – For screen or web useblackwhiteP – positiveR – reverse.eps – Scalable vector file for printapplications, created in Adobe®Illustrator® software. For usewith QuarkXpress® and Adobe®InDesign® or Illustrator®..jpg – Non-scalable RGB for screen orMicrosoft® Office® applicationssuch as Word®, PowerPoint®and Publisher® (when on awhite background)..png – Scalable RGB for screen orMicrosoft® Office® applicationssuch as Word®, PowerPoint®and Publisher®. Has atransparent background.
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THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada

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