THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada
THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada
THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada
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Version 1.3 11 May 2012<strong>YMCA</strong>BrandCamp.ca will always have the most up-to-date set of <strong>YMCA</strong> Brand Guidelines.Page 3.26 | Visualizing the <strong>YMCA</strong> BrandINTERIOR DESIGNGeneral principlesThe interiors of our facilitiesare a vital touch point with ourcommunities. We must ensurethat our interiors are inviting,comfortable and vibrantspaces.The design of an interiorwill vary depending on thefunction of the facility orspace, but the followinggeneral principles may beapplied to a large variety ofscenarios.• <strong>YMCA</strong> brandmark shouldbe presented on a whitebackground whereverpossible• Large wall areas should beinviting, neutral colours• Bright <strong>YMCA</strong> brand coloursmust be limited. They may beused for trim, doors or smallaccent areas such as pillars• Colour may be used to defineregions within a facility• Graphics may be applied towalls or windows to createvisual interest• Brand colours may be usedin furniture to add colour toa spaceGeneral principles applied to facility entranceWelcome!<strong>YMCA</strong> <strong>Canada</strong>General principles applied to office lobbyDecorative wall or windowgraphics<strong>YMCA</strong> history display wall