THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada

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Version 1.3 11 May 2012YMCABrandCamp.ca will always have the most up-to-date set of YMCA Brand Guidelines.Page 3.26 | Visualizing the YMCA BrandINTERIOR DESIGNGeneral principlesThe interiors of our facilitiesare a vital touch point with ourcommunities. We must ensurethat our interiors are inviting,comfortable and vibrantspaces.The design of an interiorwill vary depending on thefunction of the facility orspace, but the followinggeneral principles may beapplied to a large variety ofscenarios.• YMCA brandmark shouldbe presented on a whitebackground whereverpossible• Large wall areas should beinviting, neutral colours• Bright YMCA brand coloursmust be limited. They may beused for trim, doors or smallaccent areas such as pillars• Colour may be used to defineregions within a facility• Graphics may be applied towalls or windows to createvisual interest• Brand colours may be usedin furniture to add colour toa spaceGeneral principles applied to facility entranceWelcome!YMCA CanadaGeneral principles applied to office lobbyDecorative wall or windowgraphicsYMCA history display wall
Version 1.3 11 May 2012YMCABrandCamp.ca will always have the most up-to-date set of YMCA Brand Guidelines.Page 3.27 | Visualizing the YMCA BrandINTERIOR DESIGN (continued)Playing to Learn coloursin childcare centresChildcare centres utilizePlaying to Learn colourswithin facilities. Psychologicalresearch has determined thatthese colour schemes create apositive learning environmentfor children.The YMCA brand colourpalette must NOT be usedin the interiors of childcarecentres.Four different approved paintcombinations are shown hereWhen you choose one of thecombinations shown, youmust use the colours of thatcombination throughout yourentire childcare centre.Brown Paint CombinationBrand Type Name Number WhereSico Shantung Cotton Duck 6186-63 1 accent wallSico Shantung Natural Cotton 6186-41 Trim and doorsSico Shantung Cotton Flower 6186-31 3 remaining wallsPurple/Blue Paint CombinationBrand Type Name Number WhereSico Shantung Purple Deluxe 6016-63 1 accent wallSico Shantung Egyptian Papyrus 6195-52 Trim and doorsSico Shantung Rice Paper 6195-31 3 remaining wallsGuidelines:1. To ensure your paintresults are the approvedcolours you must use SICOShantung paint available atRona. You may also refer tothe Sico website to find adistributor located in yourregion www.sico.ca2. Use the colour combinationas specified in the “WHERE”section of the chart.3. Each room within yourcentre must be paintedusing the same colourcombination. For example,if you are using the Brownpaint combination, eachroom will have 1 wallpainted Cotton Duck,each room will have theremaining 3 walls paintedCotton Flower and eachroom will have the trimand doors painted NaturalCotton.4. The paint numbers are verysimilar—be sure you selectthe correct number.Terra-Cotta Paint CombinationBrand Type Name Number WhereSico Shantung Sockeye 6063-73 1 accent wallSico Shantung Mocha Torte 6190-52 Trim and doorsSico Shantung Chocolate Aroma 6190-21 3 remaining wallsGreen Paint CombinationBrand Type Name Number WhereSico Shantung El Nino 6199-63 1 accent wallSico Shantung Capetown Taupe 6197-42 Trim and doorsSico Shantung Mythical Savannah 6197-21 3 remaining walls
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THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada

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