THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada
THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada
THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada
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Version 1.3 11 May 2012<strong>YMCA</strong>BrandCamp.ca will always have the most up-to-date set of <strong>YMCA</strong> Brand Guidelines.Page 3.24 | Visualizing the <strong>YMCA</strong> BrandSIGNAGE overviewExterior signageSignage is one of the mostvisible, long-standing andexpensive elements of ourbrand system. As such, itis vital that our brand isproperly and consistentlyapplied through signage.Examples of different signsthat follow our brandstandards are shown here.• <strong>YMCA</strong> brandmark is usedon a white backgroundwhenever possible• Colours used in signagefollow our brand colourpalette• Myriad Pro should be usedas the typeface for signageapplications• Icons used in wayfinding• Graphics and images maybe applied to windows arewalls to create visual interestExterior pylon Exterior cantilevered Transparent vinyl logo and graphicson exterior glassVinyl graphics on exterior doors
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