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THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada

THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada

THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada

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Version 1.3 11 May 2012<strong>YMCA</strong>BrandCamp.ca will always have the most up-to-date set of <strong>YMCA</strong> Brand Guidelines.Page 3.22 | Visualizing the <strong>YMCA</strong> BrandCo-branding with partner organizationsGeneral principlesSingle partner lock-upipsum Lorem ipsumest dolor estLorem ipsum Lorem ipsumdolor est dolor estMultiple partner lock-upSécurité publique<strong>Canada</strong>Public Safety<strong>Canada</strong>Sécurité publiqueQuébecWhen possible, separate thepartner brandmarks.In equal partnerships,brandmarks should be thesame visual weight.If there are major and minorpartners, logo size may reflectthe scale of participation.If the logos must appear in close proximity, they are separatedby a grey line. The <strong>YMCA</strong> brandmark should appear first whenlocked up with partner brands.Les <strong>YMCA</strong>du QuébecThe distance of the line fromthe <strong>YMCA</strong> brandmark matchesthe minimum clear spacedescribed in section 3.3.The grey line extends aboveand below the brandmark bya distance that matches theline-width of the triangle.yyPartnerbrandmarkCentred visuallyyXXX

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