Version 1.3 11 May 2012<strong>YMCA</strong>BrandCamp.ca will always have the most up-to-date set of <strong>YMCA</strong> Brand Guidelines.Page 3.20 | Visualizing the <strong>YMCA</strong> Brandexamples of imagery in usePrimary photography Primary photography used for covers, used secondary for covers, is secondary used in supporting is used in imagery supporting imagerye-newsletter masthead<strong>YMCA</strong>youth leadershipprograms<strong>YMCA</strong>youth leadershipprogramsA stronger A strongersense of self sense of selfFor better.For good.Spring andsummer issueNewslettertitle<strong>YMCA</strong> <strong>Canada</strong>Uptate volore enisl ut wis am Uptate volore enisl ut wis amzrilla amet dit lorpercidunt nos zrilla amet dit lorpercidunt nosnisi. Ectem duis nim ea faci nisi. Ectem duis nim ea faciblaorercing exerit alisl dolendre blaorercing exerit alisl dolendremodigna consecte magna. modigna consecte magna.Volorem exer sed dipit et, quatumDuisi. 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Et estrud praesed landiat tem delit prat. am,. zzrilla Et praesed acipissectet delit am, ut nisl in ute ex eu et, ver feui irit er prat. iliscip Et praesed delit am,.commodigna eum zzrit ad vullam dit autpat, irit ver luptatio susto endiamet iusci bla aliquat commodigna am velit vullamcommy ad dit autpat, ver nisl susto eum dunt augiamquam, conse modo dolore dolore dolore et, commy nos del ipisit ad exerat in ut veliquat iuscillutat. Utaliquam iuscipis dolorper sequis at velit lam, commy numsan ut praesed ming euissis ad eugait ad tie tat.<strong>YMCA</strong> program descriptionNewsletter titleFor better.For good.Spring and summer issue May 2011Volorem exer sed dipit et, quatumDuisi. Uptate volore enisl ut wis am zzrillaUptate volore enisl am amet dit lorpercidunt nos nisi.amet dit lorpercidunt nos nisi. Ectem duisnim ea faci blaorercing exerit alisl dolendreEctem duis nim ea faci blaorercing exerit alisl dolendre modigna consecte magna facidui blandit lam augue commoleniammodigna consecte magna facidui blanditincillaore do conse vulput volorem exer sed dipit et, quatum riurem illan utpat ex eugiam, sequam nonullandre dolese doloborlam augue commoleniam incillaore dosi. Ad magnim dolorem dipis nissi blam rit velit nullan velit erostin henim amcon elisi. Delendi psusto eseniat aliquis nostrudconse vulput . zriurem illan utpat exmincilit at iure facil del utpat nonulluptat.eugiam, sequam nonullandre dolesedolobor si. Ad magnim dolorem dipis nissiblam zzrit velit Uptate nullan velit volore erostin enisl henim ut wis am rilla amet dit lorpercidunt nos nisi.amcon elisi. 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Et ipsum praesed quis delit am,. numsandreet ulput augiame tumsan eu facip esectet alis accumsan henim quatumsan ulput pratet praestinisnon venim quis nisl et nim diam diatis et ad dolenisl ut er suscili quatisi.Commodigna ad dit autpat, ver susto dolorsit velis num iriustrud Uptate tat volore lum vel irilisciduis enisl ut wis am nos nisi.estrud tem zzrilla Unt acipissectet velisi tations ut nisl equatem in ute tat, secte dolorer iure tat nosto.eu feui er iliscip dolorem eum zzrit vullam nonsed irit tat. Ut lummodiam esto coreetum dolutat la alit.luptatio endiamet , ver iusci sum bla nullamc aliquat am orperos velit at at. Reratio dolut velenisit adip exeriure.vullamcommy minci nisl eum tem dunt incip augiam er sed tis do ea commolum nulla facip ercipsum ilisdipsusto odigna feu feum verostrud et adip exeraes sectem illamconumdit, quip endionulput nos autetum vendign issequis nibh er si blanvel doluptatummy num in ulput nisit alis digna faccumsan euguefeu faccummy nullaorem zzriliquis nulla faci et nonsed minBrochure cover uses primary Brochure Brochure photo style cover uses uses primary primary photo stylephoto style.Typographic mastheadBrochure interior interior uses uses activity-based Brochure activity-based interior secondary uses image activity-based style Secondary secondary photo style image used in style body of newslettersecondary image style.Photographic mastheadNewsletter Primary photo uses style used primary in masthead photo style forSecondary photo style used in body of newsletterthe masthead and secondary photo stylein the body content.<strong>YMCA</strong> ofWestern OntarioSlide title herePresentationtitle hereSubtitle line here1 June 2011Unt iriuscinibh exer sumsand iamcommyNim volorem do commolum nulpute cortis nit loredipsumsandre mincipisci blamet luptationum dolorpersim velis nis niscincipit ea commodo commy nisi.– Igna facipis ex ex endip exerit aut ulluptat.– Ommolortie doloreet inciliquat praesed duis nos in– Ulla acilla feum euis ad ming eros et ea adipisl ipsusto– Adio et praese venim quat dolortin henit nos nit lore– Dolor se core tie te commy nullamc consendrero– Ado coreet lum in henisim diamet ut wis diamet– Acidui tion ut inim dio enis num vendreet nos atPage 3 | Presentation title | <strong>YMCA</strong> program or association | datePowerPoint introductory slideuses primary photo style.PowerPoint content slides usesecondary photo style.
Version 1.3 11 May 2012<strong>YMCA</strong>BrandCamp.ca will always have the most up-to-date set of <strong>YMCA</strong> Brand Guidelines.Co-branding with partner organizationsPage 3.21 | Visualizing the <strong>YMCA</strong> BrandSome <strong>YMCA</strong> programs or events involve an external thirdpartysponsor or partner (e.g., United Way, Steve Nash YouthBasketball League, etc.). In these cases, the logo of the thirdparty will need to be included in materials if the PartnershipAgreement defines that requirement. To determine theappropriate use of partner logos, ask the program or eventmanager or the communications department.<strong>YMCA</strong> as primary partnerWhen the <strong>YMCA</strong> delivers the program, thePartnership Agreement should include a requirementthat the <strong>YMCA</strong> brandmark be the prominent logo.From the point of view of program users, the <strong>YMCA</strong> isthe group they interact with.<strong>YMCA</strong> as equal partnersWhen the program that the <strong>YMCA</strong> delivers is fullyfunded by another organization, e.g., United Way,Government of <strong>Canada</strong>, the <strong>YMCA</strong> brandmark shouldbe shown in equal size as the funding partners andthe <strong>YMCA</strong> should appear first if possible.<strong>YMCA</strong> as secondary partnerWhen <strong>YMCA</strong> is a secondary partner, e.g., the <strong>YMCA</strong>provides a location for another group’s functions,the partner logo should receive prominence.
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