THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada
THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada
THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada
- No tags were found...
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Version 1.3 11 May 2012<strong>YMCA</strong>BrandCamp.ca will always have the most up-to-date set of <strong>YMCA</strong> Brand Guidelines.Page 3.19 | Visualizing the <strong>YMCA</strong> BrandPhotography (continued)Stylized imageryA distinctive phototreatment adds vibrancyand can unify imagesfrom a variety of sources.Instructions for stylized imagery.To achieve distinct vibrancyfollow either of the two methodsoutlined below in Adobe®Photoshop.Photo manipulation should becompleted by a trained designeror photographer.Original imageAdjusted imageSet Image Layer One to opacity 50%.(This can be increased up to 75% fordesired vibrancy and contrast.)Duplicate Image Layer. SetImage Layer Two to overlay at100%.In many images, vibrancy can beachieved by simply increasing thesaturation levels in the hue/saturationmenu.