THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada
THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada
THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada
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Version 1.3 11 May 2012<strong>YMCA</strong>BrandCamp.ca will always have the most up-to-date set of <strong>YMCA</strong> Brand Guidelines.Page 3.18 | Visualizing the <strong>YMCA</strong> BrandPhotography (continued)<strong>YMCA</strong> in actionThis imagery portrays <strong>YMCA</strong>members in learning activitiesand interactions that are fun andinteractive.This style shows the breadthand depth of our activitieswithin our communities.The primary use of the “in action”photography is in the bodycontent of materials:• brochures or reports• newsletters• web pages• presentations• newsletters“<strong>YMCA</strong> in action” style checklist:Does image show activity orinteraction?Is the mood positive?Is the colour vibrant?(see page 3.19)Is there a sense of light andbrightness?Does the scenario seemauthentic and not staged?The “in action” style is notlimited to body content andmay be used on covers, postersand advertisements whenappropriate.
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