THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada

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Version 1.3 11 May 2012YMCABrandCamp.ca will always have the most up-to-date set of YMCA Brand Guidelines.Page 3.14 | Visualizing the YMCA BrandImproper brandmark usageIt’s important to use our brandmark properly andconsistently. Here is a list of things you must never dowith the brandmark, descriptors or tagline graphic.The rules shown here also apply to useof the tagline graphic and descriptors.Don’t condense, expand or distort.Don’t rotate or angle.Don’t add elements or graphic effects(like drop shadows).Don’t change the colour of elements.Don’t use outdated versions ofour brandmark or divisional identities.Lorem ipsum dolor sit peamet, consectetur nyerpeiusmod tempor auoynt ut labore et doloreCAMPSDon’t use on a background thatimpairs readability.Don’t violate the clear space.Don’t alter the symbol.Don’t alter the size of theRegistered symbol.Don’t attach text to the brandmark orcreate unofficial logos.Don’t use the paint graphic device toframe the brandmark.
Version 1.3 11 May 2012YMCABrandCamp.ca will always have the most up-to-date set of YMCA Brand Guidelines.Page 3.15 | Visualizing the YMCA BrandColour paletteNext to our brandmark, colour is the most recognizableelement of our visual system. Our bold and energetic red issupported by a palette that is both distinct and functional.YMCABright RedPANTONE® 185C0 M91 Y76 K0R224 G0 B52HTML# E00034YMCAGreyPANTONE®Cool Grey 7C22 M15 Y11 K32R154 G155 B156HTML# 9A9B9CYMCABrightFuchsiaPANTONE®Rubine RedC0 M100 Y18 K3R202 G0 B93HTML# CA005DYMCABright BluePANTONE® 279C70 M33 Y0 K0R75 G146 B219HTML# 4B92DBYMCABright TealPANTONE® 3262C78 M0 Y32 K0R0 G192 B181HTML# 00C0B5YMCABright GreenPANTONE® 390C24 M0 Y98 K8R182 G191 B0HTML# B6BF00YMCABrightOrangePANTONE® 1375C0 M40 Y90 K0R255 G160 B47HTML# FFA02FYMCADark RedPANTONE® 188C0 M97 Y100 K50R119 G36 B50HTML# 772432BlackProcess BlackC0 M0 Y0 K100R0 G0 B0HTML# 000000FuchsiagradationBluegradationTealgradationGreengradationOrangegradationWhite YMCA PANTONE® 222C0 M0 Y0 K0DarkC17 M97 Y21 K60FuchsiaR255 G255 B255R106 G26 B65HTML# FFFFFFHTML# 6A1A41YMCADark BluePANTONE® 280C100 M78 Y5 K18R0 G39 B118HTML# 002776YMCADark TealPANTONE® 3292C100 M11 Y48 K50R0 G93 B85HTML# 005D55YMCADark GreenPANTONE® 378C34 M0 Y100 K60R85 G96 B28HTML# 55601CYMCADarkOrangePANTONE® 160C6 M71 Y100 K32R157 G81 B22HTML# 9D5116Primary brand paletteAs colour has been oneof our more recognizableelements in our visual system,red is used as a primary andconsistent colour.Always use YMCA Redcolours at full strength andnever screened as a tint.Secondary brand paletteA secondary palette of vibrantand approachable coloursbrings our brand to life in aninviting and positive way.The secondary palette can also beused as gradients using correspondinghues as shown.PANTONE® is the property of Pantone LLC.The colours shown on this page and throughout these Brandguidelines have not been evaluated by Pantone for accuracy andmay not match the PANTONE Colour Standards.Our brandmark, tagline,association names andprogram descriptors only usethe primary brand colours.
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THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada

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