THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada

Version 1.3 11 May 2012YMCABrandCamp.ca will always have the most up-to-date set of YMCA Brand Guidelines.Page 3.14 | Visualizing the YMCA BrandImproper brandmark usageIt’s important to use our brandmark properly andconsistently. Here is a list of things you must never dowith the brandmark, descriptors or tagline graphic.The rules shown here also apply to useof the tagline graphic and descriptors.Don’t condense, expand or distort.Don’t rotate or angle.Don’t add elements or graphic effects(like drop shadows).Don’t change the colour of elements.Don’t use outdated versions ofour brandmark or divisional identities.Lorem ipsum dolor sit peamet, consectetur nyerpeiusmod tempor auoynt ut labore et doloreCAMPSDon’t use on a background thatimpairs readability.Don’t violate the clear space.Don’t alter the symbol.Don’t alter the size of theRegistered symbol.Don’t attach text to the brandmark orcreate unofficial logos.Don’t use the paint graphic device toframe the brandmark.