THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada

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Version 1.3 11 May 2012YMCABrandCamp.ca will always have the most up-to-date set of YMCA Brand Guidelines.Page 3.12 | Visualizing the YMCA BrandTypographyHandwritten script typefaceYMCA Script is a custom fontbuilt especially for the YMCA.YMCA Script is usedwhen making expressivestatements or representinga human voice, such as intestimonial statements.This typeface is used inheadlines or call-outs, butshould not be used asbody copy.When using YMCA Scriptin headlines, it shouldbe limited to expressivestatements and not beused for headlines that areinformational in nature.For example, it would beacceptable to use YMCAScript for a headline thatreads: Be part of the action!,but should not be used for aheadline that reads:Second quarter report.YMCA Script is often usedon a slight angle to createa more natural organic,handwritten feeling.YMCA script may overlayimages.YMCA SCRIPTabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890YMCA Script regularYMCA Script has a single weight.How to install YMCA Script on a PCOpen “Control Panel” in the main Windows menu in the bottomleft corner of your screen. Select the “Fonts” and save the font fileto this directory.You should see font appear in the font listing in each of yourapplications. You may need to restart your computer afterinstalling the font in order for the font to be accessible in yourapplications.If you have trouble installing the font, contact your IT supportteam for assistance.
Version 1.3 11 May 2012YMCABrandCamp.ca will always have the most up-to-date set of YMCA Brand Guidelines.Page 3.13 | Visualizing the YMCA Brandexamples ofTypography in useBuilding healthycommunitiesYMCA of Greater Toronto42 Charles Street East Toronto,ON M4Y 1T4416-413-1020ymcagta.orgDateSuite numberStreet addressCity, ProvincePostal codeSalutationBody text do bla volupta ectotatur molor aut quissimin core optati dolest odicatis eiundis suntur, consequis molupitquid quidiat quae quia vel ium, tem ra con enditaeperae peliqui beata dolorrum consequiatur aut voluptasperchiciame lant, oditisqui aspelentem aliquo magnitiatur, eatiae exerum ium ute ne culpa veni culpa delendignisminctem non conestrum eribernatio te corectas volore doluptatur solorem quam, offictiatum voluptatur? Hil minreritat quibus ducidis dolupiendis est, occatis inimporerror simus.Ullorecatur? Omnihic ipsuntis endunt que at.Inullig nimaximus, volesequam aut es se nimodio. Nam exeritiatio. Ita nobis vitatet quodi tet et voloruptat evellacesma il iduci cus et et, con conesed molorep editem am excepud animolorem rem aut volor as repudan distisquamusc imagnatur sunt.Is doluptaest laciis utem eturitios molor aut reritae vercia cum hil ea volupta sitiis a dolor mil il et officimil eossimusipsa comnim ra aut voloratio odita cus.SincerelyNameTitlecc: Catias que ommoluptur,Let’s celebrate anothersuccessful season!Slide title hereUnt iriuscinibh exer sumsand iamcommySection. 1Program structureNim volorem do commolum nulpute cortis nit loredipsumsandre mincipisci blamet luptationum dolorper simPage 3 | Presentation title | YMCA program or association | datevelis nis niscincipit ea commodo commy nisi.– Igna facipis ex ex endip exerit aut ulluptat.Page 3 | Presentation title | YMCA program or association | date– Ommolortie doloreet inciliquat praesed duis nos in– Ulla acilla feum euis ad ming eros et ea adipisl ipsusto– Adio et praese venim quat dolortin henit nos nit lore– Dolor se core tie te commy nullamc consendrero– Ado coreet lum in henisim diamet ut wis diamet– Acidui tion ut inim dio enis num vendreet nos atYMCA Camp ElphinstoneEites pro mo magnisi utquidebisitia voluptatur aspidel inporehendi cone sum volum eiciusvolupta teseque commoluptaHelping kids becomestraight shootersEBites pro mo porehendi cone sum magnisi ut quidebisitia voluptatur aspidel in porehendi cone sum esvolum eicius volupta teseque commolupta.Bites pro mo magnisi ut quidebisitia voluptatur. Nenate dolupta ditem harciur, simusam aperrorest, sumelabor sit, conem accatquatint .ConditioningRoomTo us,healthis morethanjustbeingactive.Page 3 | Presentation title | YMCA program or association | datewww.vanymca.orgBusiness letters, forms or otherdocuments produced internally on PCuse Calibri. Regular weight is used inbody copy; bold is used in headlines.PowerPoint presentations are produced internally on PCs and use Calibri.Calibri Bold is used for headlines and Regular weight is used for body copy.YMCA Script may be used for headlines or call-outs that are expressive in nature,as per the example shown above. YMCA Script should not be used for headlinesthat are purely informational in nature – these should be set in Calibri as shown.Brochures or posters that are professionallydesigned and printed use Myriad Pro. Boldweight may be used to emphasize headlinesor other important information. Body copy isset in regular weight. YMCA Script is used forexpressive statements.All informational and wayfinding signage should use Myriad Pro.YMCA Script may be used in display graphics of an expressive nature, butmust not be used in informational or wayfinding signs .Italics should be use for adding properemphasis within body copy, such aswhen showing a publication title, butitalics should not be used to set largeareas of type.
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THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada

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