THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada

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Version 1.3 11 May 2012YMCABrandCamp.ca will always have the most up-to-date set of YMCA Brand Guidelines.Page 3.10 | Visualizing the YMCA BrandTypographySystematic use of typography is vital to create aconsistent visual presentation across differentcommunications materials.The typeface Myriad Prois used in external andprofessionally designedand printed materials.Myriad Pro is supplied aspart of Adobe CreativeSuite®, making it a standardfont for a majority of designprofessionals and Mac users.If Myriad Pro is unavailable, itis replaced with Calibri.Myriad ProabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890Myriad Pro LightMyriad Pro RegularMyriad Pro SemiboldMyriad Pro BoldMyriad Pro BlackMyriad Pro appears in several differentweights. All weights shown above areacceptable, as are the italic for theseweights. Condensed versions of Myriad Proare discouraged but may be used if spaceis severely limited.
Version 1.3 11 May 2012YMCABrandCamp.ca will always have the most up-to-date set of YMCA Brand Guidelines.Page 3.11 | Visualizing the YMCA BrandTypographyThe typeface Calibri is used inplace of Myriad Pro in desktopproduced applications such asletters, memos, PowerPoint®presentations.The typeface Calibri is astandard font within MicrosoftOffice® for Windows and Macand should be available to agreat majority of computerusers.CalibriabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890Calibri RegularCalibri BoldCalibri is available in Regular and Boldweights. Use of Italics should be limitedto emphasizing text within body copy,such as publication titles.
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THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada

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