THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada

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Version 1.3 11 May 2012YMCABrandCamp.ca will always have the most up-to-date set of YMCA Brand Guidelines.Positioning THE BRANDMARK, NAME AND TAGLINEPage 3.8 | Visualizing the YMCA BrandYMCA ofregion namBasic rules for positioning the YMCA brandmark, names and descriptorsSizing the tagline in applicationYMCA ofRegion NameYMCA ofRegion NameXYMCA ofYMCARegionofNameGreater VancouverRobert Lee YMCAYMCA ofregion nameYMCA ofregion nameYMCA ofRegion NameXYMCA ofRegion NamePreferred brandmark positionThe preferred positioning ofthe brandmark is in the topleft corner of the format. Thedistance from the edge ofthe format to the brandmarkmust be equal to, or greaterYMCA ofRegion Namethan, the size of the minimumprotected space.(see page 3.3)Acceptable brandmark positionsIn instances where the preferredposition is problematic, thebrandmark may be positionedin any of the other corners ofthe format.YMCA ofRegion NamePositioning the nameThe name may be positionedin any of the corners of theformat not occupied by thebrandmark. The name maybe for a program orassociation, but must alwaysinclude “YMCA”.YMCA ofregion nameSome examples of acceptable positioningPositioning the taglineThe tagline may be positionedin any of the corners of theformat not occupied by thebrandmark or the name.YMCA ofregion nameSizing the taglineThe size of the tagline isdetermined by matching theheight of the capitals in thename to the height of thecapitals in the tagline.YMCA ofRegion NameYMCA ofRegion NameDiagrams shown here are intendedto show proper placement of brandelements and do not represent actualapplications. Design elements such ascolour, images and graphics have beeneliminated for clarity.YMCA ofRegion NameYMCA ofRegion NameYMCA ofRegion NameYMCA ofRegion NameYMCA ofRegion NameYMCA ofRegion Name
Version 1.3 11 May 2012YMCABrandCamp.ca will always have the most up-to-date set of YMCA Brand Guidelines.Page 3.9 | Visualizing the YMCA BrandPositioning THE BRANDMARK, NAME AND TAGLINE (continued)Exceptions to the basic rules for positioning the name and taglineYMCA YMCA of YMCA of ofregion region name region name nameYMCA ofregion nameX YMCA X YMCA ofXYMCA of ofregion region name region name nameX YMCA ofregion nameXXXYMCA YMCA of YMCA of of Xregion region name region name nameYMCA ofregion nameXXXYMCA YMCA ofXYMCA of ofregion region name region name nameYMCA ofregion nameYMCA CanadaX X XYMCA YMCA of YMCA of ofregion region name region name nameXYMCA ofregion nameXXXXYMCA YMCA of YMCA of ofregion region name region name nameYMCA ofregion nameXXXXfameYMCA ofregion nameYMCA YMCA of YMCA of ofregion region name region name nameYMCA ofregion nameException to name positionIn instances where the namecannot be positioned in acorner of the format, it shouldbe aligned either verticallyor horizontally with thebrandmark.YMCA YMCA of YMCA of ofRegion Region Name Region Name NameYMCA ofRegion NameThe distance between thename and brandmark mayvary, but must never encroachon the clear space.(See page 3.3)Whenever possible, use morethan the minimum space.Diagrams shown here are intendedto show proper placement of brandelements and do not represent actualapplications. Design elements such ascolour, images and graphics have beeneliminated for clarity.Limited use name lock-upThe name may be locked upto the brandmark in instanceswhere space is very limited.In a lock-up, the name ispositioned at the distance of“X” from the brandmark.YMCA YMCA of ofYMCA ofThe Region lock-upRegion Name Namemay alsoRegionbeNameusedwhere the YMCA Brandmarkappears with other third-partylogos, or other instanceswhere a lack of claritywould be created by havingthe name away from thebrandmark.The name should not belocked up to the Brandmarkif the preferred positioningcan be achieved. YMCA YMCA of YMCA of ofYMCA ofRegion NameRegion Region Name Region Name NameYMCA ofRegion NameName lock-up with taglineWhere the name is lockedup and the tagline is used,the tagline should alignhorizontally or vertically withthe brandmark, preferably onthe same axis as the name.YMCA YMCA of YMCA of ofRegion Region Name Region Name NameLimited use tagline lock-upThe tagline may also belocked up to the Brandmark ininstances where space is verylimited.The lock-up may also be usedwhere the YMCA Brandmarkappears with other third-partylogos, or other instanceswhere it may be unclear towhich organization the taglineis connected.The tagline lock-up mayappear with or without aname. If a name is used, itshould align horizontally orvertically with the brandmark,preferably on the same axis asthe tagline. YMCA ofYMCA YMCA of ofRegion Nameregion nameAlways use approved artworkfiles for the tagline lock-up,do not recreate the lock-upyourself.YMCA ofregion region name nameException to tagline sizeIt may be appropriateto use the tagline as aheadline in some high-levelcommunications such asposters. In these instances thetagline may be used largerthan the name and may be seton a slight angle.YMCA ofregion name
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