THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada

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Version 1.3 11 May 2012YMCABrandCamp.ca will always have the most up-to-date set of YMCA Brand Guidelines.YMCA CanadaUsing association names and descriptors (continued)Page 3.6 | Visualizing the YMCA BrandLangara FamYMCAStandard sizeYMCA ofGreater TorontoMetro Central3/4x3/8x9/16xBilingual association namesHorizontal alignmentminimum ofxYMCA ofGreater MonctonxYMCA deGrand MonctonxxSmall sizeSizeThe size of the name ordescriptor type is variablein relation to the YMCAbrandmark, depending onthe requirements of theapplication.Most applications use thestandard size shown abovebut some applications, likestationery, require YMCA a smaller oftext size.xYMCA ofGreater TorontoMetro CentralYMCA ofGreater MonctonGreater TorontoMetro CentralOccasionally an applicationmay require a text sizedifferent than these examples,but the relationships shownabove should be usedwhenever possible.YMCA ofGreater TorontoMetro Central1/2x1/4x3/8xYMCA deGrand MonctonBilingual association namesVertical alignmentminimum ofxYMCAYMCA CanadaofxYMCA ofGreater MonctonGreater TorontoMetro CentralYMCA deGrand MonctonYMCA ofGreater TorontoMetro CentralYMCA ofGreater TorontoMetro CentralYMCA ofGreater TorontoMetro CentralNote: These examples show the names positioned at theminimum allowed distance from the brandmark. See page3.9 for preferred positioning of names in a format.xIn instances where French andEnglish association names areused together, they may bealigned either horizontally orvertically as shown. NamesLangara FamiYMCAmay also be placed below theBrandmark at a distance of “x”or more.In bilingual logos, eitherFrench or English may appearfirst, depending on whatis most appropriate for thelocation.
Version 1.3 11 May 2012YMCABrandCamp.ca will always have the most up-to-date set of YMCA Brand Guidelines.Page 3.7 | Visualizing the YMCA BrandOUR tagline graphicOur tagline captures our brand essence in a fewmemorable words. It’s visually expressed with a graphicused consistently across our communications.English YMCA tagline – one line versionFrench YMCA taglineEnglish YMCA tagline – two line versionThe tagline graphic alwaysappears in YMCA Script.Always use approved artworkfiles for the tagline, do notrecreate the tagline yourself.The tagline may be usedin any of the colours of theYMCA primary or secondarycolour palette.
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THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada

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