THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada
THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada
THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada
- No tags were found...
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Version 1.3 11 May 2012<strong>YMCA</strong>BrandCamp.ca will always have the most up-to-date set of <strong>YMCA</strong> Brand Guidelines.<strong>YMCA</strong> <strong>Canada</strong>Using association names and descriptors (continued)Page 3.6 | Visualizing the <strong>YMCA</strong> BrandLangara Fam<strong>YMCA</strong>Standard size<strong>YMCA</strong> ofGreater TorontoMetro Central3/4x3/8x9/16xBilingual association namesHorizontal alignmentminimum ofx<strong>YMCA</strong> ofGreater Monctonx<strong>YMCA</strong> deGrand MonctonxxSmall sizeSizeThe size of the name ordescriptor type is variablein relation to the <strong>YMCA</strong>brandmark, depending onthe requirements of theapplication.Most applications use thestandard size shown abovebut some applications, likestationery, require <strong>YMCA</strong> a smaller oftext size.x<strong>YMCA</strong> ofGreater TorontoMetro Central<strong>YMCA</strong> ofGreater MonctonGreater TorontoMetro CentralOccasionally an applicationmay require a text sizedifferent than these examples,but the relationships shownabove should be usedwhenever possible.<strong>YMCA</strong> ofGreater TorontoMetro Central1/2x1/4x3/8x<strong>YMCA</strong> deGrand MonctonBilingual association namesVertical alignmentminimum ofx<strong>YMCA</strong><strong>YMCA</strong> <strong>Canada</strong>ofx<strong>YMCA</strong> ofGreater MonctonGreater TorontoMetro Central<strong>YMCA</strong> deGrand Moncton<strong>YMCA</strong> ofGreater TorontoMetro Central<strong>YMCA</strong> ofGreater TorontoMetro Central<strong>YMCA</strong> ofGreater TorontoMetro CentralNote: These examples show the names positioned at theminimum allowed distance from the brandmark. See page3.9 for preferred positioning of names in a format.xIn instances where French andEnglish association names areused together, they may bealigned either horizontally orvertically as shown. NamesLangara Fami<strong>YMCA</strong>may also be placed below theBrandmark at a distance of “x”or more.In bilingual logos, eitherFrench or English may appearfirst, depending on whatis most appropriate for thelocation.