THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada

More documents

Recommendations

Info

Version 1.3 11 May 2012YMCABrandCamp.ca will always have the most up-to-date set of YMCA Brand Guidelines.Page 3.4 | Visualizing the YMCA BrandUsing the YMCA NameProper and consistent use of our name presentsYMCA to our communities as a unified federationwith a single brand promise.Because the YMCA name is not included as partof our brandmark, it’s vital that we use our nameproperly when creating branded materials.See sections 3.6 and 3.9 for proper positioning forthe name and brandmark.YMCA ofGreater VancouverYMCAYouth LeadershipprogramsYMCA ofGreater VancouverRobert Lee YMCAYMCA association namesIn some instances, anassociation name is requiredto avoid confusion with otherYMCA associations.In instances where it is obvious whichYMCA association is being referred to,the association name is not required.Where contact information is beingpresented, such as on the back of abrochure, the association name shouldappear with the brandmark.YMCA program descriptorsIn many applications, the YMCAname is used with a programdescriptor and an associationname is not required.Stand-alone brandmarkIn some instances, thebrandmark may appearwithout the YMCA name.The brandmark may appearwithout a name whenin proximity to a secondbrandmark that includes theYMCA name, or in a contextwhere the YMCA has beenpreviously established.For example, the brandmark maybe used without a name on a signoutside a facility when the associationname is identified with a second signnext to the entrance to the building.Another example – the brandmarkmay appear as a stand-alone onfrosted glass within a facility, as aviewer would have seen the nameupon entering the building.
Version 1.3 11 May 2012YMCABrandCamp.ca will always have the most up-to-date set of YMCA Brand Guidelines.Page 3.5 | Visualizing the YMCA BrandUsing association names and descriptorsYMCA association namesYMCA ofLocation nameSub-descriptorYMCA facility namesYMCAFacility nameYMCA program descriptorsYMCAProgram nameYMCABright RedYMCADark RedBlackYMCA CanadaYMCA CanadaYMCA CanadaYMCA CanadaYMCA CanadaAssociation names are set in Bold text.They may include a sub-descriptor setin Regular text if required.Facility names may be included assub-descriptors of association namesor may be used on their own.Program descriptors have YMCA setin Bold with the program name set inRegular.TypographyAssociation names anddescriptors may only use theYMCA brand typefaces, MyriadPro or Calibri, described ingreater detail on page 3.10.Program names may also be usedas sub-descriptors of association orfacility names.YMCAGreyWhiteColourAssociation names and descriptors must onlybe used in the YMCA primary colour palettedescribed on page 3.15.Les YMCAdu QuébecCartiervilleYMCA ofGreater TorontoCommunity ServicesRobert Lee YMCADay CampsYMCAChildcareYMCAHealth & WellnessFacility names or program descriptorsmay be used as sub-descriptors ofassociation names.Program descriptors may be used assub-descriptors of facility names.Examples of program descriptors.
Page 1: Version 1.3 11 May 2012YMCABrandCam
Page 6 and 7: Version 1.3 11 May 2012YMCABrandCam
Page 29: Version 1.3 11 May 2012YMCABrandCam
Page 72: Copyright @ 2012 YMCA CanadaAll rig

THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?