THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada

Version 1.3 11 May 2012YMCABrandCamp.ca will always have the most up-to-date set of YMCA Brand Guidelines.Page 3.4 | Visualizing the YMCA BrandUsing the YMCA NameProper and consistent use of our name presentsYMCA to our communities as a unified federationwith a single brand promise.Because the YMCA name is not included as partof our brandmark, it’s vital that we use our nameproperly when creating branded materials.See sections 3.6 and 3.9 for proper positioning forthe name and brandmark.YMCA ofGreater VancouverYMCAYouth LeadershipprogramsYMCA ofGreater VancouverRobert Lee YMCAYMCA association namesIn some instances, anassociation name is requiredto avoid confusion with otherYMCA associations.In instances where it is obvious whichYMCA association is being referred to,the association name is not required.Where contact information is beingpresented, such as on the back of abrochure, the association name shouldappear with the brandmark.YMCA program descriptorsIn many applications, the YMCAname is used with a programdescriptor and an associationname is not required.Stand-alone brandmarkIn some instances, thebrandmark may appearwithout the YMCA name.The brandmark may appearwithout a name whenin proximity to a secondbrandmark that includes theYMCA name, or in a contextwhere the YMCA has beenpreviously established.For example, the brandmark maybe used without a name on a signoutside a facility when the associationname is identified with a second signnext to the entrance to the building.Another example – the brandmarkmay appear as a stand-alone onfrosted glass within a facility, as aviewer would have seen the nameupon entering the building.