THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada

Version 1.3 11 May 2012YMCABrandCamp.ca will always have the most up-to-date set of YMCA Brand Guidelines.Page 3.3 | Visualizing the YMCA BrandOur brandmark (continued)To provide appropriate visibility and emphasis toour brandmark, no graphic or typographic elementsshould encroach on the minimum clear spaceshown here.Minimum clear spaceThe minimum clear space isdetermined by the width ofthe stem of the “Y” symbol.You may always leave more thanthe minimum clear space.Minimum sizeIn printed applications, thesmallest the brandmarkshould appear is ¼ inch.Some media, such as silkscreening,may demandthe mark be larger due totechnical limitations.Used for small objects suchas a pen.¼"Minimum size – Printed mediaThe resolution of on-screenuse demands the minimumsize be larger than in print.The brandmarks must be nosmaller than 30 pixels highon-screen.30 pixelsMinimum size – on-screen useXThe brandmark should always beused larger than the minimum sizewhenever possible