THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada

Version 1.3 11 May 2012YMCABrandCamp.ca will always have the most up-to-date set of YMCA Brand Guidelines.Page 2.18 | Our verbal identity guidelinesWe must support our message with relevantproof points tailored to our volunteersImpactCommunityResourcesShow the Y makes an impact• Volunteer outcomes and benefits• Member outcomes: fitness, employment, leadership, etc.• Show who is changed by the Y (success stories of individuals, volunteers)• Credentials of who you will be working with and what you will be doing• History of success of the Y as an organization and volunteer driven charity• Training and development opportunitiesDemonstrate that the Y builds communities• Opportunities to meet others and get involved• Y participation in community activities and collaborations• Program benefits by member need (e.g., wellness programs, childcare, help for newcomers, job training, etc.)• Successful Strong Kids campaign• Facilities used by communityShow we can do what we promise• Programs for different types of members and their impact on individuals, community and society• Where we get funding and where it goesShowcase our resources• Breadth of programs• Number of staff, volunteers• Volunteer management programs• Our capacity to get things done (e.g., facilities, people, other?)• InternationalShowcase our values and mission• Y values and mission• Position on important social issues, e.g., sustainability