THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada

Version 1.3 11 May 2012YMCABrandCamp.ca will always have the most up-to-date set of YMCA Brand Guidelines.Page 2.17 | Our verbal identity guidelinesInternal audiencesVOLUNTEERSTone of voiceKey messageImportantsub-messagesProof pointsConfident, impactful, inspiring, relevant, solutions-focused, leadership, credible, transparent, human and personalized,engaging, friendly, enthusiastic, forward thinking, inclusive, uses relevant and inspiring volunteer and participantexamples and storiesAs a Y volunteer, you can make a difference as part of a community of people that helps individuals and yourcommunity succeed• At the Y you can grow personally by helping people lead healthier and more productive lives• You are an essential part of an organization that can deliver lasting personal and social change for you and your family,your community and communities across Canada• You help deliver the Y experience that helps people learn, grow and thrive• You are a valued part of a welcoming and diverse community of people who passionately support your local community• You are a critical part of an effective and leading international charity with strong values and a mission to help buildstronger kids, families and communities across Canada through programs and advocacyImpact: overall, specific program areas, individuals, volunteers, communityCommunity: partnerships and activities, cultureResources: breadth programs, training and development, facilities, processes, volunteer management values and mission,international