THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada

Version 1.3 11 May 2012YMCABrandCamp.ca will always have the most up-to-date set of YMCA Brand Guidelines.Page 2.14 | Our verbal identity guidelinesWe must support our message with relevantproof points tailored to our media contactSImpactCommunityResourcesShow the Y makes an impact overall• On health, children, youth, etc.• Show who and what is changed by the Y (success stories)• Include relevant facts and figures in high impact ways, e.g., 500 of the 3,000 kids in X learned to swim at the Y• Testimonials of volunteersShow specific programs have an impact• Show who is changed by the Y (success stories of individuals)• Show impact on community needs (e.g., integration of newcomers, job training, etc.). Adoption of successful programs byothers, e.g., Playing to Learn• History of successShow the impact of specific campaigns (e.g., Strong Kids)Show what $ buy in terms of impact• $X sends a child to day campDemonstrate that the Y builds communities• Y participation in community activities• How the Y buildings and programs are used to deliver needed community programsHighlight community collaboration and leadership• Role in delivering government programs as important community and charitable partner• Collaboration with other community organizations to advocate for social change• Collective history of success across country and locallyShow effectiveness and efficiency• Where we get funding and where it goes• Breadth of programs• Number of staff, volunteers• Infrastructure/process and professional systems to accomplish mission