THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada

Version 1.3 11 May 2012YMCABrandCamp.ca will always have the most up-to-date set of YMCA Brand Guidelines.Page 2.12 | Our verbal identity guidelinesWe must support our message with relevantproof points tailored to our corporate PARTNERSImpactCommunityResourcesShow the Y makes an impact overall• Health, wellness, children, employment, leadership, etc. outcomes• Show who is changed by the Y (success stories of individuals)• Adoption of successful programs by others, e.g., Playing to Learn• History of success and adapting to evolving needsShow the impact of specific past partnerships• Who, what, when, impactShow the potential impact of this partnership• Who, what is the need, what will change, why that matters, what the partner will get, how you will prove successDemonstrate that the Y builds communities• Y participation in community activities• Opportunities for corporate volunteers• Program benefits by community need (e.g., integration of newcomers, job training, etc.)• Infrastructure (buildings) and how they are used to meet needs relevant to partnerHighlight community collaboration• Delivery of government programs as important community and charitable partner• Community partnerships for advocacy and deliveryShow effectiveness and efficiency and that we can do what we promise by leveraging our resources• Programs for different types of members and their impact on individuals, community and society• Where we get funding and where it goes• Breadth of programs• Number of staff, volunteers, volunteer hours• Infrastructure/process and professional systems to accomplish mission• Governance structure• Partnership measurement approach to show outcomes