THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada

Version 1.3 11 May 2012YMCABrandCamp.ca will always have the most up-to-date set of YMCA Brand Guidelines.Page 2.11 | Our verbal identity guidelinesExternal audiencesCOrporate PARTNERSTone of voiceKey messageImportantsub-messagesProof pointsConfident, impactful, inspiring, business-like, relevant, solutions-focused, leadership, credible, transparent,human and personalized, engaging, enthusiastic, forward thinking, inclusive, uses relevant partner and recipientexamples and storiesBy partnering with the Y, your organization will benefit from strengthening your community andcommunities across Canada• Your support will help children and youth, and people of all ages and walks of life lead healthier, happier and moreproductive lives regardless of their background or financial situation• You will partner with an organization that has the trusted relationships with major corporations, government and othercommunity and NFP organizations as well as the local physical presence to deliver lasting personal and social change• You can work with the Y to provide the resources needed to have impact in some or all of more than 1,000 Canadiancommunities• Your organization will receive tangible benefits as well as employee team-building and volunteer opportunities• You will support an inclusive and diverse association of people who passionately support their community• You will be helping an efficient and effective charity that can leverage your gift into big impact by building stronger kids,families and communities through programs and advocacy• You will be investing in your community making it a better place to liveImpact: overall, specific past programs, individuals, specific successes addressing community needsCommunity: partnerships and activities, corporate volunteeringResources: effectiveness and efficiency, breadth programs, process, funding, measurement