THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada

Version 1.3 11 May 2012YMCABrandCamp.ca will always have the most up-to-date set of YMCA Brand Guidelines.Page 2.10 | Our verbal identity guidelinesWe must support our message withrelevant proof points tailored to our PARTICIPANTsImpactCommunityResourcesShow the Y makes an impact• Fitness, employment, leadership, newcomer, etc. outcomes• Show who is changed by the Y (success stories of individuals)• Program benefits by member need (e.g., wellness programs, childcare, help for newcomers, job training, etc.)• Credentials and impact of successful programs, e.g., Playing to Learn• History of successDemonstrate that the Y builds community connections• Opportunities to meet others and build lasting relationships• Y participation in community activities and collaborations to achieve common goals• Facilities are open to all and available for community use• Inclusive – programs encourage diverse participation (cultural, age, gender, family, type, etc.)• Opportunities to give back by volunteering and givingShowcase what we provide and that we can do what we promise• Programs for different types of members based on their need and their impact on individuals, community and society• Facilities• Number, type/credentials of staff, volunteers, volunteer hours• Service