THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada
THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada
THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada
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Version 1.3 11 May 2012<strong>YMCA</strong>BrandCamp.ca will always have the most up-to-date set of <strong>YMCA</strong> Brand Guidelines.Page 2.6 | Our verbal identity guidelinesDistinctive <strong>YMCA</strong> verbal expression shouldguide all written and spoken internal andexternal communicationHow does the process work?1. Identify stakeholder audience2. Consider audience needs3. Choose the appropriate communication vehicle4. Use the key audience messages as a guide for developing content5. Integrate proof points to support your message6. Review key words and stylistic tactics to infuse writing with the <strong>YMCA</strong> tone of voice7. Write copy8. Use the verbal expression checklist to ensure communication is on-brand
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