THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada
THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada
THE BUILDING BLOCKS OF THE YMCA BRAND - YMCA Canada
- No tags were found...
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Version 1.3 11 May 2012<strong>YMCA</strong>BrandCamp.ca will always have the most up-to-date set of <strong>YMCA</strong> Brand Guidelines.Page 2.5 | Our verbal identity guidelinesOur key messages are directedto SIX critical high level audiencesEach of these audiences may have sub-segments that need specific messaging.External audiencesInternal audiencesDonorsMembersPartnersMedia Employees VolunteersProspective/existingExisting/prospectiveHFR, childcare,participants, etc.CorporateGovernmentOther NFPsCommunity leaders