Summer 2004 - Faculty of Business and Law - Victoria University

SCHOOL OF HOSPITALITY, TOURISM & MARKETING SUMMER 2004INSIDEMalaysian campusis just around thecorner...p 2Cover story: Fasttracking events...p 3Expo: Making easycareer choices...p 6Going to the(bull)dogs...p 8High flyingstudents...p 9

C a m p u sN e w sVICTORIA UNIVERSITY SCHOOL OF HOSPITALITY, TOURISM & MARKETINGNews From Sunway, MalaysiaJeff Kidd (looking very formal in a collar and tie)! next to Jason Cheok Boon Chuan, with some of their students at Sunway College.It may take seven long hours ina jumbo jet to get there fromVictoria University’s FootscrayPark campus in Melbourne, butyou would never know it. Students feeljust as connected to VU and the Schoolof HTM as those studying on Australiansoil.Each year over 2,200 students undertakethe Introduction to Marketing subject atvarious campuses around the world.Local lecturer Jason Cheok Boon Chuanat Sunway College in Kuala Lumpur andSenior Lecturer Jeff Kidd work very closelytogether to ensure that the Bachelorof Business students get a thoroughgrounding in marketing, and also toprovide the closeness to VU and its open,engaging atmosphere.Jeff was recently at Sunway College topresent a series of lectures and tutorials,and to undertake consultation withstudents and staff for Marketing Planningand Strategy.For more information contactLindsay Smyrk ph: (613) 9688 4427,lindsay.smyrk@vu.edu.auGraduates In MalaysiaLike all students, Teck Boon Chua(BBus Marketing/Retail Mgmt, 2000)spent a lot of time studying. But, againlike all students, he also spent time withhis fellow students pondering the world’sproblems over many a cup of coffee. The‘café culture’ of Melbourne seems to havesoaked into Teck’s mind because as soonas he returned to Malaysia after completinghis degree, he started his own coffeedistribution company.The espresso culture is growing quicklyin Malaysia so Teck’s company, CoffeetekMarketing, is also growing quickly. Teckbelieves it was the Co-operative Educationyear that proved particularly useful inpreparing him for the job market.‘I strongly encourage current studentsto undergo the Co-operative Educationyear, learn as much as possible and see forthemselves how valuable the experiences areonce they enter the workforce,’ he urges.“If you are a hospitality studentat VU, you are studyingat one of the best hospitalityschools in Australia!”Teck Boon ChuaJamie Chun Siong (BBus Catering &Hotel Mgmt, 1999) is another Sunway VUalumnus. He undertook his first year atthe Sunway campus then transferred toMelbourne before graduating.His first job was at the Sheraton ImperialMalaysia and today he works in the family’sbudget hotel, Seremban Inn.Jamie’s days at VU were instrumental indeveloping a service-oriented approach torunning the business. He believes peoplein service industries in Malaysia are notas service-oriented as those in othercountries.‘They seem to be in a rush to get thejob done regardless of their customers,’he says. The knowledge and experience ofhis VU days helped him to become moreservice-oriented.2VU Alumni Malaysia Chapter‘Graduates in management positionsshould always offer guidance and adviceto fresh graduates,’ says Teck Boon Chua.He strongly believes all newcomers needa starting point. ‘Mine was VU AlumnusAnthony Ross (BBus Catering & HotelMgmt, 1986) who recruited me as a Co-opstudent.’Teck is the Vice-President of VU’sMalaysian Alumni chapter and he’s keento gather new members. As well as thementoring and support the group offers,there are talks, outings and social eventssuch as line dancing, go-kart racing, evena feng shui talk. His aim is to foster andgrow the sense of belongingness to VU.For more information on the VU AlumniMalaysian Chapter ph: +603 5632 1466,vualumni@tm.net.myDegrees is produced by LongDog & Associateson behalf of the Publisher:School of Hospitality, Tourism & Marketing,Footscray Park Campus, Victoria University,PO Box 14428, Melbourne City MC, Victoria 8001 AustraliaEditors:Jane Odgers, ph: (03) 9688 4413, email: jane.odgers@vu.edu.auAustin Norman, ph: (03) 9688 4472, email:austin.norman@vu.edu.auFax: (03) 9688 4931Copy, Design and Production:LongDog & Associates, ph: (03) 9524 3141Email: tracey.tritsch@longdog.orgGot some news?If you’ve got some news on a student or graduate, informationon an event or happening, or have a topical issue that you thinkmight interest us, please let the editors know. We’re always keen tokeep in touch with our graduates and the hospitality, tourism andmarketing areas we focus on.Don’t want to receive this newsletter?Just advise us of your details and we’ll take you off the mailing list.Fax back the cover sheet, with a note on it asking us to remove you,or email: jane.odgers@vu.edu.au with your details.

E v e nt sThis is the second year VictoriaUniversity has been a sponsor ofthe Victorian Tourism Awards, andaccording to new Vice-ChancellorProfessor Elizabeth Harman, ‘Giventhe level of professionalism evidentin Victoria’s tourism sector, it iscertainly impressive to see theprominent role VU plays in the event.’The Awards event is one of the majortourism events of the year,with entrantsrequired to submit an extensive reportto a judging panel with extensiveexperience in the industry, includingVU’s Prof Brian King. In fact, a numberof VU graduates were winners and themanager of the Awards Unit at TourismVictoria, Angela Drayton (BBus TourismMgmt, 2003) is a graduate!‘The collaboration between theUniversity’s TAFE and Higher Educationsectors is also very pleasing to see,’continued Prof Harman.Snapshotof theAwardsAnd The Winner Is...ProfessionalismWinner of the Victoria University Award for Luxury Accommodation, Peter Crinis, General Manager ofCrown Towers, with Vice-Chancellor Prof Elizabeth Harman• There are thirty categories of awards, includingTourism Retailing, Luxury Accommodation,Festival and Events, Meeting and BusinessTourism, and New Tourism Development.• The judging panel of industry experts for 2003included VU’s Prof Brian King.• VU won the Industry Education Award threeyears’ straight, in 1999, 2000 and 2001, andwas inducted into the Hall of Fame in 2001.• VU has sponsored the Awards sincethat time, in 2002 and 2003.VICTORIA UNIVERSITY SCHOOL OF HOSPITALITY, TOURISM & MARKETINGMatt Hughes wows the audience at the VictorianTourism Awards in November.Fast Track To EventsThere are people who want to ‘run awayto join the circus’. And there are thelucky people who don’t need to, becausethe circus training ground is just aroundthe corner from home. Matt Hughes,(BBus Tourism Mgmt, 1994) featured onour front cover with son Kai, is just thatperson. He grew up in Albury/Wodonga,home of the Flying Fruit Fly Circus,Australia’s pre-eminent kids circustraining troupe.Matt’s been involved with Circus Ozsince 1984, where he honed his acrobaticskills. His business skills, of course, gottheir start with VU. Now he’s ProgrammingManager for Circus Oz.At the time Matt took his degree therewere no event management courses.Today, there are six courses in this growing23discipline and as Matt says, ‘It meanstoday’s students can fast track into eventsmanagement.’Son Kai is developing into quite anacrobatic performer, says his proud dad.‘But if he decides to take the managementpath as I did, it will be a smoothertransition because there are formal eventcourses now.’The event-specific courses are:• BBus Event Mgmt• BBus Tourism Mgmt/Event Mgmt• BBus Hosp Mgmt/Event Mgmt• BBus Mktg/Event Mgmt• LLB/BBus Event Mgmt• BBus/BA Sport Admin/BBus Event MgmtFor more information contact DrBarry O’Mahony ph: (03) 9688 4860,barry.omahony@vu.edu.au

R e s e a r c hVICTORIA UNIVERSITY SCHOOL OF HOSPITALITY, TOURISM & MARKETINGHealth(y) Business?Michelle Bennett, seen here enjoying the beauty of Wales while on holiday in the UKThe lack of published research on healthtourism issues in Australia prompted MichelleBennett, MBus Tourism Development, 1998,with Prof Brian King and Prof Laura Milnerof the University of Alaska Fairbanks toinvestigate this growing tourism segment.The objective of the research, which wasrecently published in the Journal of VacationMarketing, was to help those involved in theindustry to understand the Australian market.According to Michelle, the study found that twodimensions emerged: a medical/tourism focusand an alternative/mainstream focus.‘This gave rise to a four-quadrant modelproposed as a basis for categorising healthresorts,’ explained Michelle. ‘Health resorts maybe classified on the basis of whether they displayeither mainstream or alternative characteristicsand the extent to which they exhibit a medicaltreatment focus versus a wider tourism focus.’On the basis of the research, Michelle suggeststhat the next decade may see an increase inconference facilities at these types of resorts,given the emerging emphasis on corporate teambuilding.For more information, contact Michelle Bennetton shellb@alphalink.com.auThe Melbourne Spring Racing Carnival is one of the city’sgala events. In fact, the Melbourne Cup horse race is theonly horse race in the world that comes with its own publicholiday! The race literally ‘stops the nation’ as all Australianslisten to the race on the first Tuesday in November.But there is a lot that goes on behind the race, and thehospitality and tourism industry that depends on it. Ari Gamageof the School of HTM and Paul Limoli of International EventsResources (IER) Melbourne undertook a research assignmentfor Racing Victoria to assess the economic impact of the 2002Spring Racing Carnival Victoria. Having undertaken a similarproject for Racing Queenland’s winter racing carnival, they wereable to transfer their knowledge down south to Victoria. Ari wasinstrumental in expanding the methodology used in the report tomeasure the impact of visitors to the Carnival from interstate andoverseas. The economic impact generated by each of the fourdays of the Melbourne Cup Carnival was also investigated.The research provides those involved in the racing industrywith key economic indicators as to the success of the carnival.Racing Ahead4

Rese a r c hWhatWill TheOld DogsLearn?VICTORIA UNIVERSITY SCHOOL OF HOSPITALITY, TOURISM & MARKETINGFrom left to right: Kathryn Zammit, Prof Brian King and Aris ImbardelliWe’ve all heard that old adage ‘youcan’t teach an old dog new tricks’ butrecent graduate Kathryn Zammit, (BBusHospitality Tourism Mgmt, 2002) is nowworking with the RACV Club to find outjust how true this might be.Kathryn is the Quality ManagementOfficer for the RACV Club and is alsoworking towards her Masters. But is itserendipity, or simply good planning thatmeans her work and her graduate studiescan combine? As part of her researchwork, Kathryn has also been invited toparticipate in the inaugural work-basedproject focussing on the Club’s seniormanagement team.The project will form the basis ofKathryn’s Masters thesis. ‘I want toinvestigate whether senior managementin, say, five star hotels, functiondifferently from those in catering, clubmanagement and so on,’ says Kathryn.Aris Imbardelli, General Manager ofthe RACV Club, VU graduate and DeputyChair of the School of Hospitality,Tourism and Marketing’s ProgramsAdvisory Committee explained, ‘Ibelieve that the research will givesenior management real and practicalopportunities for improving teameffectiveness and performance.’In addition to Kathryn’s research,the RACV Club will soon benefit fromVU’s recent designation as its preferrededucational partner.So maybe the old dogs might learn aThe aquatic systems of the GippslandLakes in eastern Victoria are the subjectof two projects Assoc Prof Paul Boon(right) is investigating. The wetlandshave suffered because of the impactsof carp, salinity and permanent floodingdue to inappropriate local waterregimes.‘The impact on tourism is minimalcompared with the degradation of thewetlands,’ says Paul. ‘But they areimportant in the regional economy forduck hunting and local conservationgroups. It was interesting to see just howpassionate local users of the wetlands are;they really want to see them returned totheir ecological origins.’For more information contact Assoc ProfPaul Boon at paul.boon@vu.edu.auWhat’s HappeningTo Our NativeWetlands?5

VICTORIA UNIVERSITY SCHOOL OF HOSPITALITY, TOURISM & MARKETINGC a r e e rsMaking The Next Career MoveCo-op Expo and Careers Advisers SeminarOver the years hundreds, possibly thousands, of studentshave visited the annual Co-op Expo and Careers AdvisersSeminar. Students seize the opportunity to learn about theSchool of Hospitality, Tourism & Marketing. What will theylearn? Will they like it? What course should they choose?Should they choose VU at all? What about their Co-op year?How do they get great Co-op employment? And at the end ofit all, what will they get ... just a qualification, or a career?Talking to students at the annual CareersAdvisers Seminar, Elli Cattanach (BBusTourism Mgmt, 2000), above, confessedthat she didn’t really have a ‘vocation’when she was a student.As a graduate speaker at the Seminar,Elli’s role was to help steer studentsin years 10 to 12 through the maze ofpotential careers on offer.‘The VU Tourism program appealedto me because it was broad and couldlead me in many directions,’ she told heraudience. ‘And the opportunity to travelwas pretty appealing, too.’Many students are just like Elli, uncertainabout what career path to take. Thesessions are a terrific opportunity to hearfrom a diverse range of people, makingthem a great way to clarify what’s on offer,and if it might appeal to them as a career.Geoff Manchester, Director of IntrepidTravel and a panelist at the CareersAdvisers Seminar, discussed futureemployment prospects in the travelindustry, working overseas and the vastrange of very different jobs.‘The forum showed students how manyopportunities there are in this industry,’he said. ‘And I think they went away witha good appreciation of how far a degreein any of the travel, tourism or hospitalitycourses can take them, quite literally.’Elli believes that for students who don’tknow what they want to do, the Seminaris a great way to hear the personalexperiences of how people got their start,how their lives take twists and turns to getwhere they are.‘Students often have a picture of the‘ideal job’ in their minds and think it’s astraight path. The seminar has experienced‘real’ people with ‘real’ careers and itmakes you think more broadly about whereyou could go ... eventually.’For more information on theCareers Advisers Seminar contactJane Odgers ph: (03) 9688 4413,jane.odgers@vu.edu.auDegrees talked to Kasey Cashman,above, who has just completed her finalyear of the BBus Tourism Managementand who attended her first Co-op Expoin 2001.Degrees: What has the Expo given you?Kasey: The Expo can support students6all the way through their course, not justwhen they’re looking at what they mightstudy. At my first Expo I spoke to a lot ofpotential employers, including TourismVictoria. When I approached them laterfor a Co-op position they remembered wehad chatted at the Expo and I’m sure thatplayed a part in my getting the position.Degrees: You were an exhibitor the nextyear, weren’t you?Kasey: Yes, I represented Tourism Victoria.My job was to support the new studentvisitors: I knew how they felt because thatwas me one year earlier.Degrees: Is it just for students or does theExpo help employers?Kasey: It’s for both. Employers meet a lotof students over a short time. At the Expowe take the name of everyone who comesto talk to us, who shows an interest. Sowhen the next round of Co-op studentinterviewing comes up we can easily seewho had been enthusiastically enquiringfrom early on. Just like me!Degrees: What about in your final year,after your Co-op year?Kasey: My last year I was a mentor: Ilooked to help first timers approach theright people. I also saw it as an opportunityfor me to network with other companies Imight want to approach later. The Expo isa great way to make ‘mass’ contacts fornow and the future.For more information on the Co-op Expocontact Barry Broons ph: (03) 9688 4546,barry.broons@vu.edu.au

I nC l a s sStudents at the recreated Sovereign Hill undertakers;expect them to be overtakers in their careers soon!VICTORIA UNIVERSITY SCHOOL OF HOSPITALITY, TOURISM & MARKETINGGolden ExperienceLecturer Olga Junek (left) and studentspanning for a golden futureNothing can replace hands-on experience when it comes tomanaging a tourist attraction or facility. The subject TourismEnterprise Management gives students the opportunity to see inpractice just what’s involved in running a facility, with visits totourist attractions such as Scienceworks or, as in these pictures,Sovereign Hill, the recreated gold mining town in Ballarat, abouttwo hours’ drive from Melbourne.‘Being a lecturer can occasionally be quite thrilling,’says Prof Ian Priestly. He watched delightedly as hisstudents finally realised that all the things they hadbeen asked to read about, practice and do were bothuseful and useable.These students saw the light at about 4.30 pm on dayfour of a five day seminar conducted by Prof Priestly ata sister institution in Bad Honnef - Bonn, Germany, inmid 2003. The students, right, were snapped the verymoment they made the break-through that meant their‘proposed hotel’ could achieve reasonable returns using acomputer modelling package TouriSIM ©.The International University of Applied Science, BadHonnef - Bonn offers Hospitality, Tourism and AviationManagement degrees and has an exchange program forstudents from Victoria University. All tuition is in English.For more information, contact Prof Ian Priestlyph: (03) 9688 5412, ian.priestly@vu.edu.auSeeing The Light7

M a r k e ti n gVICTORIA UNIVERSITY SCHOOL OF HOSPITALITY, TOURISM & MARKETINGBilly Can, VU DoesIn 1987, Bill Zammit was dismissed from his first and onlyjob. He had only been there a few months, and while theexperience could have left him feeling pretty disappointed,instead Bill decided he would never have another boss andset about assessing his skills.He loved travelling,meeting people and beingoutdoors. So he set up as atour operator and becamea tour guide. Today Bill’scompany, Billy Can Tours,runs tours out of Darwin atthe top of Australia, wherehe introduces travellers tothe outdoors, places of extreme beauty, and gives them a briefoverview of traditional aboriginal culture.Bill is passionate about giving his clients the best tourpossible: he knows that visitors generally only come onceto his part of the world, which means his tour guides only‘Why hire VU students? From our contacts withindustry, looking at all the graduates employedaround Australia and internationally, the vastmajority appear to emanate from VU,’ Bill Zammit.have one chance to create an exceptional experience. Heclearly thinks very highly of Victoria University students andgraduates – he’s employed a number of them over the years.Kylie Hewitt (BBus Tourism Mgmt, 2003) met Bill at aconference in Colorado. She made such a strong impression‘I want to create a positive experience that will beremembered forever by the traveller.’ Bill Zammit.on him that he offered her a role as a sales representative.Deanna Wendt, a second year student undertaking her CooperativeEducation year, found her time with Billy Can Toursso enjoyable and learned so much that she delayed her returnto full time study at VU for another year.Bill believes in the principles of philanthropy. ‘I want toencourage people to take up postings outside their comfortzone, too.’ Which is why Billy Can Tours also sponsors anacademic prize for secondyear tourism students at VU.Do VU students have an edgeover other applicants? ‘No,that wouldn’t be true. Exceptwe only consider applicantsfrom VU!’For information on Co-Op, go towww.BusinessAndLaw.vu.edu.au/coopeducation or contactBarry Broons ph: (03) 9688 4546, barry.broons@vu.edu.auFor information on Billy Can Tours, go towww.billycan.com.auBulldog UniversityFooty, or Australian Rules football to the uninitiated, is a passion for mostAustralians. It’s also big business for the tourism and hospitality industries.Combine the two, and Victoria University becomes an obvious Corporate Partnerfor AFL football team The Western Bulldogs.The relationship between VU and the Bulldogs means great opportunities forboth in marketing, advertising and promotion, as well as sports training, injuryrecovery and sports science research for the University and the team. The Bulldogswill also provide Marketing and Event Management students with meaningfulwork experience working on marketing programs for the Club while getting thepractical edge for their future career pursuits. Sasha Pell, a current BBus TourismManagement/Event Management student, is currently undertaking her Co-operativeEmployment year with the Bulldogs.There are several Bulldogs players currently enrolled as students at VU, andmore players are likely to sign up for TAFE and higher education courses.Students at the Footscray Park campus can expect to see a few local footyheroes using the VU sports facilities, including the new swimming pool and gym.8

CO-OP • TOURISM • HOSPITALITY • MARKETING • TRAVEL • CAREERS • ACHIEVEMENT • AWARDS • GOALSHigh FlyersMargitaHegedisMartin JonesThis time last year we featured a story on 13 Victoria University students andgraduates taking off for LAX, to work with Qantas in the Los Angeles Airport. Thisyear we’ve waved another 12 Co-operative Employment students a temporaryfarewell as they follow the same path as last year’s group.For some VU students and graduates, this experience can set them up for a careerin air travel.Take Margita Hegedis (BBus Tourism Mgmt, 2002), who was recently recruited byQantas North America. Margita was one of the Co-op students in last year’s group andpart of her role will be to help the new group settle in when they arrive.There’s Anna Wisniewski (BBus Hospitality/Tourism Mgmt, 2003) who is movingup the ranks at Virgin Blue, where she started her Co-op in October 2002. Anna wasdetermined to find a position with an airline, and she made it through a very toughrecruitment process which saw more than 1,000 people apply.Both Elli Cattanach (BBus Tourism Mgmt, 2000) and Martin Jones (BBus Travel &Tourism Mgmt, 2001) work with World Aviation, the largest airlines representative fi rmin Australia. Both Elli and Martin undertook their Co-op years overseas; this sort ofexperience can help set them up for these great careers.We wish this year’s group of ‘high fl yers’ all the best, and we know that the learningand experiences will serve them well for the future.For more information contact Barry Broons ph: (03) 9688 4546,barry.broons@vu.edu.auGRADUATES!Do we have your email contact details?Do you receive the monthly VU AlumniEmail News?A typical issue includes imminent alumnievents, conferences and seminars,professional development programs,short courses and employmentopportunities. It’s so easy to get onthe mailing list, simply email us atalumni@vu.edu.auGot some news? Let us know what you’re doing. Contact Jane Odgers ph: (03) 9688 4413, jane.odgers@vu.edu.au9

VICTORIA UNIVERSITY SCHOOL OF HOSPITALITY, TOURISM & MARKETINGFast WaitThe annual Lygon Street Festa Waiter’s Race requiresstamina, finesse and the ability to stay cool underpressure. So it’s no surprise that Janelle Pagram,pictured above and current BBus Catering & HotelMgmt student, was the fi rst woman in the race’s 22year history to win this extraordinary event. Afterall, we’ve come to expect nothing less from VUgraduates... our graduates are all skilful winners!InsideThe AlumniAlthough there is no formal Alumni association for graduatesof Victoria University’s School of Hospitality, Tourism &Marketing, there is what Bruce Mortimer calls an ‘alumnicommunity’. Bruce, the Alumni Relations Officer, explainedthat the School’s graduates can participate in broadernetworks with graduates from other disciplines. There areactive overseas chapters in Hong Kong, Vietnam, Singapore,Malaysia, and soon India, China and Bangaladesh.Bruce says the purpose of the group is to help withnetworking and to broaden graduates’ knowledge.For example, all graduates from any VU postgraduatebusiness program may participate in ‘The Masters BusinessNetwork’.The School of HTM is a school within the Faculty of Businessand Law, so graduates at the postgraduate level are eligibleto participate in broader networks with graduates from otherdisciplines.There’s a monthly alumni email news bulletin as well as aseries of events and programs. For example, attendees at arecent program on ‘Health and Wellbeing’ received good adviceon how to balance work and personal life. Within the Personal& Professional development program, a recent seminar was onCareer Management.But it’s not all serious. At a recent gathering around 80 alumnijoined in Christmas Fever Las Vegas, complete with Elvisimpersonator.Mark Riley, MBus Marketing 2001, is Compliance Coordinatorat the Victorian Energy Networks Corporation. Heattends the Masters Forums and likes to go to as many ofthe social gatherings as possible. Mark says the networkingpossibilities are great, and he likes the balance between funnights and self-development educational opportunities.‘For instance, the topic at the recent session at the AustralianInstitute of Management was ‘FISH’ – but the session was aboutdeveloping a management philosophy,’ said Mark. ‘The alumnievents are a great way to keep up with trends and practices, aswell as current developments. It’s on-going learning.’To find out more go to www.vu.edu.au/alumni10

Mauritius ManVICTORIA UNIVERSITY SCHOOL OF HOSPITALITY, TOURISM & MARKETINGThe island of Mauritius is about 2,000 km south east ofSouth Africa, east of Madagascar, in the Indian Ocean.It has a population of roughly 1.2 million people and itsbalmy temperatures never vary much throughout the year,ranging from 20 to 26 degrees.It is about 11 hours flying time from this tropical paradiseto Melbourne, Australia.Imagine the courage it takes for a young person travellingalone from Mauritius to a country where you don’t knowa soul, and where you thought you could speak the nativelanguage – until you heard that strange Aussie accent.Jacques Chan (BBus Catering & Hotel Mgmt 2003) didjust that. Arriving here in 1998 fresh from completinghis HSC in Mauritius, Jacques found himself in the midstof what he describes optimistically as ‘a real challenge’.Although English is the official language of Mauritius, hismother tongue is Creole, an African dialect with Frenchinfluence, and French is spoken more than English.Jacques ChanBecause Mauritius is a major tourist attraction, studyingtourism and hospitality seemed logical to Jacques. He didhis Co-operative Education year with Crown Casino, whichis where he had worked after arriving in Australia.After four years here Jacques says he’s become moreconfident about his potential, and far more open minded.He enjoys meeting people from all different nationalities,and just loves travelling.Today he lives in Melbourne and is still working in roomservice at Crown. But what does the future hold? Jacques’passion is to become a chef and, of course, travel aroundthe world.Heralding Herold!Austrian Peter Herold, left, (BBus Marketing 2003) has won the FacultyInternational Student Scholarship for the second time. The scholarshipcomprises a full semester’s fees, and is awarded to the student with thehighest average performance.He has been working at Cityscape restaurant at the Footscray Parkcampus for the past year and now he’s graduated, he plans to work in atourism planning organisation where he can maintain his links with hishome country.211

Education:BBus Marketing/TourismManagement 2002Top Skill:Current AustralianMasters Women’sOverall Water SkiChampionTheThirdDegreeVICTORIA UNIVERSITY SCHOOL OF HOSPITALITY, TOURISM & MARKETINGWhere Are They Now?Karen JacksonCurrent Position:I’m an Administration Assistant at Victoria University, focusingprimarily on major events for the Co-operative Education Unit.This year I worked on the Business Expo in July and the annualCo-op Celebration, which was held at Scienceworks in November.I have really enjoyed it and now I want to continue in the area ofevent management.My job helps me appreciate the time and effort that eventorganisers put in to planning successful events like the MoombaMasters, one of the major events in the international competitivewater skiing calendar, where I’m a competitor.About waterskiing:I was six when I started water skiing on the Barwon River atGeelong where I live; it’s about an hour’s drive from Melbourne.My first tournament at the age of eight got me really motivatedand I started slaloming and jumping. Today I’m Australia’s No. 1ranked women’s water skier.Earlier this year I started my Honours degree in Marketing,but because of the extensive travel that competitive water skiinginvolves I had to withdraw. But I’m young and you don’t get a lotof years as top level water skier so I’ll stick with it for now, andcomplete my Honours degree in the next few years.Skills that overlap:Time management and organisation skills are very important inthe work/university environment and as an athlete. For example,the ability to balance and manage the demands of high levelcompetitive sport, while leading a successful life academically,socially and meeting family commitments. For me, a typical dayat uni was to ski/train from 7.00 am – 10.00 am (depending onlectures) and then travel to Melbourne for lectures/tutorials atVU plus study either with group members or do research at thelibrary. Then I would drive back to Geelong and go to the gym towork out.My marketing studies have been especially useful: I’ve usedwhat I learned at VU to put together a sponsorship proposal and‘sell’ myself… and today VU is one of my major sponsors!12Paul Albergo, MBus International Trade 2003, Visitor ServicesManager, Melbourne Zoo, Melbourne, VicMelinda Anderson, MBus Tourism Mgmt 2000, Director of Marketing,Sovereign Hill Ballarat, VicShirley Bartsch, MHosp & Tourism Education 2003, VET in SchoolsCo-ordinator, Braemar College, Woodend, VicMaree Blackburn, BBus Hospitality/Tourism Management, MarketingManager Werribee Park Werribee, VicAmy Cabansag, BBus Tourism Mgmt, Account Sevice Director -Finance, Roy Morgan Research, Melbourne, VicBung-on Chartrungruang, PhD Hosp & Tourism 2002, LecturerHospitality, Rajabhat Institute Chiang-Mai, ThailandRenee Cooley, BBus Travel & Tourism Mgmt 1998, Product Manager,Grand Pacific Tours, Moonee Ponds, VicPeita Golden, BBus Mktg/Tourism Mgmt 2003 Marketing AssistantHertz Australia South Melbourne, VicSarah Harding, BBus Tourism Mgmt/BA Asian Studies 2003, InboundGerman Tours Consultant, AAT Kings, South Melbourne, VicTula Harris, MBus Tourism Mgmt 2002, Commercial Services Mgr,Victorian Arts Centre, Melbourne, VicMatthew Harrison, BBus Tourism Mgmt 1994, National MarketingManager, Hertz Australia, South Melbourne, VicMichael Heath, Grad Dip Hosp & Tourism 1989, Snr Customer ServiceAgent - Groups, Emirates Airlines, Melbourne, VicMatt Hughes, BBus Tourism Mgmt 1994, Programming Manager,Circus Oz, Port Melbourne, VicRhiannon Jones, BBus Tourism Mgmt 2003, Group ReservationsConsultant, Melbourne River Cruises, Melbourne, VicWendy Lake, BBus Catering & Hotel Mgmt 1993, Consultant, HotelstaffMelbourne, VicAmanda Lewin, BBus Catering & Hotel Mgmt 2001, Banquet Executive,Windsor Hotel, Melbourne, VicEmma MacDonald, (nee Banbury), BBus Travel & Tourism Mgmt 1998,Operations Manager - Australia, AAT Kings, South Melbourne, VicNathan McEwan, MBus Mktg 2003, Marketing Manager, InternationalExchange Programs, Melbourne, VicTony Mosca, BBus Hosp Mgmt 1998, Restaurant Manager - Allegro,The Westin Melbourne, Melbourne, VicTrent Munday, BBus Travel & Tourism Mgmt 1991, Deputy GeneralManager, Soneva Fushi Resort & Spa, MaldivesKim Nicholls, BBus Tourism Mgmt 2003, Customer Service Consultant,Moreton Exhibitions & Events, South Brisbane, QldJennifer Pham, MBus Electronic Commerce/Mktg 2003, MarketingCo-ordinator, Pacific Brands, Hawthorn, VicDebra Thomas, (nee Wratten) BBus Tourism Mgmt 1986, MarketingServices Manager, Hertz Australia, South Melbourne, VicCarolyn Thompson, MBus Hosp Mgmt 1998, Assistant AcademicDirector, University Center, Cesar Ritz, Brig, SwitzerlandGabriella Vampatella, BBus Travel & Tourism Mgmt 1999, NationalSales and Marketing Manager, Festival Cruises, Sydney, NSWFiona Watson, BBus Tourism Mgmt 1995, National Sales andMarketing Manager, Globus and Cosmos, Sydney, NSWChaturon Wiriyatamrong, MBus Tourism Mgmt 2001, Lecturer inTourism, Burapah University, Thailand