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Corporate Training & Professional DevelopmentOpen programmes for individualsProfessional QualificationsUniversity of Hertfordshire Business SchoolPlug into yourtrue potential

ContentsTurning potential into performance 3A leading entrepreneureal university 4Study that works for you 4ManagementChartered Management Institute (CMI)Certificate in Leadership and Management (Level 5) 5CoachingChartered Management Institute (CMI)Award in Coaching & Mentoring (Level 5) 6Chartered Management Institute (CMI)Certificate in Coaching & Mentoring (Level 5) 7PurchasingChartered Institute of Purchasing and Supply (CIPS)Foundation Diploma (Level 4) 8Chartered Institute of Purchasing and Supply (CIPS)Advanced Diploma (Level 5) 9MarketingChartered Institute of Marketing (CIM)Professional Certificate in Marketing 10Chartered Institute of Marketing (CIM)Professional Diploma in Marketing 11Communication, Advertising and Marketing (CAM)Diploma in Digital Marketing 12Chartered Institute of Marketing (CIM)Chartered Postgraduate Diploma in Marketing 13CIM Postgraduate Diploma Stage 2: Leading MarketingChartered Marketer with fast-track to MSc Business andManagement Studies 14SalesInstitute of Sales and Marketing Management (ISMM)Sales Management or Account ManagementCertificate or Diploma (Level 3) 15Institute of Sales and Marketing Management (ISMM)Sales Management or Account Management Certificateor Diploma (Level 5) 16Institute of Sales and Marketing Management (ISMM)Sales Management or Account Management Certificateor Diploma (Level 6) 17AccountingChartered Institute of Management Accountants (CIMA)Operational level and Management 18Chartered Institute of Management Accountants (CIMA)Strategic 19Chartered Institute of Management Accountants (CIMA)TOPCIMA with fast-track to MSc Business andManagement Studies 20Public RelationsChartered Institute of Public Relations (CIPR)Foundation Award (Level 3) 212

Turning potentialinto performanceWe firmly believe business can only besuccessful if employees are motivated andhave opportunities to develop their potential.At the University of Hertfordshire, we’repassionately committed to lifelong learningand helping people realise their full potential.That’s why, to meet the needs of employersand employees alike, we offer a wide rangeof accredited and non-accredited continuingprofessional development (CPD) and corporatetraining programmes designed to shape newways of thinking and give employees the skillsto go further.Our courses are taught by specialist academicsand expert practitioners. Whatever sector you’rein, whatever level you’re at, you’ll find the rightcourse at the University of Hertfordshire.To find out more about studying with us:visit go.herts.ac.uk/professionaldevelopmentor email cpdu@herts.ac.ukOur professional partnersISM MThe Institute of Sales & Marketing Management3

A leading entrepreneurialuniversityThe University of Hertfordshire is a new kindof higher education institute.More than 4,300 students and over 500working professionals on traditionalworkforce programmes study with us in avibrant environment, supported by first-classfacilities and a hugely experienced 250-strongacademic team. Our staff continue to practiseand bring valuable real-world experience tothe school. We maintain strong links acrossall business sectors – public, private andthird – as well as with professional bodies ona regional, national and international level. Byworking closely together, we ensure that all ofour courses are designed and developed withworking professionals in mind.10 great reasons to study atthe University of Hertfordshire1. Rated ‘excellent’ by the QualityAssurance Agency (QAA)2. Specialist subject tutors3. Small class sizes4. Expert 1-2-1 support5. Outstanding university resources6. Access to our professional network7. Convenient weekend schedule8. State of the art facilities9. Convenient road and rail links10. Free parkingStudy that works for youThe Business School offers a diverse range ofprofessional qualifications and short courses,flexibly delivered and designed to fit aroundyour work and family commitments.Starting at different times of the year, ourcourses are underpinned by expert classroomtuition held at weekends, at the University’sstate-of-the-art de Havilland Campus. All ofwhich is backed up by extensive independentstudy opportunities through our distancelearning platform: when it comes to studyingback at home, you’ll find our virtual learningenvironment, StudyNet, invaluable. StudyNetgives you round-the-clock access to courseinformation, e-resources, study notes, yourfellow students and so much more.You’ll also have access to our award-winningLearning Resources Centres, boastinga technology-rich environment with almost3,000 study places, 1,500 computerworkstations, 600,000 books and 120,000electronic books.If you have a number of staff requiringdevelopment, we can custom deliverour corporate training and professionaldevelopment programmes. This means wecan deliver on-site at your premises or at theBusiness School. Programmes are tailored tosuit the level and experience of your staff andto reflect the needs of your business. Whilewe offer an extensive range of programmechoice, we can additionally create bespokeprogrammes to reflect more specialistdevelopment needs. As well as classroomtaught programmes, we provide one to oneexecutive coaching and group coachingsessions for action-learning. Whatever yourdevelopment requirement, we can help.4

ManagementOpen programmes for individualsChartered Management Institute (CMI)Certificate in Leadership and Management (Level 5)Is this course for me?Yes, if you’re a manager, team leader oraspiring manager looking for a fast-trackqualification to enhance your careerprospects.What will I be studying?There are three units:• Personal Development as a Managerand Leader• Performance Management• Leadership PracticeWhere do I study?This five day course is intensively deliveredover a two day weekend (Friday andSaturday) at the University’s de HavillandCampus. You will also be required to spendadditional time on independent study. Thisis dependent on the combination of unitsselected by each individual candidate.However, between 45 and 55 guidedlearning hours is expected.What will I get out of it?This course is designed to develop yourleadership and management skills andfocuses on areas such as:• Reviewing your current competencies• Identifying development opportunities• Understanding the links between individual,team and organisational objectives• How to create an environment of trustand support• The performance review process• How to prevent conflict• Discussing the concept of managersas effective leaders• Examining different leadership stylesWhat are the entry requirements?You’ll need to be of graduate calibre anddemonstrate your professional experience.When does it start?The course is delivered twice a year in springand autumn. Please contact the Corporateand Professional Development Unit at theBusiness School for specific dates.How do I apply?Please call 01707 285552or email CPDU@herts.ac.uk“I’m happy to saythat the first-classteaching I received atUH helped me to passat my first sitting witha great mark.”CIMA managerial level student5

CoachingOpen programmes for individualsChartered Management Institute (CMI)Award in Coaching & Mentoring (Level 5)Is this course for me?Yes, if you’re a manager, team leader oraspiring manager looking for a fast-trackcoaching qualification to enhance your careerprospects and working performance.What will I be studying?During this two-day course you will learn thedifference between coaching and mentoringand understand how coaching can be used tosupport and motivate individuals and teamsto enhance performance using a numberof models. You will also learn advancedquestioning skills, how to give clean feedbackand to recognise when coaching is a relevanttool.Where do I study?It is delivered over a two-day weekend (Fridayand Saturday) at the University’s de HavillandCampus. You will also be required to spendadditional time on independent coachingskills.What will I get out of it?This course is designed to introduce the skillsneeded to perform effectively as supportcoaches and mentors in the workplace andfocuses on areas such as:• Reviewing your current competencies• Identifying development opportunities• Understanding the links between individual,team and organisational objectives• How to create an environment of trustand support• The performance review process• How to prevent conflict• Discussing the concept of managers aseffective leaders• Examining different leadership stylesWhat are the entry requirements?You’ll need to be of graduate calibre and/ordemonstrate your professional experienceover 3 years.Where could this take me?Completion of the award can be countedtowards the CMI Level 5 Certificate inCoaching & Mentoring in Management.When does it start?The course is delivered twice a year in springand autumn. Please contact the Corporateand Professional Development Unit at theBusiness School for specific dates.How do I apply?Please call 01707 285552 or 285584or email CPDU@herts.ac.uk6

CoachingOpen programmes for individualsChartered Management Institute (CMI)Certificate in Coaching & Mentoring (Level 5)Is this course for me?Yes, if you’re a manager, team leader oraspiring manager looking for a coachingqualification to enhance your career prospectand working performance.What will I be studying?You will complete three units on this course:• Introduction to Management Coachingand Mentoring• Management Coaching and Mentoring• Management MentoringIn addition to all of the skills gained at theaward level (days 1 & 2) candidates willalso understand the concept of coachingand mentoring as an HR tool and therelationship between coaching and mentoringand organisational objectives. You will beable to develop relationships to supportcoaching practice and be able to practicecoaching interventions to meet organisationalrequirements.Where do I study?The intensive course is delivered over threetwo-day weekend (Friday and Saturday) unitsat the University’s de Havilland Campus. Youwill also be required to spend additional timeon practical coaching skills.What will I get out of it?This course is designed to introduce the skillsneeded to perform effectively as supportcoaches and mentors in the workplace andfocuses on areas such as:• Reviewing your current competencies• Identifying development opportunities• Understanding the links between individual,team and organisational objectives• How to create an environment of trustand support• The performance review process• How to prevent conflict• Discussing the concept of managersas effective leaders• Examining different leadership stylesWhat are the entry requirements?You’ll need to be of graduate calibre and/ordemonstrate your professional experienceover 3 years.When does it start?The course is delivered twice a year in springand autumn. Please contact the Corporateand Professional Development Unit at theBusiness School for specific dates.How do I apply?Please call 01707 285552 or 285584or email CPDU@herts.ac.uk7

PurchasingOpen programmes for individualsChartered Institute of Purchasing and Supply (CIPS)Foundation Diploma (Level 4)Is this course for me?Yes, if you’re working in purchasing andsupply and would like a recognised,accredited professional qualificationto boost your career prospects.What will I be studying?The course is split into five units:• Effective Negotiation in Purchasingand Supply• Developing Contracts in Purchasingand Supply• Measuring Purchasing Performance• Managing Purchasing and SupplyRelationships• Purchasing ContextsWhere and when do I study?For flexibility, the course is taught at theweekends, and you will attend three Saturdayworkshops per unit at the University’s deHavilland Campus. You will also be requiredto spend additional time on independentstudy. This is dependent on the combinationof units selected by each individual delegate.However, between 45 and 55 guided learninghours is expected.What will I get out of it?As well as gaining the knowledge and skillsto progress your career, you can enjoy thebenefits of being a studying member of theChartered Institute of Purchasing and Supply(CIPS). As part of the world’s largest bodyrepresenting those working in the profession,you’ll have access to a wide range ofresources, events, careers advice, researchpublications and much more to supportyour working life.Where could this take me?You could work towards the top CIPSExecutive Level Diploma and full membershipof CIPS to enhance your career.What are the entry requirements?The diploma is suitable for delegates whohave at least two A-levels (or equivalent) or aLevel 3 CIPS qualification. Alternatively, youneed two years’ experience in a businessenvironment.When does it start?You can start the course in either Marchor September.How long is the course?9 to 15 months, part time.How do I apply?Please call 01707 285552 or 285584or email CIPS@herts.ac.uk8

PurchasingOpen programmes for individualsChartered Institute of Purchasing and Supply (CIPS)Advanced Diploma (Level 5)Is this course for me?Yes, if you’re working in purchasing andsupply and wish to progress from theFoundation Diploma to gain a higheraccredited professional qualification to boostyour procurement career.What will I be studying?The course is split into five units:• Improving Supply Chain Performance• Management in the Purchasing Function• Marketing for Purchasers• Operations Management in the SupplyChain• Risk Management and Supply ChainVulnerabilityWhere and when do I study?For flexibility, the course is taught at theweekends, and you will attend three Saturdayworkshops per unit at the University’s deHavilland Campus. You will also be requiredto spend additional time on independentstudy. This is dependent on the combinationof units selected by each individual delegate.However, between 45 and 55 guided learninghours is expected.What will I get out of it?As well as gaining the knowledge and skillsto progress your career, you can enjoy thebenefits of being a studying member of theChartered Institute of Purchasing and Supply(CIPS). As part of the world’s largest bodyrepresenting those working in the profession,you’ll have access to a wide range ofresources, events, careers advice, researchpublications and much more to support yourworking life.Where could this take me?You could work towards the top CIPSExecutive Level Diploma and full membershipof CIPS to enhance your career.What are the entry requirements?The diploma is suitable for delegates whohave at least two A-levels (or equivalent) ora Level 3/4 CIPS qualification. Alternatively,you need two years’ experience in a businessenvironment.When does it start?You can start the course in either Marchor September.How long is the course?9 to 15 months, part time.How do I apply?Please call 01707 285552 or 285584or email CIPS@herts.ac.uk9

MarketingOpen programmes for individualsChartered Institute of Marketing (CIM)Professional Certificate in MarketingIs this course for me?Yes, if you’re working in a marketing supportrole. This qualification will provide you witha practical insight into the principles andapplications of marketing.What will I be studying?There are four modules:• Marketing Essentials• Assessing the Marketing Environment• Marketing Information and Research• Stakeholder MarketingWhere and when do I study?For flexibility, the course is taught in aseries of evening classes, so you will attendten Wednesday workshops per unit at theUniversity’s de Havilland Campus. You willalso be required to spend additional timeon independent study. This is dependent onthe combination of units selected by eachindividual candidate. However, between 45and 55 guided learning hours is expected.What will I get out of it?You will explore the function andfundamentals of marketing in some depth– including how to write and execute amarketing plan. You will learn the differentways of understanding and communicatingwith customers and gain an understanding ofyour organisation’s marketing environment, itsmany constituent parts and how they work inunison. Finally you will learn to apply practicalknowledge including the collection andanalysis of data.What are the entry requirements?You’ll need a minimum of two A-levels or afoundation degree or hold a CIM introductorycertificate.When does it start?You can start the course in either Januaryor September.How long is the course?9 to 15 months, part time.Did you know?We offer the largest range ofProfessional and CorporateDevelopment Programmes inHertfordshire.How do I apply?Please call 01707 285552 or 285584or email CIM@herts.ac.ukOur CIM Professional Diploma has an85% average pass rate against thenational average of 65%.10

MarketingOpen programmes for individualsChartered Institute of Marketing (CIM)Professional Diploma in MarketingIs this course for me?Yes, if you’re a marketing manager and / orhave gained operational marketing knowledgeor experience and would like a professional,Chartered Institute of Marketing (CIM) awardto enhance your career prospects.What will I be studying?There are four modules:• The Marketing Planning Process• Delivering Customer Value ThroughMarketing• Managing Marketing• Project Management in MarketingWhere and when do I study?For flexibility, the course is taught at theweekends, so you will attend three Saturdayworkshops per unit at the University’s deHavilland Campus. You will also be requiredto spend additional time on independentstudy. This is dependent on the combinationof units selected by each individualcandidate. However, between 45 and 55guided learning hours is expected.What will I get out of it?This course is designed to develop you as amarketing manager and give you a detailedunderstanding of marketing planning. Italso gives a thorough assessment of thedynamic and complex nature of the marketingenvironment and the impact that has ondeveloping plans. Among other skills, it willhelp you develop and execute marketingactivities to meet organisational objectives.What are the entry requirements?You’ll need a business or marketingBachelor’s degree (or equivalent) with athird of the credits coming from marketing.Alternatively, you should have experience ofworking at marketing manager level and, ifrequired to do so, pass the entry test.When does it start?You can start the course in either Januaryor September.How long is the course?9 to 15 months, part time.How do I apply?Please call 01707 285552 or 285584or email CIM@herts.ac.uk11

MarketingOpen programmes for individualsCommunication, Advertising and Marketing (CAM)Diploma in Digital MarketingIs this course for me?Yes, if you are a current marketing professionalor are looking to get into the industry and wantto get up to date with the principles of digitalmarketing.What will I be studying?The course is split into three units:• Digital Marketing Essentials• Digital Marketing Planning• Marketing and Consumer BehaviourWhere do I study?For flexibility, the course is taught at theweekends, so you will attend three Saturdayor Sunday workshops per unit at theUniversity’s de Havilland Campus, plus anindividual one-to-one tutorial per unit. Youwill also be required to spend additional timeon independent study. This is dependent onthe combination of units selected by eachindividual candidate. However, between 45and 55 guided learning hours is expected.What will I get out of it?This dynamic, up-to-the-minute coursewill give you valuable knowledge of digitalmarketing, covering such areas as searchengine optimisation, pay-per-click advertising,email and viral marketing, social mediaand much more. On successful completionof the course, you’ll get an industryrecognisedqualification accredited by theCommunication, Advertising and MarketingFoundation (part of the Chartered Instituteof Marketing).What are the entry requirements?You will need a business or marketingBachelor’s degree (or equivalent) with a thirdof the credits coming from marketing, or havea professional qualification in marketing (egCIM Professional Certificate in Marketing, CIPRAdvanced Certificate in Public Relationsor similar). Alternatively, you should haveexperience of working at marketing managerlevel and, if required to do so, pass the entry test.Please note that if you have alreadycompleted the CIM Professional Diploma (seepage 13 for details), then you only need tocomplete the Digital Marketing Essentials andDigital Marketing Planning modules to receiveyour diploma.When does it start?The course starts in October.How long is the course?9 months.How do I apply?Please call 01707 285552 or 285584or email CIM@herts.ac.uk12

MarketingOpen programmes for individualsChartered Institute of Marketing (CIM)Chartered Postgraduate Diploma in MarketingIs this course for me?Yes, if you already have a significant level ofmarketing knowledge and / or experience.This Chartered Institute of Marketing (CIM)course focuses on the strategic aspects ofmarketing management, while the accreditedqualification is increasingly seen as abenchmark of competence at the highest level.What will I be studying?There are four modules:• Emerging Themes• Analysis and Decision• Marketing Leadership and Planning• Managing Corporate ReputationWhere and when do I study?For flexibility, the course is taught at theweekends, so you will attend three Saturdayworkshops per unit at the University’s deHavilland Campus. You will also be requiredto spend additional time on independentstudy. This is dependent on the combinationof units selected by each individual candidate.However, between 45 and 55 guided learninghours is expected.What will I get out of it?The aim of the course is to establish you as aprofessional practitioner capable of making asignificant contribution to your organisation.Overall, this qualification will enable you to:• make the transition into strategicmanagement• work more cross-functionally at a seniormanagement level• contribute to board decisions• demonstrate a high level of leadership andinfluenceWhat are the entry requirements?You will need to have successfully completedthe CIM Professional Diploma in Marketing(either the 2003 or 2009 syllabus) or theCIM Advanced Certificate in Marketing.Alternatively, you should have either abusiness or marketing Bachelor’s or Master’sdegree (or equivalent) with a minimum of halfthe credits coming from marketing.Also, you will need experience of working atsenior marketing management level and, ifrequired to do so, to pass the entry test.When does it start?The course has flexible start dates with unitsscheduled throughout the year.How long is the course?9 to 15 months, part time.How do I apply?Please call 01707 285552 or 285584or email CIM@herts.ac.uk13

MarketingOpen programmes for individualsCIM Postgraduate Diploma Stage 2: Leading MarketingChartered Marketer with fast-track to MSc Business andManagement StudiesIs this course for me?Stage 2: Leading Marketing is an innovativeapproach for the new CIM PostgraduateDiploma in Marketing. It enables experiencedMarketing practitioners to obtain CharteredMarketer status and top up to a fullMasters qualification from the University ofHertfordshire.What will I be studying?This stage is designed to enable studentsto design, implement and evaluate a livestrategic business project and to developtheir personal and professional skills,knowledge and behaviours. Students willbe expected to self-manage their learningand add value to their organisation and/orbusiness sector.Where and when do I study?Most study will be independent withstructured meetings with your tutor either inperson at the Business School, de Havillandcampus or via video conference.What will I get out of it?The key aims of Leading Marketing will:• Identify an emerging marketing themethat has a significant impact on yourorgansiation and/or business sector andproduce a strategic response, in the formof a business project, to the opportunitiespresented by and/or the threats posed bythe emerging theme and its impact• Implement and critically evaluate yourstrategic business project to assess areasof success and areas requiring furtherimprovement• Critically evaluate your role as a leader andmarketer. You will assess your role as theproject leader and measure your personaland professional progression throughoutthe project• Produce a structured report thatdemonstrates the activities aboveWhat are the entry requirements?You will need to have successfully completedCIM Postgraduate Professional Diplomaor have a CIM qualification with significantexperience.What assessment is required?Part 1 - Produce up to a 5000 word projectproposal. (Introduction 200 words,Literature Review (i) 3000 words,Literature Review (ii) 1000 words)Part 2 - Project Implementation andassessment 8000 words to includeproject plan 3000 words, businessproject 2000 words, projectevaluation 3000 words.Part 3 - Self review and CPD 3000 words.Part 4 - For the MSC top-up at UH, either2 additional work-based learningprojects 3-4000 words each, orattend 4 taught MSc Marketingmodules.When does it start?The course has flexible start dates.How long is the course?10-12 months, part time.How do I apply?Please call 01707 285552 or 28558414

SalesOpen programmes for individualsInstitute of Sales and Marketing Management (ISMM)Sales Management or Account Management Certificate orDiploma (Level 3)Is this course for me?Yes, if you are a practicing or aspiring sales ormarketing professional with some experiencein the field.What will I be studying?To achieve the certificate level you mustcomplete four mandatory units:• Understanding laws and ethics of selling• Preparing and delivering a salespresentation• Handling objections• Understanding influences on buyerbehaviourThe diploma comprises the four mandatoryunits above plus another four or five unitsselected from the list below to a credit valueof 20• Understanding customer segmentation andprofiling• Understanding sales and marketing inorganisations• Using market information for sales• Time and territory management for salespeople• Planning for professional development• Prospecting for new business• Sales pipeline managementcomplete three workbooks per unit. In eachworkbook you’ll complete two or three tutorassessedassignments, usually within twentyeightdays. You are encouraged to submitdrafts for feedback before the deadline andyou will need fifty per cent to successfullycomplete a unit. Remember, you only needto complete the units relevant to the awardyou want.What will I get out of it?You will gain the knowledge and skillsrequired for employment within a salesenvironment. This qualification providesopportunities for progression to furtherqualifications at the same or higher levels.What are the entry requirements?There are no formal entry requirements, butit helps if you have a background that enablesyou to benefit from the course and study atthis level, which aligns approximately withA-level.When does it start?We’re committed to flexible learning, designedto fit around your other commitments.Therefore there are no fixed start dates. All weask is that you complete your course withintwo years of registering.Where do I study?Working via distance learning with twotutorials per unit at the University, you’llHow do I apply?Please call 01707 285552 or 285584or email CPDU@herts.ac.uk15

SalesOpen programmes for individualsInstitute of Sales and Marketing Management (ISMM)Sales Management or Account Management Certificate orDiploma (Level 5)Is this course for me?Yes, if you are a practicing or aspiring salesor account manager with some experience inthe field.What will I be studying?To achieve the certificate level you mustcomplete four mandatory units:• Managing responsible selling• Understanding and developing customeraccounts• Understanding the integrated functions ofsales and marketing• Sales forecasts and target settingThe diploma comprises the four mandatoryunits above plus another four or five unitsselected from the list below to a credit valueof 20.• Leading a team• Motivation and compensation for salesteams• Coaching and mentoring• Designing planning and managing salesterritories• Analysing the financial potential andperformance of customer accounts• Relationship management for accountmanagers• Bid and tender management for accountmanagers• Developing a product portfolioWhere do I study?Working via distance learning with twotutorials per unit at the University, you’llcomplete three workbooks per unit. In eachworkbook you’ll complete two or three tutorassessedassignments, usually within twentyeightdays. You are encouraged to submitdrafts for feedback before the deadline andyou will need fifty per cent to successfullycomplete a unit. Remember, you only needto complete the units relevant to the awardyou want.What will I get out of it?You will gain the knowledge and skillsrequired for employment within a salesenvironment. This qualification providesopportunities for progression to furtherqualifications at the same or higher levels.What are the entry requirements?There are no formal entry requirements, but ithelps if you have a background that enablesyou to benefit from the course and study atthis level, which aligns approximately withdegree level.When does it start?We’re committed to flexible learning,designed to fit around your othercommitments. Therefore there are no fixedstart dates. All we ask is that you completeyour course within two years of registering.How do I apply?Please call 01707 285552 or 285584or email CPDU@herts.ac.uk16

SalesOpen programmes for individualsInstitute of Sales and Marketing Management (ISMM)Sales Management or Account Management Certificate orDiploma (Level 6)Is this course for me?Yes, if you are leading the sales functionwithin your organisation.What will I be studying?To achieve the certificate level you mustcomplete the Leading a Culture forResponsible Selling unit plus three optionalmodules from the following list• Leadership and management in sales• Planning and implementing sales andmarketing strategy• Salesforce organisation• Sales forecasting and budgeting• Developing strategic relationships withmajor customers• Managing sales-related change• Developing and using customer insightTo achieve the Diploma you must complete allof the above units.Where do I study?Working via distance learning with twotutorials per unit at the University, you’llcomplete three workbooks per unit. In eachworkbook you’ll complete two or three tutorassessedassignments, usually within twentyeightdays. You are encouraged to submitdrafts for feedback before the deadline andyou will need fifty per cent to successfullycomplete a unit. Remember, you only needto complete the units relevant to the awardyou want.What will I get out of it?You will gain the knowledge and skillsrequired for employment within a salesenvironment. This qualification providesopportunities for progression to furtherqualifications at the same or higher levels.What are the entry requirements?There are no formal entry requirements, but ithelps if you have a background that enablesyou to benefit from the course and studyat this level, which aligns approximately tohonours degree level.When does it start?We’re committed to flexible learning, designedto fit around your other commitments.Therefore there are no fixed start dates. All weask is that you complete your course withintwo years of registering.How do I apply?Please call 01707 285552 or 285584or email CPDU@herts.ac.uk17

AccountingOpen programmes for individualsChartered Institute of Management Accountants (CIMA)Operational level and ManagementAre these courses for me?Yes, if you are aiming to qualify as a CharteredManagement Accountant, are preparing forthe CIMA exams and would like help viaclassroom and revision courses.What will I be studying?This qualification consists of six papers, withthree at each level:Operational level:• Enterprise Operations• Financial Operations• Performance OperationsManagement level:• Enterprise Management• Financial Management• Performance ManagementWe advise you to concentrate on studyingjust two of the above papers per sitting, oryou can also choose to study for just one ata time. To give you a balance of content, werecommend you don’t select similar topicsas a combination, for example PerformanceOperations and Performance Management.In addition to these taught courses, we alsooffer revision courses to help boost yoursuccess rate.Where and when do I study?The taught courses run over six consecutiveSaturdays and, if you choose to study twopapers per sitting, you will study one subjectin the morning and another in the afternoon.The revision courses run over threeconsecutive Saturdays. You will alsobe required to spend additional time onindependent study. This is dependent onthe combination of units selected by eachindividual candidate. However, between 45and 55 guided learning hours is expected.Both the taught and revision courses takeplace at our de Havilland Campus.What will I get out of it?These courses are an ideal, flexible way toprepare for your CIMA qualification, as youlearn from CIMA-dedicated lecturers in astimulating environment.When does it start?Courses start in September and March.How do I apply?Please call 01707 285552 or 285584 oremail CIMA@herts.ac.uk. You can alsofind out more and complete a bookingform at go.herts.ac.uk/cima18

AccountingOpen programmes for individualsChartered Institute of Management Accountants (CIMA)StrategicIs this course for me?Yes, if you are aiming to qualify as aChartered Management Accountant, arepreparing for the CIMA exams and would likehelp via classroom and revision courses.What will I get out of it?These courses are an ideal, flexible way toprepare for your CIMA qualification, as youlearn from CIMA-dedicated lecturers in astimulating environment.What will I be studying?This qualification covers the following papers:• Enterprise Strategy• Performance Strategy• Financial StrategyWe also offer a revision course for eachpaper, for those who have already studied thepapers but are preparing to sit the exams.Where and when do I study?If you are attempting this level for the firsttime, we offer a nine-week course thatcovers all three papers above. There are sixconsecutive Saturday workshops for eachpaper, with one paper taught in the morningand another in the afternoon.What are the entry requirements?You will need to have successfully completedboth the CIMA Operational and Managementlevel papers (see page 20 for details).When does it start?Courses start in August and January.How do I apply?Please call 01707 285552 or 285584 oremail CIMA@herts.ac.uk. You can alsofind out more and complete a bookingform at go.herts.ac.uk/cimaThe revision courses are also taught overweekend sessions and are three consecutiveSaturdays or Sundays. All teaching takesplace at the University’s de HavillandCampus, and you will also be required tospend additional time on independent study.This is dependent on the combination ofunits selected by each individual candidate.However, between 45 and 55 guided learninghours is expected.19

AccountingOpen programmes for individualsChartered Institute of Management Accountants (CIMA)TOPCIMA with optional fast-track to MSc Business andManagement StudiesIs this course for me?Yes, if you are aiming to qualify as aChartered Management Accountant.TOPCIMA tests the ability of students tobring together a range of professional skills toproduce a coherent report covering the issuesfacing a fictional organisation.What will I be studying?During this course you will:• Research a new business sector• Specifically relate issues being faced by afictional organisation with their technicalknowledge• Demonstrate the skills that are demandedin each section of the marketing gridWhen does it start?Courses start in August and January.How do I apply?Please call 01707 285552 or 285584 oremail CIMA@herts.ac.uk. You can alsofind out more and complete a bookingform at go.herts.ac.uk/cimaFast-track to a University of HertfordshireMSc in Business and ManagementIf you have successfully completed your fullCIMA qualifications you are eligible to takethe University of Hertfordshire’s Masterstop-up route.We also offer a revision course for eachpaper, for those who have already studied thepapers but are preparing to sit the exams.Where and when do I study?We offer a six-week course held onconsecutive Saturdays for a full day from09:00 - 17:00. What will I get out of it?These courses are an ideal, flexible way toprepare for your CIMA qualification, as youlearn from CIMA-dedicated lecturers in astimulating environment.What are the entry requirements?You will need to have successfully completedboth the CIMA Operational and Managementlevel papers (see page 18 for details).You will identify a strategic theme withinyour organisation and produce a writtenproject. You will work with an assigned tutorthroughout to facilitate your independentstudy and reflection.When does it start?You can start this programme of study tosuit you and we recommend a period of 6-8months to complete.For further information, please call CPDUon 01707 285407 285552 or emailCIMA @herts.ac.uk20

Public RelationsOpen programmes for individualsChartered Institute of Public Relations (CIPR)Foundation Award (Level 3)Is this course for me?Yes, if you are considering a career in PR oralready working in a wider role with someresponsibility for dealing with public relationsfor your organisation.What will I be studying?You will examine the key terms, techniquesand theories of public relations and look atrelationships between PR and other businessfunctions such as marketing, advertising,promotions and publicity. You will gain abroad introduction to the specialist areas ofPR, ethical issues, the CIPR code of practiceand to in-house and consultancy workingpractices. Concepts such as corporate socialresponsibility (CSR), reputation managementand working with publics will also beconsidered.Where and when do I study?This course is taught on the University’s deHavilland Campus in three full-day Saturdayworkshops (between 09:00 – 17:00). Studentswill be required to sit an exam at the end ofthe course.What will I get out of it?This course will give you an overview of thefield of PR and enable you to differentiatebetween the concepts and practices ofPR and a number of other functions withinthe organisation. You will gain a workingknowledge of key PR terms and the CIPRcode of ethics and be able to demonstrate anunderstanding of when and how to write andplace a news release.What are the entry requirements?You will need to have five GCSEs (orequivalent) at grade C or above.When does it start?The course is offered twice each year inFebruary and September.How long is the course?Fifteen hours of lectures and workshops withapproximately fifteen hours of backgroundstudy and revision. Plus completion of a threehour exam.How do I apply?Please call 01707 285552 or 285584 oremail CIMA@herts.ac.uk. You can alsofind out more and complete a bookingform at go.herts.ac.uk/cima21

Plug into a realbusiness networkThe University of HertfordshireBusiness School’s Corporate andProfessional Development Unitis ready to help you, your peopleand your organisation.To find out more about any ofour services and facilities, call+44 (0)1707 285552 / 285584or email CPDU@herts.ac.ukSX6168/BP/03_2012go.herts.ac.uk/businessservices