The Yuengling Campaign: New Media Shines ... - Origlio Beverage

Samuel Smith Winter WelcomeThe Original Imported Winter AleBritish beers of somewhat higher alcoholcontent and richness have been enjoyed duringthe winter season for generations. When orangepeel and cinnamon are added, you have anauthentic wassail. Honey amber in color withgreat finesse andcomplexity, SamSmith’s WinterWelcome has a floralaroma and a deliciousmalt flavor with greatrichness and balance.This is an ale to beshared with friendswhen the chill in the airand frost on the treesmake a warm fire andgood conversation all themore inviting.Sierra Nevada Celebration AleSierra Nevada’s Celebration Ale is made in the timehonoredtradition of brewing special ale for the holidayseason. This bold American IPA is packed fullof flavor and complexity from a rich blend ofAmerican and English malts and a generousdose of hops. This beer has a solid maltbackbone with a slightly sweet, bready flavorand a hearty fullness. The creamysmoothness of the malts works as abrilliant springboard for the hugebouquet of flavors and aromas in thehops. Celebration Ale features the classicWest Coast-style hops: Cascade, Chinook,and Centennial. These hops, known fortheir spicy, piney, and citrusy qualitiesare used in Sierra Nevada’s own uniquedry-hopping process that produces thebig and beautiful aroma this beer hasbecome famous for.Allagash Grand CruThis deep golden colored winter seasonalis brewed in very limited quantities eachwinter. It is a full bodied brew withsuggestions of smoke and licorice in thetaste and aroma. This is a great one topair with desserts like bread puddingor carrot cake. A perfect beer for thecooler season.Winter KoninckGreat DivideHibernation AleWarm up your winterwith Colorado’s originalstrong ale. Since itsintroduction in 1995,Hibernation Ale hasbecome the mostsought after winterbeer in Colorado. It isrevered for its maltyrichness and complex hopprofile that can only be obtained by dryhopping.Hibernation Ale has a heartywarming character that is perfect rightout of the bottle or cellared for longerperiods of time. This is a lively treat thatreally beats the winter chill!A special beer, developed in honor of the brewing in thelate Middle Ages when the farmers could not work in thefields during the dark winter months. Therefore, theyhad time to devote themselves to brewing beer. WinterKoninck is a deep amber colored, top fermented beerwith a full-bodied flavor. The bottle is sealed with achampagne cork for a festive look to complimentthe season.HeadyTimes v.51 Origlio Beverage • www.origlio.com 7

Wild Goose Snow GooseWinter AleSnow Goose is a true “winter warmer” thathas become a Mid-Atlantic tradition. Itpours a clear, deep, rich mahogany colorwith a creamy off-white head. The aromasare warm, toasty malts and caramel withjust a hint of hops and a clean, dry finish.If you are serving glazed ham at yourholiday dinner, be sure to pair it withSnow Goose Winter Ale!Blue Moon Full MoonWinter AleTraditionally, winter is time for a hearty beer. The BlueMoon take on winter is a hand-crafted, Abbey singlestyleale that has a select mix of imported and domesticmalts. The Blue Moon twist is a bit of delicious Belgiandark sugar, giving the beera nice hint of sweetness.Full Moon Winter Ale isdeep copper in color withrich malty notes and atoffee finish; an ale withsubtle nut flavor enhancedwith spices that capturethe complexity, color andheartiness of a winterbeer. This one is excellentwith red meat and savorydishes.Lagunitas Brown Shugga’ AleOriginally an attempt to salvage a botched mash-in ofOlde GnarlyWine by adding a boatload of brown sugar tothe boil, Brown Shugga’ Ale quickly gained a followingall its own. That following may be filled withquestionable characters, but you gotta give it to’em..... they’re loyal! The feeding frenzy that ensuesupon the release of Brown Shugga’ each fall can best bedescribed as a blend of a Mardi Gras parade with a rockfight in the streets ofGaza. It is a beerthat defies stylisticguidelines, but leanstoward the style:irresponsible.Sly Fox Christmas Ale 2008This malty, full-bodied red ale is a seasonalbeer brewed with traditional mulling spicesand released annually on November 1.It is spiced with ginger, clove, all spice,cinnamon & nutmeg during filtration.Because the spices vary in intensity fromgrowth to growth, each vintage isslightly different from the last, with itsown distinctive charm. The spices aredesigned to enhance the brew, notoverpower it, and the careful attentionof the brewing crew insures a finishedproduct which is fresh and delightfullywarming in the glass. Sly Fox ChristmasAle is one of the brewery’s most popularpackaged products because it is adelightful pour for holiday gatheringsand embodies the good cheer and spiritof the season. Each vintage has a newlydesigned label and some fans stock awaythese “ collectible” bottles to allow the beer to mellowand mature for vertical tastings. Many purchase it by thecase because it is an ideal and always appreciated gift forthose surprise holiday visitors.Dogfish HeadChicory StoutThis is a dark beer made with atouch of roasted chicory, organicMexican coffee, St. John’s Wort,and licorice root. Brewed withwhole-leaf Cascade and Fuggleshops, the grains include pale,roasted & oatmeal. Thetaste is creamy, roasty,peppery, dry &chocolatey, making it a great beer to pair withgrilled chicken, BBQ, shellfish, sushi, smokedfish and yes ... chocolate!Dogfish Head FortA strong ale brewed with a ridiculous amountof pureed raspberries (over a ton of em!).This beer features label artwork by TaraMcPherson and is the world’s strongest fruitbeer, brewed with Oregon and Delawareraspberries and 18% ABV!8 Origlio Beverage • www.origlio.com HeadyTimes v.51

Sly Fox Black RaspberryReserveOne pound of red and black raspberriesare used for every gallon of Sly Fox BlackRaspberry Reserve that is brewed,resulting in a big beer (8.0% ABV). Thisunforgettable wheat ale is noted for its tartfinish and sugary sorbet aroma. BlackRaspberry Reserve is as beautiful in theglass as it is on the palate and a perennialfavorite for both festive evenings andspecial occasions--many of which, we aretold, are romantic.To make this seasonal treasure, freshberries are purchased from Decker Farmin Oregon, where they are pureed andfrozen to be shipped in a refrigerated truck. (Fun fact:farm owner Marvin Decker always haggles to be sent onemore bottle of Black Raspberry Reserve each year thanhe received the previous year as part of the purchaseprice.) The fruit’s arrival at Sly Fox’s Royersford brewerycomes when the first fermentation of the brew isfinishing. It is immediately added to the brew for asecond fermentation which creates the unique flavor thatmarks one of Sly Fox’s most anticipated annual releaseseach October.Dock Street Sexual ChocolateSexual Chocolate is a well endowedImperial Chocolate Stout. The dark maltflavor is enhanced with 100% cocoaBelgian chocolate. It pours jet black with avoluptuous creamy head while aromas ofdark chocolate seduce the nostrils and the velvetymouthfeel tempts the pallet to take another sip. Becareful or this beer will have its way with you.Heavy Seas Winter Storm Imperial ESBClipper City Brewing Company’s seasonal release, WinterStorm Imperial ESB, is brewed with copious helpings ofEnglish malts and US and English hops and is a ruddyhued “Imperial ESB” in style. Gold medal winner at the2008 World Beer Cup, Winter Storm Imperial ESB ispacked with full malty flavors dancing with powerful hoparomas and a lingering, firm hop bitterness. For havingsuch a big flavor profile, this is one smooth beer!Heavy Seas Below DecksOriginally created to celebrate Clipper City’s 10thAnniversary – extremely limited and “vintage” dated –this extravagantly malty barley wine will show well uponrelease but continue to evolve for years. Available inDecember while supplies last.Abita Christmas AleAs befits any Christmas present, each years’ offeringis a unique product crafted with special care.Generally, this beer is a dark ale, however, therecipe changes each year. This year’s brew is anut brown ale style with amoderately hopped bittertaste and aroma. Thespicy character isexcellent with traditionalholiday foods likegingerbread or spicednuts. Enjoy your holidayswith Abita Christmas Ale!HeadyTimes v.51 Origlio Beverage • www.origlio.com 9

Weyerbacher Winter AleWeyerbacher Winter Ale is a must for any malty beerlover. Brewed with deep-roasted chocolate malt, the tastepredominates with a warm, roasty flavor, balanced outwith a slightly dry finish. It’s smooth but not cloying,with a warming belt of alcohol. Weyerbacher Winter Aleis the perfect libation for a winter meal, with goodfriends or beside a warm fire. A balanced, hearty, brownale designed for satisfying that hungry thirst you get inthe cold, dreary months of winter.Harpoon Winter WarmerWhen you bring a glass of this dark copper ale to yourlips to take your first sip you will notice the aroma ofcinnamon. There is no aromatic hop added that mightoverpower the distinct spice scent. The medium body ofthis beer is formed from caramel and pale malts. Thesecreate enough body to support the spices without makingthe beer excessively rich. Bittering hops are added tocounter the sweetness of the malt and spice. The finishof the beer is a blend of cinnamon and nutmeg. Thecombination of these two spices results in a balanced,pumpkin-pie flavor with an overall smooth character.This winter seasonal is perfect with savory hors d’oerves,duck, apple and pumpkin pie; the perfect compliment toa holiday meal.Elysian BifrostWinter AleA bold, hoppy and smooth alenamed for the mythical bridgeconnecting the mortal world tothe heavens. Elysian Bifrost isbrewed with Pale malt andsmall amounts of Munich andCrystal malts. Bittered withMagnum and finished withAmarillo and Styrian Goldinghops.Ommegang Chocolate Indulgence StoutThis limited release comes with athick tan head of foam restingon top of the rich onyx-coloredliquid. The aroma immediatelyspeaks of dark chocolate anddark malts. The gentle herbalnose of Perle hopscompliments the darker notes,making the beer savory to thesenses. Intense Belgian darkchocolate flavors glide acrossthe tongue; starting sweet upfront but giving way to richcocoa flavors at the back.Through it all, a subtle fruitiness fromOmmegang’s special Belgian yeast gives the beer aspecial brightness.Shipyard Prelude Shipyard AleThis rich nutty full-bodied English-style ale ishand crafted by The Shipyard Brewing Companyonly once a year in honor of the season.Prelude Special Ale was originally introducedto celebrate the holiday season inKennebunkport. Prelude is the name of thetown’s annual holiday celebration.Customer demand turned Prelude intotheir seasonal winter brew.Prelude has a 6.7% alcohol volume,making this seasonal specialty theperfect winter warmer. With an invitingdeep amber hue and hoppy finish,Shipyard’s Prelude Holiday Ale is sureto make a believer out of even themost die-hard Ebenezer Scrooge.HeadyTimes v.51 Origlio Beverage • www.origlio.com 10

Portfolio PerfectedNow More Than Ever,Origlio Beverage “Deliversthe Taste of Excellence”We continue our series ofarticles devoted to all theexciting additions toOriglio’s portfolio. Wewon’t stop until everybrewery is covered, but ifyou require immediate,in-depth information,please log ontowww.origlio.comfor all you need to knowabout the great beers webring to the market.Elysian Brewing CompanyElysian Brewing Company wasfounded in 1996 by Joe Bisacca, DickCantwell, and Dave Buhler. It beganas a concept to establish a largebrewpub in the Seattle market, butwith a grander scale of wholesaledistribution than your averagebrewpub. The original location, inSeattle’s Capitol Hill, houses a 20-barrel brewing system and a fullservice restaurant and bar. In thepast, the site has hosted live music,large parties, benefits and beerfestivals. From 1997 to 2000 Elysianoperated a small, 4-barrel breweryand tavern at Sega Gameworks indowntown Seattle. The smallerlocation allowed the brewers toexperiment and craft unique specialtybeers in smaller batches. A year afterpulling out of Gameworks, in March2001, a new location was opened inthe Greenlake neighborhood. DubbedElysian-Tangletown, it is sited at theold home of the Honey Bear Bakery,a Seattle institution that closed itsdoors in 1999. The Greenlake sitehouses a 3-barrel brewing system, aswell as a full service restaurant andbar, allowing the brewers to onceagain craft those special brews. Sinceinception, Elysian has brewed over 60different beers, in large batches andsmall, including 6 always-flowingstandards, and 8 seasonal brews.

Grolsch BreweryMillerCoorsIn the seventeenth century, Holland’sGolden Age of influential Guilds, theprofessional brewer was highlyesteemed. A famous Dutch masterbrewer by the name of Peter Cuyper,from Grolle (present-day Groenlo), theNetherlands (a.k.a. Holland) was theson in law of the first recorded ownerof the famous Grolsch breweryfounded in 1615; Willem Neerfeldt.Groenlo translated means ‘green woodor forest’, hence Grolsch; ‘beer fromthe green forest’. In 1676Cuyper was appointed GuildMaster of all brewers inGrolle and introduced hisfellow brewers to the bestmethods and taught thesecrets of brewing goodbeer to the youngergenerations. Over theyears, beer from Grollegained something of areputation. It was PeterCuyper who wasresponsible forrefining the naturalmethod of beerbrewing, the samemethod used byGrolsch to thispresent day, almostfour centuries later.Olde English Malt LiquorOlde English 800, commonly referredto as “OE800”, is one of America’sleading malt liquor brands. It offerssmooth, rich taste with a slightlyfruity aroma that is a favorite amongmalt liquor drinkers. OE wears thecrown because it is the “King of MaltLiquors”.Olde English High Gravity 800 wasintroduced in 2001. It features thesame smooth taste of the original OE,with an 8 percent alcohol by volume.

PortfLatis Imports Russian River Star Brand ImportsPALM BreweryLatis Imports represents PALMBreweries in the United States. PALMBreweries is Belgium’s largestindependent brewery and the maker ofPALM Ale; Belgium’s top-selling ale.Located in Steenhuffel, Belgium, PALMBreweries has a long tradition ofproducing award-winning beers andales. In fact, PALM Ale is the product ofjust such a tradition, having been bornout of a challenge by the BelgianBrewing Guild to brew a Belgian Ale tocompete with the newly popularPilsners and Lagers. PALM Breweriesrepresents a unique dedication to the artand craft of beer-making, even within acountry as steeped in beer-makingtradition as Belgium. Today, PALM isthe only brewery in Belgium to still offerall four fermentation methods (bottomfermentation, top fermentation, mixedfermentation and spontaneousfermentation) within its portfolio.PALM Ale has long been one ofEurope’s top-selling specialty beersand when you taste it, we think youwill know why. Made with Englishhops, French Barley, and Belgianyeast, PALM represents the best ofEuropean beer-making traditions. It’sthe roasted Champagne Malt whichgives PALM its amber color, butwithout being heavy.PALM is a greatalternative totraditionalpilsners andlagers forthe beerdrinkerlookingforsomethinga littledifferent.Vinnie Cilurzo brewed Russian RiverBrewing Company’s first batch of beeron May 1, 1997, on the historicproperty of Korbel ChampagneCellars in Guerneville, California. In2002, Korbel decided to consolidatesome of its businesses and Vinnie andhis wife, Natalie, acquired the brandname and logo. A used 30-barrelsystem was installed in downtownSanta Rosa, California, just 12 milesfrom the brewery’s current location.The revived Russian River brewed itsfirst beers in 2004. All productsavailable in a very limited release.Hacker-Pschorr BreweryThe history of the Hacker-PschorrBrewery can be traced back as far as1417. It was founded in Munich,Germany, 99 years before theenactment of the RheinheitsgebotPurity Law of 1516. The Hacker-Pschorr brewing process hasremained virtually unchanged forover 580 years. Something this goodjust isn’t fooled with.

Birra MorettiThe Birra Moretti brewery is inUdine, in the Fruili region ofnorthern Italy. For five generations,the beers from the Moretti familycombined German, Czech andViennese brewing expertise withItalian craftsmanship to produce aunique beer of Old World heritage.Today the brewery is owned byHeineken.Paulaner BreweryThe Paulaner Brewery, founded bymonks in 1634, has played asignificant role in establishingMunich’s reputation as the “ BeerCenter of the World.” The monksbegan a still-standing tradition ofslow, handcrafted brewing using onlythe four basic ingredients of brewing:barley, hops, yeast and water.Paulaner Brauerei AG is one of theleading breweries in Bavaria and thename Paulaner is known around theworld. The brewery produces one ofthe world’s leading Oktoberfest beersand is renowned for introducing theworld’s first Hefe-Weizen and DoubleBock beers.olio Perfected

Legacy Nor’easter Ale Oatmeal StoutLike a winter storm, the robust Nor’easter Ale comes inbig and bold. With a hardy combination of roasted andchocolate flavors from the premium English maltsfollowed up with a super creamy body and semidryfinish from the oat flakes, the Nor’easter ale isa rich and complex oatmeal stout. Balancing outthe malty character is a blend of PacificNorthwest and imported English hops.Nor’easter Ale pairs up nicely with hearty foodsincluding barbecue and stew. Oysters are alsoideal along with stronger cheeses like sharpcheddar and blue. It’s even excellent withchocolate desserts like chocolate cake withwhipped cream topping!Avec Les Bons VoeuxLiterally meaning, “with bestwishes”. Dupont’s Christmasoffering is rich gold in color with afragrant aroma of lemon, hints ofpepper, banana and clove. It has adeep, malt richness that lingerson your tongue for what seemsthe entire holiday season.Samuel Adams WinterLager– Bold and Richwith a Touch ofHoliday SpicePort Brewing Santa’s LittleHelper Imperial StoutThe first thing one notices in aSamuel Adams Winter Lager isits color; the dark red amber ofwinter. Then comes themagical aroma whichpromises something specialon the tongue. The warmaroma of cinnamon andginger blends with the roastysweetness of the maltedbarley and hint of citrus fromthe orange peel. After thefirst sip, the promise isfulfilled. On the palate, SamAdams Winter Lager is richand full-bodied, robust andwarming. A wonderful way toenjoy the cold evenings thatcome with the season.Santa knows who’s been naughty or niceand this one is a seriously naughty butnice brew. Santa’s Little Helper is blackas coal that he knows to leave for thosewho haven’t behaved, but smooth andsweet like the good people who leavemilk and cookies. As with all stouts,there is an emphasis on roast andcoffee aromatics. Santa’s LittleHelper leans more towards darkcocoa and freshly brewed coffeethan sweet malt tones. This is anImperial stout worthy of Santa’stime. Not overly bitter or toosweet, it is just right for flyingaround the world in one night.Medium bodied with warmingnotes of malt and alcohol, thisseasonal release pairs perfectlywith leftover fruit cake andGrandma’s figgy pudding.HeadyTimes v.51 Origlio Beverage • www.origlio.com 11

Scaldis NoelAt 12.5% alcohol, Noel is a bit strongerthan Scaldis Belgian Ale. Scaldis Noel’sburnished, ruby-copper color prepares youwell for a spicy aroma with notes ofcaramel and marzipan. Thetaste is round, with hints oflicorice leading to a long,warming finish. Enjoy thiseither with a rich, specialdessert or simply by itself.Scaldis PrestigeThe Lost AbbeyGift of the Magi AleAn incredibly complex,balanced and satisfyingbeer, Scaldis Prestige istriple fermented inFrench oak for 6months. Deep caramel malt notes blendperfectly with the vanilla and tannin ofthe oak and are heightened andaccentuated by the 13% ABV. Only 3000bottles are allocated to the U.S. Best byitself, to be sipped slowly, with intimatecompanionship.This Christmas ale is brewed as a strongerBiere de Garde. Gift of the Magi is amedium-bodied beer with a nutty, honeylikearoma. The beer starts off with aninitial malt sweetness that fades into a firmbut subtle hop presence. The lageryeast and cold maturation ensures acrisp, smooth finish. As the beermatures, the Brettanomyces addedat bottling, become morepronounced and a drier beer willevolve. This brew is an idealmatch for a broad spectrum offoods. It was brewed to pair withseasonal specialty dishes as wellas many baked goods, chickenand fish. A wonderfulaccompaniment to yourholiday table.The Perfect Gift forthe Beer Lover inYour FamilyGift packs andvariety packs are notonly a fabulous giftto give the beer loverin your life, but theyare also a great wayto liven up a holiday party.With variety, there is alwayssomething for everyone!Ommegang Belgian SamplerBrewery Ommegang is known for its excellent Belgianstyle craft beers brewed in America. Specifically for theholidays, Ommegang offers an exquisite gift pack sure toplease the most discerningbeer drinker. This idealholiday pack includes one750 ml cork finished bottleeach of Hennepin,Ommegang ChocolateIndulgence and ThreePhilosophers as well as acustom gold-leaf signatureOmmegang glass. This is acollection not tobe missed!Chimay Sampler Pack withCollector GlassChimay has been brewing Chimay Trappist Beers inBelgium for 146 years and this year marks Chimay’s25th year in the United States. This Special SamplerPackage presents the complete line of Chimay TrappistBeers (Chimay Red, Chimay Tripel and Chimay Blue) witha special collector goblet... an ideal gift for the beerconnoisseur who wants to discover the taste of Chimay.Holidays & Chimay are the perfect pair but it’s never tooearly to give thegift of Chimay!12 Origlio Beverage • www.origlio.com HeadyTimes v.51

Blue MoonBrewingCompanyIntroduces theBrewmaster’sSamplerLeverage thesuccess of BlueMoon Belgian Whitethis winter with thenew Blue Moon Variety Pack! This excitingmixed pack includes Blue Moon BelgianWhite, Full Moon Winter Ale and a newaddition to the Blue Moon family – PaleMoon, a Belgian-style pale ale. TheBrewmaster’s Sampler is a great way tocapitalize on the season volume spike andconsumers willingness to trade up duringthe holidays.Duvel GoldenGiftboxA unique, stronggolden ale, Duvelis unlike any otherbeer in the world!The Duvel GoldenGiftbox is the perfectholiday gift complete with 4-11.2 oz bottles of the world renowned aleand one signature Duvel tulip glass. Wannaspoil someone this year?Samuel Adams Winter ClassicsWarm up with this variety pack of sixdistinctive robust beers including theflagship brand, Boston Lager; rich andhearty Winter Lager; smooth and deliciousHoliday Porter; the cappuccino of beers,Cream Stout; tart and sweet, CranberryLambic and a Christmas cookie of a beer;Old Fezziwig Ale.Winter Classicscontains a varietyof brews thatblend perfectlywith theseason.Samuel Smith Selection Box–A Hand- Picked Collection ofBenchmark English AlesAvailable now,for a limitedtime only, thefully redesigned,Samuel SmithCollection Box!Thistremendousmix packincludes threeclassic ales,each aninternational benchmark for the style;Oatmeal Stout, Nut Brown Ale and OldBrewery Pale Ale. The box also contains anauthentic Samuel Smith logo Imperial pintglass, two “Rose of Yorkshire” coasters anda Merchant Du Vin Classic Brewing Stylesbrochure. A gift that is sure to be wellreceived!Yuengling Variety PackBring theYuenglingfamily of beersto every holidaycelebration!Once again,Yuengling willbe releasingtheir popularvariety packthis year. TheYuengling Variety Pack boasts bold, brightcolors to catch the consumers’ eye. Thepackage creates attractive Thanksgivingand holiday displays and deliversincremental profits to retailers during thiskey selling season. It offers an assortmentof styles to satisfy the tastes of all yourcustomers. Hurry and place your orderstoday, this package is available for alimited time only!Saranac 12 Beers of Winter–You Can’t Find 12 BetterBeers Anywhere!The extremely popular, 12 Beers of Wintervariety pack from Saranac is back this yearwith three new and unique additions;Bohemian Pilsener (a medium bodiedpilsener crafted like the original beers ofCzechoslovakia) IndiaBrown Ale (a brownale with thebackbone to carrythe hoppiness youexpect in an Indiaale) and Vanilla Stout(a traditional blend ofcaramel andchocolate malts plusroasted barley).These three newflavors will join thealways popularSeason’s Best, Belgian Style Ale and ExtraSpecial Bitter. This exceptional variety packis sure to be a crowd pleaser!The Ultimate Trial Packs fromUnibroue BreweryThis variety pack is available in two distinctstyles. The first includes the lower alcoholbrews Blanche de Chambly (a white ale),Ephemere Apple (a white ale brewed withapple must), Chambly Noir (a black ale) andfeaturing Raftman (a whisky malt-style aleonly found in Quebec). The second is a goldmedal lineup of La Fin du Monde (a strong,triple-style golden ale), Maudite (a strongamber-red ale), Trios Pistoles (a strong darkale) and Don DeDieu (a triplewheat ale).HeadyTimes v.51 Origlio Beverage • www.origlio.com 13

Give the Gift of George Killian’s Irish Red This SeasonThe holiday season is the secondhighest volume period for GeorgeKillian’s, only after St. Patrick’s Day.A 4-pack collector’s set of GeorgeKillian’s glassware will be availablevia tear-off pads for a limited timeonly and the brand’s partnership withHickory Farms will help drive volumeand sales. Drinkers of George Killian’sdesire something more—a better, fullflavoredbeer. GeorgeKillian’s Irish Red is rich iningredients and heritage,making it a gift-worthy beer.Magners Irish Cider… A Time to Celebrate2008 BestAmerican BeersMen’s Journal has releasedtheir list of Best AmericanBeers for 2008 and what alist it is! From best overallbeers to wonderfulselections to look for whenyou are traveling, this istruly a list worth checking out! Here are some of thehomegrown classics they suggest…At Magners, they know the mostvaluable thing you can spend duringthe holiday season is time. The crispwinter evenings give way to cozynights, enjoyed in the company offriends and family. Magners IrishCider makes the perfectaccompaniment to your holidaycelebrations. Made from 17 differentblends of apples, Magners offers arefreshing alternative to beer. Thiscider is best served over ice and isdelicious paired with savory poultrydishes. Today, Magners is recognizedas the people’s favorite bottled ciderin Ireland, Scotland, and the UK andhas become the #1 selling hard ciderin the Northeast region of the US.With Magners, there’s always time tocelebrate the magic of the holidayseason.Stone IPAOmmegang WitElysian The Wise ESBAbita Restoration AleOskar Blues Dale’s Pale AleAllagash Hugh MaloneDogfish Head Palo Santo MarronLost Abbey Angel’s ShareSeason’s Greetings fromYuengling!Widely recognized as America’sOldest Brewery, Yuengling is underthe 5th generation of familyownership and is now the largestfamily-owned domestic brewer. Nocompany is more authentic orsteeped in holiday tradition thanthe Yuengling Brewery. This seasonis the perfect time to showcasetheir broad portfolio which includesLager, Light Lager, Black & Tan,and their original heritage brands –Dark Brewed Porter and LordChesterfield Ale. The latter twobeers have been brewed byYuengling since the brewery’sinception in 1829. Deck the hallswith string lights, stockings andcoordinating signage. From theYuengling family to yours…HappyHolidays!Arcadia Hop RocketHop Rocket was brewed tocommemorate Arcadia’s 11thAnniversary in 2007.As anImperial IPA,it brings aseriouscombination ofdrinkabilityand substanceas this beer tipsthe scale at 9%alcohol and the111 IBU’s arenicely balanced by a candy likesweetness, in part contributed byMichigan Beet Sugar. Its return in2008 is scheduled for November.14 Origlio Beverage • www.origlio.com HeadyTimes v.51

Chesterfield Draft Kick Off PartyOn September 18th, Yuengling andOriglio Beverage celebrated the kickoff of Yuengling Lord Chesterfield Aledraught at Moriarty’s on WalnutStreet in Philadelphia.Pictured From left to right John Santucci(Origlio Beverage), Rob Shimony (YuenglingCore Division Manager), Bridget Byrne(Origlio), Tim Donnelly (Origlio) and FrankAltadonna (Yuengling Metro Market Manager)Amstel Light ThanksgivingAmstel Light continues to providepremium programs that embody the“Spirit of Amsterdam”. ThisThanksgiving, the beer brewed in themost enlightened city in the worldgives shoppers everything they need tobreak away from the ordinary andexpected and create a new, progressive,free-spirited Thanksgiving of their own.Amstel Light makes it “Your Holiday,Your Twist.”Holiday Wishes from Heineken and Amstel LightWhen it comes to the holidays,nothing but the best will do.Heineken, Heineken Premium Lightand Amstel Light are the perfectrewards and a great way for theshoppers in your accounts to grant“Holiday Wishes”. Festive and eyecatching displays will showcase thesebest-in-class brands allowing yourstores to enjoy maximum registerrings all season long. The holidaytime period represents one of thehighest levels of consumer trade upand profit potential of the year!Heineken, HPL and Amstel Light arethe beers of the season. Theirpremium image makes them theperfect compliment to any festivitiesand a great way to break through theclutter during the busiest shoppingseason of the year.Sam Adams Thanksgiving –A Place at the TableThe Thanksgiving holiday has proved to be a huge occasion for SamAdams and Boston Lager has become a must have at the dinnertable. Flavorful and complex, this world champion Amber-style lager isbrewed with the finest two-row barley and most expensive, handselectedNobel hops. This American classic pairs perfectly with roastturkey.When you’re preparing your holiday meal this year,don’t forget the Sam Adams!HeadyTimes v.51 Origlio Beverage • www.origlio.com 15

Great Divide BreweryExpansionThe building that once served as adairy-processing plant is now home tothe Great Divide Brewing Company.Great Divide recently expanded theirbrewing facility in Denver, Colorado.Eight months and $1.2 million later,the new facility now has additionalrefrigerated storage and a new bottlingline that has increased their bottlingspeed by three times, producing 125bottles per minute. The new line isnow equipped with the technology forminimizing oxygen in the beer duringthe filling process, producing a betterflavor and extended shelf life for thebeer. An inkjet coder that will print thebottling date on every label has beenadded to the line to ensure the freshestbeer. Packaging has been advanced byeliminating most of the non-automatedeffort that was once needed.“This is a giant step forward for ourbrewery’s packaging system,” saysGreat Divide founder Brian Dunn.“It’s much better for the beer and ourcustomers.” While the brewery’sappearance has changed, so has thepackaging. Consumers will notice thenew artwork on all packaging andlabels which has “a classic, time-wornlook to them, with a bit of a beer-cityfeel.” Now, with the ability to producethree times the amount of beer youcan be sure to see more productsfrom Great Divide on the east coast.Canadian TasteIt’s Always in Seasonwith MolsonCanadian taste is always inseason with Molson Canadiantheperfect holiday gift! Molsonis providing a holiday-themedprogram to support displaysoff-premise and draft samplingon-premise. Crates ofCanadians, neck hanger gifttags and glassware etching willall be components in Molson’sholiday retail focus all of whichencompass the “honest brew”.Celebrate the Holidayswith VerdiGet the Golden Ticket from SaranacThis holidayseason, severalrandom cases ofthe Saranac 12Beers of Winterpackage will have“ GoldenTickets” placedinside. Theticket will be apass for a VIPtrip to the F.X. Matt Brewery with an“ Ultimate Brewery Tour”. The tripwill include accommodations for twoto spend a night in Utica with a tripto the brewery including a tour andmeal. The exclusive behind thescenes tour will be given by thebrewery owners,Nick and FredMatt. Consumerswill learn thesecrets to makingthe beer, seesome behind thescenes historyabout the breweryand enjoy anexclusive tastingof the Saranac products as well as ataste of Utica’s delicious culinarytreasures. The best news? It is aguarantee that there will be severalwinners in the Philadelphia area! Formore information on this excitingprogram, visit www.saranac.com!16 Origlio Beverage • www.origlio.com HeadyTimes v.51

Harpoon Brews GoodTidings for the HolidaysThe 5th Annual “Harpoon HelpsSpread Holiday Cheer” WillTake Place on December 6thOn Saturday, December 6th theHarpoon Brewery will hold the 5thannual Harpoon Helps SpreadHoliday Cheer event. Brewery staffwill lead approximately 500volunteers in decorating 33 homelessshelters and community organizationsthroughout New England and beyondwith holiday decorations and trees.The idea for Harpoon Helps SpreadHoliday Cheer originated in 2004when Harpoon decided to canceltheir annual Christmas Festival.Rather than discard all of the leftover garland, wreaths, lights and treesused to decorate the large event tent,the brewery opted to offer thedecorations to local homeless shelters.Harpoon staff members andvolunteers went out in groups to eachof the locations to decorate. In thefour years since this event began, thebrewery has tripled the number ofshelters decorated and quadrupledthe number of participatingvolunteers.Rich Doyle, Harpoon CEO and cofounder,will lead the team ofGoblet Up Guzzle it DownKick off your Thanksgiving holiday with an American lager or pilsner like SamAdams Boston Lager, Sly Fox Pikeland Pils, Heineken Light or Coors Light.While enjoying some hors d’oeuvres before the feast, raise the bar by adding somemore hops and having a Sierra Nevada Pale Ale or Harpoon IPA. If you’re havingsome assorted cheeses or shellfish, grab a Blue Moon or Paulaner Hefeweizen.Having the usual turkey, potatoes, stuffing, and gravy? Make it that much better bysipping on a nice brown ale such as New Castle Brown Ale, Harpoon Brown Aleor Abita Turbodog. A great Oktoberfest made by Paulaner or Sam Adams willcomplement your meal as well. While you’re at it, match up your mashed potatoeswith a Smithwicks or Guinness.Starting to feel a little full? Don’t stop now, there’s always room for dessert! Trythese pairings to put you over the edge. If you’re a fan of chocolate coveredcherries, have a Young’s Double Chocolate Stout with your cherry pie. Don’tforget about the pumpkin pie. Enjoy it with a nice malty bock beer like SpatenOptimator to complement the spices.Now that your belly is swollen, kick back, relax and help that food digest with abarley wine style ale such as Dogfish Head Raison D’Etre or Stone Old Guardianand then plan on taking a nice long nap.volunteers. “This can be an especiallydifficult time of year for the lessfortunate in our area,” says Doyle.“We hope that by adding someholiday decoration to the wonderfulagencies that serve our community,we will be making the holidays a littlebrighter for the people in ourcommunity that need it the most.”For the third year Harpoon alsoarranged a gift drive so that somethingcould be left under the trees at theshelters. The brewery anticipatesnearly $8,000 worth of gifts will bedonated by generous Harpoonemployees and customers who havedonated gift cards from stores such asTarget, Home Depot, and DunkinDonuts. The gift cards will be given tothe families and individuals at theshelters as holiday gifts.In 2007 alone Harpoon raised over$150,000 for New England charities,donated approximately 32,000 pintsfor charitable fundraisers and logged2,800 volunteer hours through nearly3 dozen volunteer events.HeadyTimes v.51 Origlio Beverage • www.origlio.com 17

Help Guinness Find the Best Pint in AmericaDuring the holiday season, beginningNovember 1st and ending December31st, Guinness is going to askcustomers to “Rate the Pint Serve.”This exciting program will enableconsumers to vote via text messagefor the bar that serves their favoritepint. As the consumer is rating thepint, Guinness will be tracking thedata and comparing it to other pintsin your area. Each time the consumervotes, they are entered to win a trip toCelebrate the Holidays withCorona and Corona LightIt’s that time of year again, timefor holiday parties and the spirit ofgiving. Why not maximize yourprofit potential by displayingCorona Extra and Corona Lightthis holiday season? Once again,Corona displays will be supportedby the award winning FelizNavidad advertising campaign. Somake sure you kick back, relaxand watch profits soar withCorona Extra and Corona Lightthis holiday season. Feliz Navidad!Dublin for two during Guinness’250th anniversary! The top accounts(accounts voted for the most) willreceive a plaque proudly announcingthat their account serves a “GreatPint” and a party to celebrate theGreatest Pints in America, where thelive drawing for the trip to Dublinwill be held. Guinness knows how tocelebrate the holidays in a big way!Ask your Origlio Beverage Sales Rephow you can participate.•DRINKIQDiageo Takes Responsible Drinking OnlineDiageo, is launching an innovative website designed to promote responsibledrinking worldwide. DRINKiQ.com is a global resource for all interested partiesto share programs and tools designed to fight alcohol misuse and helpindividuals make responsible choices about drinking — or not drinking. Diageohas a long history of promoting responsibility and DRINKiQ.com is the nextstep in that global effort.Through its innovative design, visitors to the site can provide information to poston DRINKiQ.com. The website also features unique tools such as videos ofexperts answering commonly asked questions about alcohol issues, informationon how to responsibly host events and parties, and other downloadableresources. It also provides macronutrient information about Diageo brandsthrough KnowYourDiageoDrink.com.DRINKiQ.com will soon offer content specific to more than twenty-eightcountries and will be available in more than fourteen languages. There are alsoplans to add Spanish language content to the US site. To view the site and learnmore about responsible drinking visit www.DRINKiQ.comRetail Edge:Upselling Makes the Season BrightDuring the months of November andDecember, the consumer is mostlikely to trade up to better beers.Either at home or on the town,consumers deserve the very best. Areyou prepared to guide them intomaking the best choices? Besides, ifyou can up-sell customers during theholidays, they might remain loyal tothat higher margin brand all yearlong. Here are a few simplesuggestions:n Never underestimate the power of atable tent and point of salematerials to influence a purchase.n Remind your customers that it’s thetime of year for eating and drinkinga bit more lavishly. It’s ok toindulge.n Don’t forget the food and beerangle.n A special beer makes a veryspecial gift.n Showcase lesser-known brands.People are always looking forsomething different.n An educated consumer is your bestcustomer. Knowledge about abrand or style helps sales.To quickly and easily accessinformation on our beers, beer stylesand pairing beer with food, log ontowww.origlio.com or ask you Origliorepresentative for assistance.18 Origlio Beverage • www.origlio.com HeadyTimes v.51

The Beer Guy: Let George Help Sell Your Beerby Lew BrysonAutopilots havebeen around for along time. Theearly ones did littlemore than thedrudgery of flying,keeping an aircraft straight and levelon long flights. The relief was soappreciated by pilots that they gavethe machine a name: George. Pilotstoday still call their much moreadvanced autopilots by the sameaffectionate name.You can’t always be right there whena customer is deciding what beer toget, or whether they’re going to get abeer at all. You’re with othercustomers, you’re cooking, you’re onthe phone; you may not even knowthe customer’s making a decision andcould use some guidance. Maybe yourstaff isn’t as well-trained as you’d likejust yet, maybe they’re busy. Whathappens with that customer?Ask George for some help. In thiscase, it’s not an autopilot, it’s aproduct description: a shelf-talker, abeverage menu, or suggested beerpairings on your main menu. Productdescriptions work all the time,whether you’re there or not. Theymay not be as effective as a welltrainedsalesperson or motivatedserver – George can’t land theplane…yet – but they’ll still get partof the job done for you. They’re muchbetter than nothing at all!If you’ve got a retail store – six-packor distributor – Origlio already hasyou covered. Ask your sales rep forneatly printed, attractive shelf talkers.They have the name of the beer, thebrewery, the percentage ABV, adescription of the beer, and a spot foryour price. You can hang them righton your shelves and start reaping thebenefits. (You’ll find these especiallyuseful right now, as the many holidaybeers start hitting the market.)Restaurants and bars need a differentkind of description, something tobring food to mind immediately. Ifyou’ve got a wine list, you’ve probablygot descriptions there, and if you’resavvy, you’ve got food suggestionsalongside. As we’ve pointed out,upselling beer can get you a similarmargin, so why just put a list of beersalongside the soft drinks? Give beerequal billing with wine, and see ifyour beer sales don’t reflect it.You can also pepper your menu withbeer pairing suggestions right besidethe entrees and appetizers. Write atempting description of a dish – thezestiness of veal piccata, the rich yettangy bite of your sauerbraten, thegrass-fed flavor of a porterhouse steak– and then mention how well a briskand spicy saison complements it, orhow naturally a bock beer goes withit, or how a hoppy pale ale whets thepalate anew with every sip. You’ve gotupselling written right into the part ofyour menu people read themost…and your service staff hasn’teven said a word yet.That doesn’t mean they can sit backand take it easy. The idea is to letthe product descriptions help withthe routine work so you and yourstaff can put your time into specialsuggestions. If you’ve got dinnerspecials, it’s a great idea to add abeer suggestion with them. Justbe aware that people may askwhy that beer, and the serverhas to be prepared. Trainingtakes time, but the payoffs aresubstantial.Even if you’re not serving upfood that benefits from specialbeer pairings, if you’ve just gotgood, solid pubfare likeburgers, wings, or pizza, youcan still get some good helpfrom George. Descriptions of yourdraft beers make it easier forcustomers to get the beer they reallywant, right then.Everyone’s got a computer these days.Write descriptions of the beers youhave on tap (or just lift them from theOriglio beer cards or their website,www.orgilio.com…they won’t mind!),store them in a file, and at thebeginning of each day, print off somedraft lists. You can do the same foryour bottle selection, and of course, itchanges less frequently. Add a sectionfor new arrivals and prestigious draftselections so your geekier customerscan go right there. It will all save timefor your bartenders, and give you agood rep as a place that cares aboutyour beer selection.Like an autopilot, setting up productdescriptions takes some preparation,some real work. Origlio can help youthere, and doing the work will makeyou more beer-savvy as well. It’s timewell-spent. Take this as anintroduction to your new salesman:George. He’s ready to work.The Maredsous card shown above is anexample of the shelf talkers and productdescriptions available from Origlio. Please askyour representative how you can get them foryour establishment.HeadyTimes v.51 Origlio Beverage • www.origlio.com 19

Stone Double Bastard AleStone Brewing’s Double Bastard Aleis the “ Big Brother” of its cultfavorite Arrogant Bastard Ale. Itfeatures a massive malt presence andintense bitter hop flavor and delivers ataste sensation designed for only theserious beer drinker. The front of thebottle reads “ Ye shall know the Bastard,and the Bastard shall set you free.” Theback label warns, “ This is one lacerativemuther of a beer.” Make no mistake... it isnot to be wasted on the weak or tentative.If you purchase this bottle in a fit of foolishabandon, you will surely regret the decision.Only the “Worthy” are invited, and then onlyat your own risk.Win Superbowl Tickets with Coors Light!With Coors Light being the officialsponsor of the NFL and Super BowlXLIII, the world class brewis providingconsumers witha sweepstakesthat offersthe chanceto winSuper Bowltickets!Consumers willreceive an accesscode from Coors Light andCoors Banquet 12-oz. and 16-oz. cansand 12-oz. bottles. Once consumersreceive an access code, theywill register online orvia text messagefor a chance towin SuperBowl tickets.Only CoorsLight canbring the powerof the Super Bowlto your customers!Mendocino Brewing Co.Celebrates 25 years2008 marks the 25th year of brewingfor the Mendocino BrewingCo. Pioneers in theAmerican CraftBrewing Renaissance,Mendocino has twostate of the artbreweries. The first islocated in California and thesecond in Saratoga Springs, NY wherethey brew there ales using traditional“old world” methods. Mendocinopresents a wide range of awardwinning, hand-crafted ales and lagers.Congratulations, Mendocino on 25 yearsof brewing excellence!Coors Light – TheRefreshing Part of theHolidaysDuring theholidays, gettogetherswithfriends andfamily are partof the holidayexperience.Theseoccasions aregreat chancesfor consumers to enjoy a Coors Lightor Coors Banquet, celebrate, andunwind. Toast the season with CoorsBanquet and Coors Light!3000 Meeting House RoadPhiladelphia, PA 19154PresortedFirst ClassU.S. PostagePAIDBensalem, PAPermit No. 118