STRATEGY - Ecb - England and Wales Cricket Board
STRATEGY - Ecb - England and Wales Cricket Board
STRATEGY - Ecb - England and Wales Cricket Board
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2012 NATIONAL CLUB <strong>STRATEGY</strong>NATIONAL CLUB <strong>STRATEGY</strong> 20120612 3 4Inconclusion:the futureshape ofclub cricketThe strategy sets out to:— Ensure that all ECB affiliated clubshave the opportunity to access ahigh-quality, consistent packageof support <strong>and</strong> services— Recognise that clubs are vitalas part of the social, economic<strong>and</strong> environmental fabric oftheir surrounding cities, towns<strong>and</strong> villages.36<strong>Cricket</strong> clubs are oftenat the very centre oflocal communities.Clubs are not onlyinvaluable placesfor people to playcompetitive cricket,but serve ascommunity hubsfor people to enjoytheir leisure time<strong>and</strong> congregate withfriends <strong>and</strong> family.Through implementingthis strategy, the ECBexpects these clubsto secure their ownsustainable future.<strong>Cricket</strong> Clubs<strong>Cricket</strong> clubs that are truly sustainableare likely to have:— Improved facilities on <strong>and</strong> off the field— Successfully recruited <strong>and</strong> retainedvolunteers <strong>and</strong> players— Increased <strong>and</strong> sustained playing, social<strong>and</strong> family membership numbers— Made best use of members’ skills,knowledge <strong>and</strong> attributes— Generated more income— Accessed greater resources fromwithin their local community— Adopted a “can do” philosophy— Adapted to current issues thataffect the club— Planned effectively to mitigatefuture risk.The current financial climate ischallenging, therefore, cricket clubcommittees must have a mixtureof people with key skills in order toproactively plan for the future. Thesevaluable individuals should communicateregularly with, <strong>and</strong> utilise the availableadvice <strong>and</strong> support from, the ECB,CCBS, Leagues, communities <strong>and</strong> otherimportant stakeholders.LeaguesIt is an ECB aim that all cricketleagues will embrace this strategy.They will be proactive in helpingcreate <strong>and</strong> promote actionplans formulated with theirrespective CCBs.County <strong>Cricket</strong><strong>Board</strong>sEach CCB, in consultation with theirlocal leagues, will be responsible forformulating their own plan. It willbe based on agreed outcomes,which will enable a successful deliveryof the strategy at a local level.Good communication <strong>and</strong> a solidagreement with the local leagues willbe an important factor in successfullydelivering these outcomes.ECBCaveatThe delivery across <strong>Engl<strong>and</strong></strong> <strong>and</strong> <strong>Wales</strong> of the action plans outlined in the strategy is reliant on available resources <strong>and</strong> capacity.All information presented in the strategy is correct as at May 2012. ECB 2012 ©The ECB will continue to offerdedicated support to all CCBsin order to help clubs fulfil theirpotential. The ECB will provideCCBs, clubs <strong>and</strong> leagues withinnovative solutions, resources<strong>and</strong> opportunities to respond tothe challenges they face. Regularface-to-face communication <strong>and</strong>the use of modern technologywill be important componentsin achieving success. the use ofmodern technology will beimportant components to embraceto enable success to be achieved.37