STRATEGY - Ecb - England and Wales Cricket Board

2012 NATIONAL CLUB STRATEGYNATIONAL CLUB STRATEGY 20120612 3 4Inconclusion:the futureshape ofclub cricketThe strategy sets out to:— Ensure that all ECB affiliated clubshave the opportunity to access ahigh-quality, consistent packageof support and services— Recognise that clubs are vitalas part of the social, economicand environmental fabric oftheir surrounding cities, townsand villages.36Cricket clubs are oftenat the very centre oflocal communities.Clubs are not onlyinvaluable placesfor people to playcompetitive cricket,but serve ascommunity hubsfor people to enjoytheir leisure timeand congregate withfriends and family.Through implementingthis strategy, the ECBexpects these clubsto secure their ownsustainable future.Cricket ClubsCricket clubs that are truly sustainableare likely to have:— Improved facilities on and off the field— Successfully recruited and retainedvolunteers and players— Increased and sustained playing, socialand family membership numbers— Made best use of members’ skills,knowledge and attributes— Generated more income— Accessed greater resources fromwithin their local community— Adopted a “can do” philosophy— Adapted to current issues thataffect the club— Planned effectively to mitigatefuture risk.The current financial climate ischallenging, therefore, cricket clubcommittees must have a mixtureof people with key skills in order toproactively plan for the future. Thesevaluable individuals should communicateregularly with, and utilise the availableadvice and support from, the ECB,CCBS, Leagues, communities and otherimportant stakeholders.LeaguesIt is an ECB aim that all cricketleagues will embrace this strategy.They will be proactive in helpingcreate and promote actionplans formulated with theirrespective CCBs.County CricketBoardsEach CCB, in consultation with theirlocal leagues, will be responsible forformulating their own plan. It willbe based on agreed outcomes,which will enable a successful deliveryof the strategy at a local level.Good communication and a solidagreement with the local leagues willbe an important factor in successfullydelivering these outcomes.ECBCaveatThe delivery across England and Wales of the action plans outlined in the strategy is reliant on available resources and capacity.All information presented in the strategy is correct as at May 2012. ECB 2012 ©The ECB will continue to offerdedicated support to all CCBsin order to help clubs fulfil theirpotential. The ECB will provideCCBs, clubs and leagues withinnovative solutions, resourcesand opportunities to respond tothe challenges they face. Regularface-to-face communication andthe use of modern technologywill be important componentsin achieving success. the use ofmodern technology will beimportant components to embraceto enable success to be achieved.37