STRATEGY - Ecb - England and Wales Cricket Board
STRATEGY - Ecb - England and Wales Cricket Board
STRATEGY - Ecb - England and Wales Cricket Board
- No tags were found...
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
2012 NATIONAL CLUB <strong>STRATEGY</strong>NATIONAL CLUB <strong>STRATEGY</strong> 20120320Using thestrategyto build asustainablefuturefor clubcricketcontinued...How clubs can use thestrategy to encouragesustainabilityIt is expected that cricket clubs,including non-playing members <strong>and</strong>spectators, will play their role indelivering the strategy by strivingto create a culture that embraceschange, advocates best practice <strong>and</strong>underst<strong>and</strong>s that people are the mostimportant asset of a cricket club.The ECB wants clubs to use thestrategy to solve problems thatare relevant to you. By utilising thisstrategy at your club, we believeyou will inspire your communityto “choose club cricket”.<strong>Cricket</strong> clubs that achievesustainability will have:— Improved facilities on <strong>and</strong> offthe field— Recruited, retained <strong>and</strong> rewardedvolunteers— Recruited <strong>and</strong> retained players— Increased playing, social <strong>and</strong> familymembership numbers— Made best use of their members’skills, knowledge <strong>and</strong> attributes— Generated more income— Accessed greater resources fromwithin their local community (e.g.people skills, time, advice, expertise,materials, products, funding)— Created a “can do” philosophy— Adapted to current issues thataffect the club— Planned effectively to mitigateany future risks.How County <strong>Cricket</strong><strong>Board</strong> chairmencan use the strategyto encouragesustainabilityIn order to maximise the effectivenessof the strategy <strong>and</strong> to help clubssecure their own future, we encourageCCB chairmen <strong>and</strong> CCB leadership to:— Make the strategy a regularagenda item— Request progress reports on thestrategy from CCB executives.How County <strong>Cricket</strong><strong>Board</strong> executivescan use the strategyto encouragesustainabilityGiven that the ECB now makesresources available to clubs based onspecific outcomes – such as involvingmore women in club cricket – CCBsare encouraged to agree prioritylists. As a result, the ECB stronglyrecommends that CCB executivesencourage non-executive CCB leadersto prioritise this strategy.The ECB underst<strong>and</strong>s that thepressures placed upon CCB executivesare considerable <strong>and</strong> that CCBleadership groups, clubs <strong>and</strong> otherstakeholders often dem<strong>and</strong> more timefrom you than you have available.We hope that the rewards of beingpart of this great game continue tomake it an experience you value.21