STRATEGY - Ecb - England and Wales Cricket Board

2012 NATIONAL CLUB STRATEGYNATIONAL CLUB STRATEGY 20120320Using thestrategyto build asustainablefuturefor clubcricketcontinued...How clubs can use thestrategy to encouragesustainabilityIt is expected that cricket clubs,including non-playing members andspectators, will play their role indelivering the strategy by strivingto create a culture that embraceschange, advocates best practice andunderstands that people are the mostimportant asset of a cricket club.The ECB wants clubs to use thestrategy to solve problems thatare relevant to you. By utilising thisstrategy at your club, we believeyou will inspire your communityto “choose club cricket”.Cricket clubs that achievesustainability will have:— Improved facilities on and offthe field— Recruited, retained and rewardedvolunteers— Recruited and retained players— Increased playing, social and familymembership numbers— Made best use of their members’skills, knowledge and attributes— Generated more income— Accessed greater resources fromwithin their local community (e.g.people skills, time, advice, expertise,materials, products, funding)— Created a “can do” philosophy— Adapted to current issues thataffect the club— Planned effectively to mitigateany future risks.How County CricketBoard chairmencan use the strategyto encouragesustainabilityIn order to maximise the effectivenessof the strategy and to help clubssecure their own future, we encourageCCB chairmen and CCB leadership to:— Make the strategy a regularagenda item— Request progress reports on thestrategy from CCB executives.How County CricketBoard executivescan use the strategyto encouragesustainabilityGiven that the ECB now makesresources available to clubs based onspecific outcomes – such as involvingmore women in club cricket – CCBsare encouraged to agree prioritylists. As a result, the ECB stronglyrecommends that CCB executivesencourage non-executive CCB leadersto prioritise this strategy.The ECB understands that thepressures placed upon CCB executivesare considerable and that CCBleadership groups, clubs and otherstakeholders often demand more timefrom you than you have available.We hope that the rewards of beingpart of this great game continue tomake it an experience you value.21