Customizing the Body (PDF file) - Print My Tattoo

Customizing the Body (PDF file) - Print My Tattoo Customizing the Body (PDF file) - Print My Tattoo

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Figure 3. The Tattoo as Social Symbol: Acquisitional Process and Self-Diifi.ntttonaUIdentity Consequences decisional antecedents----.... 1. contact w/tattooed other (as model or source of overt pressure) 2. contact with/exposure to tattoo setting (exotic place/culture) 3. media contact (learn "meaning" of tattoo and nature of.tattooees) • tattoo meaning A. Mflliative 1. masculinity 2. connection to significant other (e.g.. vow) 3. symbolization of group connection 4. symbolization of shared InteresUactivity B. Isolative/lndividuating 1. display of unconventionality 2. personal decoration! beauty accessory locate tattoo site 1. social/personal contact 2. media information. advertisements. Yellow Pages 3. encountering physical site / acqUire tattoo 1. pleasure of place (exotic contact. new experience) 2. ritual (social display of courage, self-assertion, control, etc.) 3. alter self-definition (self as more beautiful, courageous, unique, connected, belonging, etc.) , revelation / sociaUpersonal response A. Positive Response (admiration, praise, etc.) 1. reinforce connection to positive responder andk>r symbolized other (eg.. vow) 2. reinforce positive self definition 3. increase likelihood of acqUiring additional tattoos 4. Increase Ukel1hood of further tattoo display/disclosure avoidance \ , ,,,,,',B. Increase likelihood reestablish positive self defini­ of negative response tion (disavowal of responsibility/ intent-e.g.. drunkenness. " Negative Response (disgust. avoidexcessive peer pressure " " ance. etc.) " '1. negatively define source of "'" negative response passing .......- _ _ _ _ _ _ 2. negatively define self - - - - - 3. avoid future disclosure (secrecy. regain non-deviant self..... selectivity) -----4. obUteration (self or surgical regain positive sense of choice. removal) appearance (decrease cognitive.....-----5. cover or rework tattoo (if regret dissonance) due to technical dissatisfaction)

60 Becoming and Being a Tattooed Person membership in subcultures (for example. outlaw motorcyclists. youth gangs) centered around socially disvalued or law-violating interests and activities. 10 The stigmatized social definition of tattooing and the negative response tattooees commonly experience when "normals" are aware of their stigma may also precipitate identification with a subculture In which the tattoo Is of primary significance. Within the Informal "tattoo community" consisting of those tattooees who positively define their unconventional mark. the tattoo acts as a source of "mutual openness" (Goffman. 1963b: 131-139). prOViding opportunities for spontaneous appreciative interaction with others who are also tattooed (Pfuhl. 1986: 168-188; Goffman. 1963a: 23-25).11 As is commonly the case with subcultural groups bound together by the problems associated with possession of a physical stigma. the tattoo world has developed an organized core. Moreor-less formal groups such as the National Tattoo Association hold regular meetings and prOVide practioners with technical Information. legal assistance. access to the latest equipment and supplies. and other essential occupational resources. Serious tattoo "enthusiasts" and collectors are also active in this organized world. Tattoo conventions provide them with an opportunity to display their work. enlarge their collections. and associate with other tattooees In situations In which they are normal. Understandably. a major focus of organizational activity Is the public redefinition of tattooing as a legitimate form of artistic production. Contemporary commercial culture prOVides a variety of products (t-shirts. bumper stickers. buttons. and so forth) by which people may announce their perspectives. personal Interests. and social attachments. Clothing. jewelry. hair style. and other aspects of personal decoration are used to demonstrate aesthetic taste. These modes of self-symbolization are. however. relatively safe and transitory expressions. For some. these conventional mechanisms are inadequate. Typically impelled by personal association with others who have chosen a more drastic and symbolically powerful approach. tattooees purchase what is. as yet. a "tarnished" cultural product (Shover. 1975). In so doing. tattooed people voluntarily shape their social identities and enhance their definitions of

Figure 3. The <strong>Tattoo</strong> as Social Symbol: Acquisitional Process and<br />

Self-Diifi.ntttonaUIdentity Consequences<br />

decisional antecedents----....<br />

1. contact w/tattooed o<strong>the</strong>r (as<br />

model or source of overt<br />

pressure)<br />

2. contact with/exposure to tattoo<br />

setting (exotic place/culture)<br />

3. media contact (learn<br />

"meaning" of tattoo and<br />

nature of.tattooees)<br />

•<br />

tattoo meaning<br />

A. Mflliative<br />

1. masculinity<br />

2. connection to significant<br />

o<strong>the</strong>r (e.g.. vow)<br />

3. symbolization of group<br />

connection<br />

4. symbolization of shared<br />

InteresUactivity<br />

B. Isolative/lndividuating<br />

1. display of<br />

unconventionality<br />

2. personal decoration!<br />

beauty accessory<br />

locate tattoo site<br />

1. social/personal contact<br />

2. media information. advertisements.<br />

Yellow Pages<br />

3. encountering physical site<br />

/<br />

acqUire tattoo<br />

1. pleasure of place (exotic contact.<br />

new experience)<br />

2. ritual (social display of courage,<br />

self-assertion, control, etc.)<br />

3. alter self-definition (self as more<br />

beautiful, courageous, unique,<br />

connected, belonging, etc.)<br />

,<br />

revelation<br />

/<br />

sociaUpersonal response<br />

A. Positive Response (admiration,<br />

praise, etc.)<br />

1. reinforce connection to positive<br />

responder andk>r symbolized<br />

o<strong>the</strong>r (eg.. vow)<br />

2. reinforce positive self definition<br />

3. increase likelihood of acqUiring<br />

additional tattoos<br />

4. Increase Ukel1hood of fur<strong>the</strong>r<br />

tattoo display/disclosure<br />

avoidance<br />

\ , ,,,,,',B. Increase likelihood<br />

reestablish positive self defini­<br />

of negative response<br />

tion (disavowal of responsibility/<br />

intent-e.g.. drunkenness.<br />

"<br />

Negative Response (disgust. avoidexcessive<br />

peer pressure<br />

" " ance. etc.)<br />

" '1. negatively define source of<br />

"'" negative response<br />

passing .......- _ _ _ _ _ _ 2. negatively define self<br />

- - - - - 3. avoid future disclosure (secrecy.<br />

regain non-deviant self..... selectivity)<br />

-----4. obUteration (self or surgical<br />

regain positive sense of choice. removal)<br />

appearance (decrease cognitive.....-----5. cover or rework tattoo (if regret<br />

dissonance) due to technical dissatisfaction)

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