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Customizing the Body (PDF file) - Print My Tattoo

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83 The <strong>Tattoo</strong>ist<br />

THE TATTOOIST'S CAREER GOALS<br />

Most tattooists are involved in a relatively simple, independently<br />

organized work activity within a nonbureaucratized and noncentralized<br />

occupational world. As a consequence, <strong>the</strong>ir career goals<br />

are ra<strong>the</strong>r narrowly conceived and few see <strong>the</strong>mselves as being on<br />

a career path in which indicators of advancement are clearly demarcated.<br />

When asked to project <strong>the</strong> future of <strong>the</strong>ir careers <strong>the</strong><br />

tattooists most commonly said that <strong>the</strong>ir primary goal was to gain<br />

more technical and artistic skill or to develop a unique personal<br />

style. Given <strong>the</strong> mediocre quality of most traditional tattooing,<br />

both street and fine art tattooists saw <strong>the</strong> prospect of doing better-than-average<br />

work to be a limited and reasonably attainable<br />

career goal. When asked what he would most like to change about<br />

his job, a street tattooist replied:<br />

I don't think I would change anything about <strong>the</strong> way I'm<br />

tattooing now. I just want to get to be a competent tattooist<br />

where I can put out a nice tattoo and make a comfortable<br />

living. I don't have any overwhelming desire to own a large<br />

home or a fleet of Cadillacs or anything like that. I just want to<br />

make a decent living and do better-than-average work. I know I<br />

will never be an [well-known fine art tattooist) but, at <strong>the</strong> same<br />

time, I'm already better after a few years of work than many<br />

people are after twenty or thirty. They had a whole career of<br />

tattooing and <strong>the</strong>y never were any good. But <strong>the</strong>y made a living<br />

and people bought <strong>the</strong>ir product.<br />

Gaining visibility and status within <strong>the</strong> tattoo subculture is ano<strong>the</strong>r<br />

goal pursued by tattooists. As in o<strong>the</strong>r arUcraft worlds, one's<br />

reputation is based primarily on <strong>the</strong> evaluation of o<strong>the</strong>r practitioners<br />

(Becker, 1982: 351-371). Information about <strong>the</strong> quality of<br />

one's work is passed by word-of-mouth as tattooists travel from<br />

shop to shop and discuss business. One may also acquire a reputation<br />

through <strong>the</strong> display of photographs of his or her work in<br />

<strong>the</strong> major tattoo publications. The tattooing world tends to be<br />

fragmented into various factions centering around equipment<br />

suppliers and a few influential artists. Suppliers and key artists<br />

are primarily responsible for producing tattoo magazines or newsletters<br />

and interviewees consistently expressed dissatisfaction

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