Customizing the Body (PDF file) - Print My Tattoo

Customizing the Body (PDF file) - Print My Tattoo Customizing the Body (PDF file) - Print My Tattoo

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30.11.2012 Views

81 The Tattooist does it hurtT "Come on, tell me the truth. Does it really hurtT So I tell them it does. I'm not going to bullshit people. I tell them it hurts. How much does it hurt? Well, how much do you hurt? I say, "You tell me what pain feels like." My personal feeling is that some places it hurts worse than others but it is mostly an irritating kind of feeling, a burning kind of a sensation. It burns. How much does it burn? I don't know. How do you feel burning? It's back to the same thing again, a little circle. So I tell them, "Look, here's the situation. If you want the tattoo I'm going to give you my honest opinion. It doesn't hurt that much that you wouldn't be able to take it. It hurts and some places will probably push you to the test. Youl1 have to deal with it. But if you really want it then youl1 do it." I say, "If you have any second thoughts then don't even come in. Don't even bother to try it." Tattooists, who see themselves as being motivated by more than commercial interest and feel some responsibility to both tattooing and the client. maintain that education is a central facet of their interaction with the customer. They reflect what Griff (1970: 156) describes as the "compromise role" in his discussion of commercial artists. Those who assume the compromise role believe that they are instruments of the clients; however, they conceive of themselves as active, rather than passive agents. In carrying out this conception of themselves, they translate the demands of the client but at the same time attempt to persuade him to accept innovations, specifically the interjection of fine-arts symbols into their illustrations. Thus, many feel that they are involved in a crusade for better art. They believe that by raising the standards of their clients' art, they are at the same time raising the level of taste of the public. A tattooist who predominantly did custom work stressed the importance of this educational, status-enhancing, client-oriented approach to in-shop interaction. If the decision to get a tattoo is made on an intelligent or intellectual level by the public . . . if the public is uninformed

82 The Tattooist or misinformed and then you just give them whatever they say they want and they are not enlightened enough to make the right decision. you are part of the problem and not part of the solution. What I mean is ... Dad came home from World War II with some garish anchor and some eagle that today looks like some ball of shit-you have to have someone point out all the elements before you can even recognize what it is. Cousin Charlie came back from the Korean war with something very similar-maybe a rose with a dagger. Your brother Henry came back from Vietnam with a skull with a dagger going through it with "death before dishonor" or some other garish shit. If this is all you have ever seen then you have the tendency to think that this is all that is available. Now if the tattooist-I don't use the words "tattoo artist"-does not inform the public that things have changed. that there is a renaissance. he is a part of the problem. My job is to tattoo people but it is also to inform them, to give them choices. to help them make an intelligent decision. As long as there are people scratching, doing low quality work, that don't have a regard for the public. tattooing will always remain somewhat underground. Your mother would never ever think of getting a tattoo, But if it were socially acceptable. if it were part and parcel with the local beauty salon. if Nancy Reagan could go public and sport a tattoo-or Princess Di-then your mother might consider it. While presentations such as this are indeed noble. the social skills developed by the tattooist have. for the most part, an eminently practical function. As emphasized in the following chapter, the tattooist's major goal is to control the interaction within the shop in order to ease his or her worklife and increase the profitability of the commercial operation. Studies of other types of service interactions clearly indicate that client satisfaction is based primarily on the experienced quality of the relationship with the service deliverer (see. for example, Ben-Sira, 1976; Greenley and Schoenherr. 1981; Zeithaml. 1984). Since the vast majority of tattoo customers are drawn by word-of-mouth recommendations from personal associates (cf. Schroder, 1973: 207-210), the satisfied client is the source of new business as well as a potential returnee should he or she desire additional work. 10

81 The <strong>Tattoo</strong>ist<br />

does it hurtT "Come on, tell me <strong>the</strong> truth. Does it really<br />

hurtT So I tell <strong>the</strong>m it does. I'm not going to bullshit people. I<br />

tell <strong>the</strong>m it hurts. How much does it hurt? Well, how much do<br />

you hurt? I say, "You tell me what pain feels like." <strong>My</strong> personal<br />

feeling is that some places it hurts worse than o<strong>the</strong>rs but it is<br />

mostly an irritating kind of feeling, a burning kind of a<br />

sensation. It burns. How much does it burn? I don't know.<br />

How do you feel burning? It's back to <strong>the</strong> same thing again, a<br />

little circle. So I tell <strong>the</strong>m, "Look, here's <strong>the</strong> situation. If you<br />

want <strong>the</strong> tattoo I'm going to give you my honest opinion. It<br />

doesn't hurt that much that you wouldn't be able to take it. It<br />

hurts and some places will probably push you to <strong>the</strong> test. Youl1<br />

have to deal with it. But if you really want it <strong>the</strong>n youl1 do it." I<br />

say, "If you have any second thoughts <strong>the</strong>n don't even come in.<br />

Don't even bo<strong>the</strong>r to try it."<br />

<strong>Tattoo</strong>ists, who see <strong>the</strong>mselves as being motivated by more than<br />

commercial interest and feel some responsibility to both tattooing<br />

and <strong>the</strong> client. maintain that education is a central facet of <strong>the</strong>ir<br />

interaction with <strong>the</strong> customer. They reflect what Griff (1970: 156)<br />

describes as <strong>the</strong> "compromise role" in his discussion of commercial<br />

artists.<br />

Those who assume <strong>the</strong> compromise role believe that <strong>the</strong>y are<br />

instruments of <strong>the</strong> clients; however, <strong>the</strong>y conceive of<br />

<strong>the</strong>mselves as active, ra<strong>the</strong>r than passive agents. In carrying<br />

out this conception of <strong>the</strong>mselves, <strong>the</strong>y translate <strong>the</strong> demands<br />

of <strong>the</strong> client but at <strong>the</strong> same time attempt to persuade him to<br />

accept innovations, specifically <strong>the</strong> interjection of fine-arts<br />

symbols into <strong>the</strong>ir illustrations. Thus, many feel that <strong>the</strong>y are<br />

involved in a crusade for better art. They believe that by raising<br />

<strong>the</strong> standards of <strong>the</strong>ir clients' art, <strong>the</strong>y are at <strong>the</strong> same time<br />

raising <strong>the</strong> level of taste of <strong>the</strong> public.<br />

A tattooist who predominantly did custom work stressed <strong>the</strong> importance<br />

of this educational, status-enhancing, client-oriented<br />

approach to in-shop interaction.<br />

If <strong>the</strong> decision to get a tattoo is made on an intelligent or<br />

intellectual level by <strong>the</strong> public . . . if <strong>the</strong> public is uninformed

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