The Innovation District - 22@ Barcelona
The Innovation District - 22@ Barcelona
The Innovation District - 22@ Barcelona
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<strong>22@</strong><strong>Barcelona</strong>, the innovation district
Index01234567Framework<strong>22@</strong><strong>Barcelona</strong>: Where<strong>22@</strong><strong>Barcelona</strong>: History<strong>22@</strong><strong>Barcelona</strong>: <strong>The</strong> <strong>Innovation</strong> <strong>District</strong><strong>22@</strong><strong>Barcelona</strong>: Urbanism<strong>22@</strong><strong>Barcelona</strong>: Economics<strong>22@</strong><strong>Barcelona</strong>: SocialQ&A
0Framework
TRIPLE HELIX. Local & Global <strong>Innovation</strong> SystemGovernmentUniversityIndustrySource: Henry Etzkowitz & Loet Leydesdorff, 2000.
I+IGlobalInternationalNationalRegionalLocalScience Technology Industry Market<strong>Innovation</strong>Source: Francesc Solé Parellada, Josep Piqué & Joan Bellavista. 2007.
Born Global CompaniesUniversityIndustryGovernment Source: Henry Etzkowitz, Francesc Solé Parellada & Josep Piqué. 2007.
T-EconomySource: Tom Cannon. 2007
1<strong>22@</strong><strong>Barcelona</strong>: Where
Among the main European capitals
<strong>Barcelona</strong>’s Metropolitan Area
<strong>The</strong> <strong>Barcelona</strong>’s eastern transformationSagrera AVEForum 2004<strong>22@</strong><strong>Barcelona</strong>
2<strong>22@</strong><strong>Barcelona</strong>: History
<strong>22@</strong><strong>Barcelona</strong>, included in the Ensanche’s plan (1859)
1986 - 1992: the opening of the waterfront
1996 - 1999: the opening of Diagonal AvenueFebruary 1996February 1999
1860 - 1960: the “Catalan Manchester”
1960 - 1990: obsolescence and degradation
1998: the debate about the future of the industrial areasAn urban renovation strategy. A new model of making city<strong>The</strong> answer to a necessity: the Knowledge Economy
3459 PlanCLUSTERS &BUSINESS DEVELOPMENTINFRASTRUCTURESTALENTSOCECOINTERNATIONALURBURBANBCN<strong>22@</strong>MEDIAICTBIOENEDISCATINTDISTRICT<strong>22@</strong>INNOVATIONPROMOTIONDEMAND
Value chainTalent Attraction Retention Development CreationCompany Promotion Location Monitoring Growth<strong>Innovation</strong> Science Technology Company MarketUrbanism Planning Management Infrastruct. Construction
Conceptual modelPhase 3Phase 2Phase 1PhysicalEnvironmentTown PlanningBuildingInfrastructureCorporateEnvironmentProjectsPersonalEnvironmentRelationship space
<strong>The</strong> <strong>22@</strong> Plan, a new model of compact city@ activitiesGreen spacesAvanced infrastructuresIndustrial heritage7@ facilitiesSubsidized housingNew mobility modelRevitalization publicspaces
4<strong>22@</strong> <strong>Barcelona</strong>: Urbanism
<strong>The</strong> scale of <strong>22@</strong><strong>Barcelona</strong><strong>The</strong> scale of the project:TerritoryNew gross floor space• Productive Activities• Housing, facilities and services198,26 Ha (115 city blocks)4.000.000 m²3.200.000m 2800.000 m 2Increase in green spacesIncrease in facilitiesInvestment in infrastructures114.000 m²145.000 m²180 million €Update execution 1 T 2010:Urban Plan and new economic ceiling• Rearrangement of 70% of the territory (2.830.596 m²)• 117 approved plans (78 of private initiative)• 1.502 firms and institutions recently establishedInfrastructures Plan and investment• 42% of reurbanization works finished or in process• Investment until December 2009: 112 million euros
<strong>The</strong> urban planning process (2001-2008)20002001 …… 2003 …… 2004 …… 2004/06…… 2004 …… 2008 …Industrial land,little used or incompletedisuse, 100%privatelyowned, and partyet to beurbanisedUrban PlanningUrbanManagementInfrastructuresConstructionCorporateProjects,clustersCompact city,with publiclyowned land,fully urbanisedand offeringexcellentinfrastructure,providing manymore jobs in thefield ofknowledgeintensiveactivities
Urban planning. DensityIncrease density:Build ability: m² of ceiling/m² of land32’7 -2’2 -2-0INDUSTRIALACTIVITIESSUBSIDIZED HOUSING@ ACTIVITIESURBANPRODUCTIVEACTIVITIESCODE CLAVE 22a CODE CLAVE <strong>22@</strong>Balance public and private benefits:PRIVATE BENEFITS PUBLIC BENEFITS• More productive uses:22a <strong>22@</strong>• Higher density:2 2,2 / 2,7• Leadind edgeinfrastructures• Free cession of land:• 10% for 7@ facilities• 10% for subsidized housing• 10% for green areas• Eventual opening of streets• Financing a part of the SpecialInfrastructure Plan
Special infrastructures planNew mobility planPublic space renewalNew energy networksSelective pneumatic wastecollectionNew heating and cooling systemUnderground galleries
5<strong>22@</strong> <strong>Barcelona</strong>: Economics
Urban clustersClusterstrategiesMEDIAENERGY MEDTECH ICT DESIGNTransversalprogramsClusters policyEntrepreneurshipServices for companiesInternationalizationCommunity of professionalsRelation between clustersMarketing
Leadership of projects: current situation and forecast<strong>22@</strong><strong>Barcelona</strong>: Clusters & activitiesCompaniesInstitutionsUniversitiesTechnologicalcentersIncubatorsEntrepreneursSpecific spacesDisseminationspacesResidencesOther services
Media: <strong>Barcelona</strong> Media ParkCompaniesInstitutionsSpecifics spacesUniversitiesTechnological centersIncubatorsResidencesDisseminationMediaPro, Lavinia, Cromosoma, Yahoo R+DRNE, CAC, <strong>Barcelona</strong> TV…Audiovisual Production Centre (PBM)UPF, UB, UOC<strong>Barcelona</strong> Media-<strong>Innovation</strong> CentreMedia-TIC BuildingMelon <strong>District</strong> / CiutadellaMedia Factory
ICT: Network of R+D centres related to ICTCompaniesInstitutionsSpecifics spacesUniversitiesTechnological centersIncubatorsResidencesDisseminationT-Systems, Indra, TelefónicaCMT, FBD, LocalretInterface building, Media-TIC buildingUB, UPC, La SalleTechnological ICT CenterMedia-TIC buildingMelon <strong>District</strong>ICT House
Media & ICT Cluster: 2006 - 2010BARCELONA ACTIVAAGBAR TOWERRBA HQ.GREEN AREASIMAGINA BUILDING:Mediapro, CIBM, Yahoo!, TCI,…CMTINDRARNEAUDIOVISUAL PRODUCTIONCENTREINTERFACE BUILDING:IMI, Indra & ACCCOMMUNICATION FACULTY(UPF)CACT-SYSTEMS HQ. &BARCELONA DIGITALVILA CASAS MUSEUMOF CONTEMPORARY ARTBARCELONA TVSUBSIDIZED HOUSINGMEDIA-TIC BUILDING
Energy: Interuniversity Campus of BesòsCompaniesInstitutionsSpecifics spacesUniversitiesTechnological centersIncubatorsResidencesDisseminationEndesa, Ecotècnia, AgbarITER, Climate Catalan Institute (IC3),CETAQUACampus OfficesUB, UPCIRECb_TEC Incubatorb_TEC ResidenceCampus services
Medical Technologies - MedTechCompaniesInstitutionsSpecifics spacesUniversitiesTechnological centersIncubatorsResidencesDisseminationMatachana, Gaes, Sanofi Aventis,Isdin, TelemedicineCatSalut, Blood and Tissues BankHealth Building, BIO Enterprise ParkUB, UPC, Official Nursing College<strong>22@</strong>MedTech LaboratoryHealth BuildingNidoHealth Building
DesignCompaniesInstitutionsSpecifics spacesUniversitiesTechnological centersIncubatorsResidencesDisseminationG-Star Raw, ADD, Node, EstudiArola, ruiz+company, Morera DesignBCDPalo Alto, PBM, Hub DesignUniversity of Vic, UPC, IAACCentre d’Innovació, <strong>Barcelona</strong> MediaMedia-TIC, “Projecte Bressol” (textile)Melon <strong>District</strong> / CiutadellaHub Design
<strong>22@</strong> Spaces. Engines of transformationMedTechMediaICTEnergy
Cluster’s leader agents
10 universities: 25,000 students
4 residences: more than 800 beds
12 R+D+i & technological centers
New companies and new jobs at <strong>22@</strong><strong>Barcelona</strong>New companies installed in the district since 2000(Accumulated data at 12.31.2009 in number of companies)New jobs in <strong>22@</strong><strong>Barcelona</strong> since 2000(Accumulated data at 12.31.2009 in number of employers)December 2009 December 2009Companies already located or inprocess to be installed 1.502Employees of companies alreadylocated or in process to be installed 44.60044’6% newly created+ 72,5%Activity@74,2%(Catalonia,58%)Otheractivities25,8%
Business ServicesSpaces and Infrastructures<strong>Innovation</strong> and TechnologyClusters and Market accessPublic Financing<strong>22@</strong>CapitalTalentNetworkingPromotion
Spaces and InfrastructuresSpaces and advanced infrastructures available1. Space search2. <strong>22@</strong><strong>Barcelona</strong> landing platforma. Weekly and Monthly Spaces3. Information and advice on infrastructuresa. Telecommunicationsb. Selective pneumatic waste collectionc. Centralized climate systemd. New power grid
NetworkingServices, sharing and consolidating the district1. <strong>22@</strong>Network, Association of Businesses andInstitutions of <strong>22@</strong><strong>Barcelona</strong>a. Welcome plan, for new companies and institutions that move tothe district.b. Work commissions, which work as networking opportunitiesand project generators.c. Network workshops2. <strong>22@</strong>Update Breakfast3. Symposium on Urban Clusters4. IN<strong>22@</strong>
<strong>Innovation</strong> and technologySupporting innovation and access to technology1. Technology Valorization Program: KimBCN Foundation2. Urban Lab:<strong>22@</strong><strong>Barcelona</strong> offers a large number of opportunities for technologycompanies that decide to move to the district, like spaces to run pilot programsto test new technology.<strong>22@</strong><strong>Barcelona</strong> = Urban Lab3. <strong>22@</strong><strong>Innovation</strong>:Through this program <strong>22@</strong><strong>Barcelona</strong> fosters innovation with specific projects togenerate sophisticated demand through both private and public initiatives.This allows small and medium-sized companies to access new clients and markets.
<strong>Innovation</strong> and technologySupporting innovation and access to technology• 4. <strong>22@</strong>SynergysBusiness networking and work sessions at congresses or other scientificor technological events that take place in <strong>Barcelona</strong>.• Easy access to new emerging technologies to create synergies andmore competitive business environment.• Helping to generate new business opportunities.• Talent’s attraction and retention in the city of <strong>Barcelona</strong>.
6<strong>22@</strong> <strong>Barcelona</strong>: Social
Space of personal relation<strong>22@</strong> Space ofPersonal Relation<strong>22@</strong>TalentFor the professionals• International Community: IN<strong>22@</strong>• Access to education• Relationship spaces• Networking: <strong>22@</strong>Update Breakfast,…• <strong>22@</strong>VoluntariatFor the neighbours• <strong>22@</strong><strong>District</strong>e Digital• Actions of direct communication• Support to initiatives of the district• <strong>22@</strong>Staying in companyIncrease of the belonging feelingCreation of the community <strong>22@</strong>Pride to work/live in <strong>22@</strong>
7Q & A
Citizens Projects<strong>22@</strong><strong>District</strong>e Digital• Virtual Memory of the Sant Martí<strong>District</strong>’s elders• New multimedia classrooms• Computer recycling network• Families on line• Discovering Sant Martí <strong>District</strong><strong>22@</strong>Staying in company• <strong>22@</strong>FP• <strong>22@</strong>Becat• MITSpain• <strong>22@</strong>MBA• <strong>22@</strong>Master/<strong>22@</strong>DegreeSponsorship and participation in the neighborhood activitiesDirect communication actionsCitizens needs analysis
www.22barcelona.com
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