RACE 2012 - Stevens

THE
STEVEnS
PrinCiPLE
VALID FOR MORE
THAN 20 YEARS.
76
Do it better! That's how it starts, back in
1990. They know good bicycles inside and
out, the avid cyclists and bike salesmen, the
brothers Wolfgang and Werner von Hacht
from Hamburg. “But yet better bicycles can
be built.” They have often talked about it.
Now they want to prove it to themselves.
The time for STEVENS has come.
In 1991 it's a time for new beginnings in
reunited Germany. That includes the bicycle
trade. The Eurobike, today the most important
bicycle show in the world, premières in
Friedrichshafen. There, on the bike trade's
new stage, among the big names, the first
collection of the Hamburg start-up is displayed
as well:
Light construction with the highest possible
technical precision, geared for performance
and quality without compromise. And the
design: uncomplicated, transparent, seminal!
STEVENS is distinctively STEVENS from the
beginning.
The idea of the bicycle is ingeniously simple.
It is equally plain and simple to implement,
which obviously hits the nerve of many
people. After only two years, more than 200
specialized bicycle shops stock the new
brand, there are the first STEVENS branches
and not even five years after opening, it has
happened: A STEVENS racing bike scores
highest honors in “Tour”, Europe's leading
racing bike magazine.
Since then, hardly a year goes by when we
on the Elbe aren't excited about a distinguished
award: Several times, the readers of
the magazines “BIKE” and “MountainBIKE”
elect a STEVENS creation to “Bike of the
Year”. The trade magazine SAZ repeatedly
nominates the brand “Germany's most
attractive bicycle brand”.
The Stiftung Warentest gives their “very
good” and the title of “best product” to
Hamburg. The magazine “Trekkingbike”
presents their highest award, the “milestone”...
and not to forget: the countless
outstanding test results from twenty years.
We are proud of so much praise. It motivates.
So do the critical judgements of
our “test drivers”, all the professionals and
amateurs riding our bikes in training and
competitions. World champions, Olympic
champions, world cup winners, European
champions, national champions are among
them – mostly in the particularly merciless
disciplines of triathlon, cyclocross, time trial
racing. They are relentless when competing
for the best performance. They are
remorseless in their high expectations of
their bikes. This helps us like nothing else to
keep true to the STEVENS principle for the
next twenty years: Doing it better!