12.07.2015 Views

W YNDHAM

W YNDHAM

W YNDHAM

SHOW MORE
SHOW LESS
  • No tags were found...

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

W<strong>YNDHAM</strong>HOTELS AND RESORTSA PROUD MEMBER OF THEW<strong>YNDHAM</strong> HOTEL GROUP


NEVERSTAND STILLAt Wyndham Hotel and Resorts, growth is a hallmark of our brand. Wyndham Hotels and Resorts offersdestinations in key urban and resort locations around the world. The brand is comprised of three tiers:Wyndham Grand ® Collection, Wyndham ® Hotels and Resorts and Wyndham Garden ® .Rio Mar Beach Resort & Spa – A Wyndham Grand ResortAll Wyndham ® hotels are either franchised by the company or managed by Wyndham Hotel Management, Inc., one of its affiliates or througha joint-venture partner. © 2012 Wyndham Hotels and Resorts, LLC. All rights reserved.3


W<strong>YNDHAM</strong> BRAND PILLARSPersonalized ServiceWe form mutually beneficial partnerships withdevelopers to bring the right properties intothe right markets. We support you with theresources you need to be successful: from ourhigh-touch property openings process to oursophisticated ongoing operations, marketing,and sales programs.FlexibilityWyndham has designed its brand to focus onthe standards, service programs, and philosophiesthat consumers expect and will pay for and thebest practices that drive revenue to your property.The goal of our brand’s standards is to add valueto your consumers’ experience and to yourbottom line.PerformanceOur primary focus is to drive revenue toyour property.• In 2011, the Wyndham Central ReservationSystem and Global Sales Organizationcombined to contribute in excess of 49%*of Wyndham Hotels and Resorts’ GrossRooms Revenue.Wyndham Hotels and Resorts benefits from thepower of Wyndham Hotel Group, a leading hotelcompany with more than 7,000 hotels on sixcontinents. Our resources position us forcontinued success:• Dynamic brand website• Powerful marketing programs• A sophisticated Global Sales Organization• Access to capital to invest in continued growth•Industry-leading operations, sales, andrevenue management teams• Professionally trained call centersGraves 601 Hotel Wyndham Grand*YTD Oct 2011, the Wyndham Central Reservation System and GlobalSales Organization delivered 49% of all Gross Room Revenue reportedby hotels.4


PERFECTLY POSITIONED TO MEET YOUR NEEDSA RICHPORTFOLIOWyndham Grand ® Collection is a distinctiveportfolio of one-of-a-kind hotels and resortsin key vacation and urban destinations aroundthe world. Each property is unique, offeringsophisticated architectural flavor, beautifullyappointed accommodations, well-equippedmeeting space, distinctive dining, and expertconcierge services.Wyndham ® Hotels and Resorts is an upscale,full-service brand located in key business andvacation destinations across the world. Ourproperties feature flexible meeting space,business centers, restaurants and fitness centers.Our resorts offer golf, tennis, beautiful beaches,spas and more.Wyndham Garden ® is a smaller hotel solution withWyndham style. Perfect for convenient business,airport and suburban locations, Wyndham Garden ®offers comfortable guest rooms and casual diningoptions, as well as flexible meeting space tofacilitate small business or social events.5


DELIVERINGVALUEWe are committed to delivering results at everystage of your Wyndham experience. We offerresources, programs, and tools to help yourproperty realize its full potential.Pre-Opening and Opening SupportOur dedicated brand Property Openings teamfacilitates all pre-opening needs, includingreviewing standards and quality requirements,insurance, brand identification and PropertyManagement Systems requirements. This teamalso serves as a single point of contact with thedepartments necessary to launch your property’ssales, distribution, marketing and operationsefforts. For new construction projects, our expertDevelopment Planning and Construction team willguide you through the project with brand essenceand architectural consultation.RightStart Brand Immersion andWyndham’s Count on Me! CultureOur innovative RightStart training program isdesigned for owners, general managers, and keyproperty associates to learn all there is to knowabout being part of the Wyndham brand, coveringtopics such as:• Executive overviews on leadership, operations,marketing, and sales strategy• In-depth sessions including revenue management,global sales, operations, electronic distribution,sales, and marketing• An immersion into our exclusive Count On Me!service culture. Count on Me! is a way of life inthe Wyndham brand. Its pillars focus on beingresponsive, being respectful and delivering agreat experience, which combine to createunforgettable stays for our consumers.Wyndham Grand London Chelsea Harbour6


Ongoing Sales and Operations SupportWyndham prides itself on relationships establishedbetween owners and operators and the brandsupport team. First-level phone-based supportis provided by our Operations Support Desk.More in-depth services are provided by Wyndham’sDirectors of Operations and Support. This teamworks closely with property management andownership to provide the appropriate brand toolsand resources for the purpose of maximizing hotelperformance and brand contribution.The Wyndham brand’s Sales team is availableto consult on sales best practices, including localmarket competitive positioning, property-specificselling strategies and assessing the ideal businessmix for your hotel.Regular communication with our hotels isessential to maximize your brand affiliation.We hold monthly Brand Connection calls in whichvarious subject matter experts from our brandand support teams share best practices, toolsand trend information to help you achievesuccess. Our MyPortal platform—your onlineportal to the brand—is a one-stop shop todownload the latest brand information, reports,standards, quality assurance information, andresource tools.Revenue ManagementWe offer a variety of flexible Revenue Managementservices tailored to the property’s size, market,and management approach with the aim ofoptimizing demand patterns to increase revenuefor each of our hotels. All Wyndham propertiesparticipate in our Tier 1 Revenue Managementservice. This foundation level of support ensuresthat all hotels are adhering to Revenue Managementbest practices, such as complying with brandprograms and ensuring that the hotel’s rate offersare available for sale across all channels in anoptimal fashion.Our Tier 2 program is our optional, full-servicecentralized Revenue Management supportprogram. With this program, we cover all aspectsof full Revenue Management for the hotel, includingbut not limited to: strategic demand planning,competitive rate positioning, inventory managementacross all channels, reporting, Global Sales analysis,and managing third-party relationships anddistribution activities.Parc 55 Wyndham San Francisco – Union Square7


Wyndham Brand MarketingWyndham is a brand consumers know and trust.With our multi-million dollar marketing campaign,our brand has achieved significant awareness*with hotel users.The pillars of our marketing strategy target allkey market segments including:• Business transient• Leisure• Group meetings and events• Social groups, including bridal anddestination weddings• Travel agentsProperty Marketing Resources• Our online marketing assistance center, WynMac,gives properties access to a full suite of standardand customizable collateral templates includingads, brochures and on-property materials.• We have negotiated beneficial rates for ourproperties to access:• Search engine optimization services tomaximize traffic to your property’s pageon Wyndham.com• Professional photography services toenhance your online and offline marketingBrand Marketing Plan Summary• An innovative online marketing strategy, includingsearch, display advertising, and search engineoptimization• Continuous enhancements to our website,Wyndham.com, which delivers nearly 12 millionunique visitors per year• Awareness marketing, including TV commercialsand national radio spots• Multi-year sponsorships of the WyndhamChampionship PGA event• Travel agent education academy, corporate andTMC/consortia marketing, and nearly 100 GlobalSales events• A dedicated resort marketing campaign• An extensive public relations campaignthat drives hundreds of millions of impressionseach year• Marketing to millions of loyalty membersand frequent fliers through our WyndhamRewards ® program*Source: Q4 2009 BASE StudyWyndham Grand Plaza Royale Oriental Shanghai8


Corinthia Hotel Budapest – Wyndham Grand Collection9


W<strong>YNDHAM</strong>REWARDS ®FEATURINGW<strong>YNDHAM</strong>BYREQUESTBeing part of the Wyndham Hotels andResorts brand provides access to the world’slargest hotel loyalty program*, WyndhamRewards ® . Our program features an exciting,unique dimension at Wyndham properties: theWyndham ByRequest ® personalization program.Through Wyndham ByRequest, properties havethe platform to exceed consumers’ expectationsby providing a truly personalized experience:• Free high-speed Internet and communicationspackage• Personalized in-room extras, such as choiceof room and pillow types• Snack and drink delivered to the member’sroom based on their unique profileThrough Wyndham Rewards, members have thechance to earn points, airline miles or rail miles fortheir stays. The program offers an extensive arrayof redemption options, including free night stays,gift cards, airline tickets, and merchandise.Some highlights of the Wyndham Rewardsprogram:• More than 7.5 million active members globally• High payout to owners for hotel nightredemptions• WyndhamRewards.com receives more than9 million unique visits annually• Member communications deliver more than36 million marketing touch-pointsWyndham Grand Orlando Resort Bonnet Creek*Based on number of participating properties10


Wyndham Apollo Hotel AmsterdamIsla Navidad Wyndham Grand Resort11


Global SalesOur Global Sales Organization is comprised of aworldwide network of sales professionals focusedon building the relationships that deliver businessto your property. Acting as an extension of yourproperty’s sales team, Global Sales deliversrevenue-building support in the followingsegments:• Group: meetings, incentive, conferences, andexhibition (MICE), corporate, association andgroup inside sales• Specialty Markets: transportation, sports,diversity, government, member benefits, andtour and travel• Travel: travel management companies (TMC),consortia, tour, and wholesale• Corporate Transient: business travel andrelocationsWyndham’s Global Sales Organization isaccessible to all of our hotels:• Hotels can submit offers to be included onSalesport, an online tool used by our GlobalSales Organization• We welcome properties’ participation in regionalsales missions and department conference callsAll of these opportunities are designed to createa true sense of team with our valued properties.Electronic DistributionWyndham Hotel Group’s Electronic Distributionteam ensures your property is available in keythird-party channels that drive business toyour hotel.The Electronic Distribution team provides:• Strategic global relationship management withour distribution partners• Property support services such as training onrate and content displays• Connections to the various distribution channels• Services that optimize property participation inelectronic channelsCall Centers and Consumer ServiceWyndham Hotel Group has 600 highly trainedprofessionals located in six centers around theworld who are responsible for selling room nightsthrough voice reservations and ensuring a greatservice experience.Procurement Services: Strategic SourcingOur Strategic Sourcing team leverages thebuying power of Wyndham Worldwide, the world’slargest hospitality company, to lower your property’spurchasing costs, offer high quality products anddeliver an enhanced purchasing experience.We are proud to provide our properties moresavings than ever before* thanks to our newStrategic Sourcing contracts:• Our linen and terry program delivers anaverage savings of 22%• Our maintenance supplies program offerssavings up to 10%• Our office printers and copier programoffers savings up to 40%By using WynSource, our online purchasingtool, your property can easily track spending,manage orders and streamline your purchasingapproval process.* Year-over-year price comparisons for better or equal quality products;savings calculated on Wyndham Worldwide previous year contracts12


Hotel Galvez & Spa, A Wyndham Grand Hotel13


THEEXPERTISEOF W<strong>YNDHAM</strong>HOTELMANAGEMENTThe Wyndham Management Company iscomprised of industry veterans with proven trackrecords of delivering industry-leading results tomanaged properties. We further enhanced thisteam by adding senior leaders who have comefrom major branded management organizationsand leading third-party management firms.Our comprehensive management servicesinclude:• Strategic oversight of operations, sales andmarketing, revenue management, humanresources and accounting• Technology and resources that cover all aspectsof hotel operations• Regular business intelligence and reporting aboutthe property’s performance• Guest satisfaction monitoring, associate training,and organizational development programs thatenable our Count On Me! service culture• A full suite of support services such as:Associate Health Insurance plans, Workers’Compensation, Property Liability and CasualtyInsurance, Risk Management services, PayrollManagement and Data Security• Comprehensive suite of revenue managementsupport, channel management, rate loading andRFP management• Property positioning and sales analysis that drivethe annual business plan• Full human resources support: talent acquisition,compensation and benefits programs, learningand development, workforce planning andperformance managementThe Tremont House, A Wyndham Grand HotelAll Wyndham ® hotels are either franchised by the company or managedby Wyndham Hotel Management, Inc., one of its affiliates or througha joint-venture partner. © 2012 Wyndham Hotels and Resorts, LLC.All rights reserved.14


ocket


FOR DEVELOPMENTOPPORTUNITIES,CONTACT US TODAY:800.758.8999whgdevelopment.com©2012 Wyndham Hotel Group, LLC. All rights reserved. Offering by prospectus only. This advertisement is not an offer. An offeringcan only be made by a prospectus first filed with the Department of Law of the State of New York. Such a filing does not constituteapproval by the Department of Law. Wyndham Hotel Group, LLC, 22 Sylvan Way, Parsippany, NJ 07054, 973.753.6600.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!