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Lisboa, CIDADE GLOBAL<br />

Oportunidades das Mega tendências e exemplos do Presente<br />

Pág<strong>in</strong>a 1 30 Jan - 2007<br />

Lisboa 2006<br />

Volker Müller<br />

CFO Siemens SA<br />

Vice-Presidente Grupo Siemens


Em 2007,<br />

pela primeira vez,<br />

vivem mais pessoas nos<br />

centros urbanos<br />

do que no campo<br />

Em 2050,<br />

pela primeira vez,<br />

a população com mais de<br />

60 anos vai igualar a de<br />

menos de 15 anos.<br />

Pág<strong>in</strong>a 2 30 Jan - 2007<br />

Lisboa 2006


The megatrends “Demographic Change” and “Urbanization”<br />

are chang<strong>in</strong>g the world dramatically<br />

Years<br />

55<br />

50<br />

45<br />

<strong>40</strong><br />

35<br />

30<br />

25<br />

20<br />

Demographic Change Urbanization<br />

Development of average ages<br />

<strong>in</strong> selected countries<br />

53.1<br />

50.0<br />

41.2<br />

35.5<br />

39.3 <strong>40</strong>.7 <strong>40</strong>.0<br />

50.9<br />

48.5<br />

30.0<br />

39.0<br />

� Grow<strong>in</strong>g global population: (S: UN)<br />

2003: 6.3 bn. 2015: 7.2 bn.<br />

2025: 7.9 bn. 2050: 8.9 bn.<br />

Pág<strong>in</strong>a 3 30 Jan - 2007<br />

2000 2025 2050<br />

43.8<br />

23.7<br />

31.3<br />

38.0 36.8<br />

43.8<br />

50.0<br />

Japan U.S. Germany Ch<strong>in</strong>a India Russia<br />

The largest cities of he world<br />

Growth of the 12 largest cities (S: UN)<br />

Tokyo<br />

Mexico City<br />

New York<br />

Sao Paulo<br />

Mumbai<br />

Delhi<br />

Calcutta<br />

Buenos Aires<br />

Shanghai<br />

Jakarta<br />

Dhaka<br />

Lagos<br />

+3%<br />

+10%<br />

+8%<br />

+12%<br />

+30%<br />

+48%<br />

+22%<br />

+12%<br />

-1%<br />

+42%<br />

+54%<br />

+68%<br />

20.6<br />

18.7<br />

19.7<br />

18.3<br />

20<br />

17.9<br />

22.6<br />

17.4<br />

20.9<br />

14.1<br />

16.8<br />

13.8<br />

14.6<br />

13<br />

12.7<br />

12.8<br />

17.5<br />

12.3<br />

17.9<br />

11.6<br />

17<br />

10.1<br />

36.2<br />

35<br />

2015<br />

2003<br />

0 10 20 30 <strong>40</strong><br />

Millions of <strong>in</strong>habitants


Survey of Megacity Officials and Influentials<br />

(n=522 across 25 cities dur<strong>in</strong>g Oct./Nov. 2006)<br />

Pág<strong>in</strong>a 4 30 Jan - 2007


Transportation Seen as Major Driver of City Competitiveness<br />

Pág<strong>in</strong>a 5 30 Jan - 2007<br />

Importance for Economic Attractiveness<br />

Unprompted Percentages (n=522)<br />

(Lat<strong>in</strong> America 21%)<br />

(India / Ch<strong>in</strong>a 11%)<br />

(Africa 13%)<br />

(Lat<strong>in</strong> America 21%)<br />

(Africa 13%)<br />

(Asia 9% and Lat<strong>in</strong> America 8%)<br />

(India/Ch<strong>in</strong>a 12% and Africa 10%)<br />

(India/Ch<strong>in</strong>a 12% and Lat<strong>in</strong> America 6%)<br />

In the understandable quest for <strong>in</strong>ward <strong>in</strong>vestment, water loses out


Environment <strong>in</strong> Top Tier of Infrastructure Priorities<br />

Pág<strong>in</strong>a 6 30 Jan - 2007<br />

Need for Investment<br />

Average % of “Very High” Across All Cities<br />

Air polution<br />

seen as the<br />

major<br />

environmental<br />

challenge


Megatrends and consequences are closely l<strong>in</strong>ked<br />

to technological challenges<br />

Megatrends<br />

Demographic<br />

change<br />

Urbanization<br />

Pág<strong>in</strong>a 7 30 Jan - 2007<br />

Consequences<br />

Increas<strong>in</strong>g scarcity of<br />

natural resources (Water)<br />

Grow<strong>in</strong>g need for<br />

environmental Energy<br />

Increas<strong>in</strong>g<br />

mobility<br />

Technological<br />

Challenges<br />

Grow<strong>in</strong>g demand<br />

for safety and security<br />

Grow<strong>in</strong>g demand for<br />

healthcare/eldercare<br />

Communication<br />

Industry &<br />

Services<br />

Energy<br />

Transportation<br />

Health


Increas<strong>in</strong>g scarcity of natural resources: e.g. WATER<br />

1.1 billion people have no access to<br />

potable water<br />

2.6 billion people are not connected<br />

to sewage systems<br />

1.8 million children die annually as a<br />

consequence<br />

Pág<strong>in</strong>a 8 30 Jan - 2007<br />

Technological Challenges<br />

� Intelligent recycl<strong>in</strong>g,<br />

remanufactur<strong>in</strong>g,<br />

refurbishment<br />

� Clean<strong>in</strong>g and filter<strong>in</strong>g<br />

techniques for water, air and<br />

soil<br />

� New resource-sav<strong>in</strong>g<br />

materials/production<br />

processes


EXAMPLE<br />

Treatment plant - Deer Island (Boston, USA)<br />

Pág<strong>in</strong>a 9 30 Jan - 2007<br />

Solution<br />

� One of the largest plants <strong>in</strong> the U.S.<br />

� S<strong>in</strong>gle source solutions provider<br />

� Serves 43 communities<br />

� Processes 1.3 billion gallons per<br />

day<br />

� Equipped: sludge collectors, gas<br />

holders, oxidation systems, bed


Grow<strong>in</strong>g need for environmental protection and<br />

efficient Energy<br />

Cities cause 80% of the greenhouse gases,<br />

they cover 0.4% of the earth’s surface.<br />

Total cost caused by traffic jams <strong>in</strong> the US<br />

have risen from $14 billion <strong>in</strong> 1982 to $63<br />

billion <strong>in</strong> 2002. (Source: Munich Re)<br />

74% <strong>in</strong>crease <strong>in</strong> worldwide energy demand<br />

from year 2000 to year 2020<br />

Pág<strong>in</strong>a 10 30 Jan - 2007<br />

Technological Challenges<br />

� Techniques for emissionsreduction<br />

aga<strong>in</strong>st emission<br />

trad<strong>in</strong>g allowances<br />

� Low emission (clean &<br />

hybrid) power generation and<br />

eng<strong>in</strong>e techniques (solar,<br />

water, w<strong>in</strong>d, nuclear, fuel<br />

cells, rechargeable batteries)<br />

� Traffic Management &<br />

Telematics Systems


Efficient energy solutions to save costs and preserve<br />

the environment<br />

Power Generation<br />

- Fossil fuel<br />

- Renewable energy<br />

- Nuclear<br />

Power<br />

Distribution<br />

HVDC<br />

Transmission<br />

Pág<strong>in</strong>a 11 30 Jan - 2007<br />

W<strong>in</strong>d power<br />

Remote<br />

monitor<strong>in</strong>g &<br />

ma<strong>in</strong>tenance<br />

Performance<br />

contract<strong>in</strong>g


EXAMPLE<br />

Siemens W<strong>in</strong>d Farms: Megawatts <strong>in</strong> the Air<br />

From project plann<strong>in</strong>g through design to <strong>in</strong>stallation – w<strong>in</strong>d farms are<br />

Siemens’ specialty.<br />

One of our projects is the world’s largest w<strong>in</strong>d farm near Las Vegas. This<br />

200 megawatt facility will supply electricity to about 200,000 people.<br />

In Europe the trend is to offshore w<strong>in</strong>d farms – and such projects are<br />

planned for the North and Baltic Seas.<br />

Pág<strong>in</strong>a 12 30 Jan - 2007


Increas<strong>in</strong>g Mobility<br />

2010: Per passenger airl<strong>in</strong>e mileage<br />

will double compared to 1995<br />

Increas<strong>in</strong>g number of vehicles and<br />

means of transportation, worldwide<br />

<strong>in</strong>crease of cars from 500 mill. today to<br />

2,5 billion <strong>in</strong> 2030. (Source: Mobilitäts<strong>in</strong>stitut Berl<strong>in</strong>)<br />

Pág<strong>in</strong>a 13 30 Jan - 2007<br />

Technological Challenges<br />

� Airport efficient Logistics<br />

� Fast tra<strong>in</strong> connections<br />

� Telematics (Galileo), track<strong>in</strong>g<br />

& trac<strong>in</strong>g, satellite-aided toll<br />

& communications<br />

� Hybrid cars/busses, bio-fuel;<br />

PPP-models for<br />

<strong>in</strong>frastructure & hubs<br />

(railway, ports, airports)


Solutions for airport <strong>in</strong>frastructure<br />

Airfield<br />

Light<strong>in</strong>g<br />

Control Room<br />

Safety and<br />

Security<br />

Park<strong>in</strong>g Guidance<br />

Runway<br />

Pág<strong>in</strong>a 14 30 Jan - 2007<br />

Build<strong>in</strong>g<br />

Automation<br />

Control Tower<br />

Term<strong>in</strong>al<br />

IT & Communication,<br />

Passenger Information<br />

Transportation<br />

and Telematics<br />

Physical Plant<br />

Baggage Handl<strong>in</strong>g<br />

Systems<br />

Energy<br />

Command Center<br />

Cargo<br />

Facilities<br />

Hangar<br />

Energy<br />

Infrastructure


EXAMPLE<br />

Capacity Plus – Temporary Airport Eng<strong>in</strong>eer<strong>in</strong>g by Siemens Portugal<br />

� Turn-key solution to <strong>in</strong>crease airport<br />

capity, dur<strong>in</strong>g for example a major<br />

cultural/sport event<br />

� Successfully applied <strong>in</strong> Euro2004 and<br />

Doha Asian Games, Qatar (20MM EUR)<br />

� Engeneer<strong>in</strong>g by Siemens Portugal<br />

Pág<strong>in</strong>a 15 30 Jan - 2007


EXAMPLE<br />

Velaro E – World’s Fastest passenger tra<strong>in</strong><br />

Pág<strong>in</strong>a 16 30 Jan - 2007<br />

One of the first high-speed multiple-unit tra<strong>in</strong>s <strong>in</strong><br />

Europe.<br />

The Velaro concept <strong>in</strong>cludes the seamless <strong>in</strong>tegration<br />

of European tra<strong>in</strong> control and communications<br />

systems. Built for a top speed of 350 km/h, it is the<br />

world's fastest passenger tra<strong>in</strong> provid<strong>in</strong>g passengers<br />

with top-class comfort and high-tech facilities.


Grow<strong>in</strong>g Demand for Healthcare / Eldercare<br />

Years<br />

55<br />

50<br />

45<br />

<strong>40</strong><br />

35<br />

30<br />

25<br />

20<br />

Development of average population age <strong>in</strong><br />

selected countries<br />

41,2<br />

50,0<br />

53,1<br />

39,3 <strong>40</strong>,7 <strong>40</strong>,0<br />

35,5<br />

50,9<br />

48,5<br />

25,9<br />

22,6<br />

Japan U.S. GER South<br />

Africa<br />

Pág<strong>in</strong>a 17 30 Jan - 2007<br />

31,5 30,0<br />

2000 2025 2050<br />

39,0<br />

43,8<br />

31,3<br />

23,7<br />

38,0 36,8<br />

43,8<br />

50,0<br />

Ch<strong>in</strong>a India Russia<br />

Healthcare costs <strong>in</strong> <strong>in</strong>dustrialized nations<br />

rise to 3.8 trillion EUR <strong>in</strong> 2010 (2002: 2.9<br />

trillion EUR)<br />

Technological Challenges<br />

� Integrated health<br />

management: digital hospital,<br />

health card<br />

� Low cost & highly effective<br />

diagnosis and treatment<br />

schemes<br />

� “Silver market”: Elder<br />

generation products and<br />

services, personalized<br />

healthcare


We offer a full spectrum of healthcare solutions<br />

IT<br />

Systems<br />

Medical<br />

Equipment<br />

Communication<br />

Solutions<br />

Hospital<br />

Pág<strong>in</strong>a 18 30 Jan - 2007<br />

Telemedic<strong>in</strong><br />

e<br />

Surgical Center<br />

Electronic Patient<br />

Files<br />

Fire & Safety<br />

Access<br />

Control<br />

Mobilit<br />

y<br />

Patient's<br />

Home<br />

Service<br />

s<br />

Medical<br />

Office<br />

Build<strong>in</strong>g<br />

Efficient<br />

Build<strong>in</strong>g<br />

Technology<br />

New Construction


EXAMPLE<br />

Hospital da Luz – One of Europe’s most advanced<br />

� European showroom of <strong>in</strong>tegrated high tech solutions<br />

� State of the art SORIAN system (full data and processes <strong>in</strong>tegration)<br />

� Energy, Lightn<strong>in</strong>g, Security, IP Communications, Multimedia<br />

enterta<strong>in</strong>ment from Siemens<br />

Pág<strong>in</strong>a 19 30 Jan - 2007


Grow<strong>in</strong>g demand for Safety and Security<br />

Terrorist suspects entered <strong>in</strong>to <strong>in</strong>terpol database<br />

(Source: Interpol Annual Report 2004)<br />

220 415 733 1587 3608<br />

2000 2001 2002 2003 2004<br />

Crim<strong>in</strong>ality is on average 30% higher <strong>in</strong> urban<br />

areas<br />

Pág<strong>in</strong>a 20 30 Jan - 2007<br />

Technological Challenges<br />

� Access control & <strong>in</strong>truder<br />

identification systems:<br />

biometrics/card based<br />

identification<br />

� IT security & fail-safe<br />

communication networks<br />

(assault-safe systems, selforganiz<strong>in</strong>g<br />

networks)<br />

� Sensor & flexible fail-safe<br />

communication systems<br />

aga<strong>in</strong>st biological, chemical,<br />

radiological, nuclear and<br />

natural threats


EXAMPLE<br />

Intelligent Video Analytics<br />

The Sistore CCTV<br />

system automatically<br />

digitalizes and analyzes<br />

pictures from video<br />

cameras <strong>in</strong> real time and<br />

triggers alarms if<br />

suspicious actions are<br />

detected.<br />

Pág<strong>in</strong>a 21 30 Jan - 2007


A Grande Area Metropolitana de Lisboa<br />

Olhando para o futuro com os exemplos do presente<br />

Hospitality<br />

Airports<br />

Transport<br />

Public Sector<br />

Healthcare<br />

Harbors<br />

Pág<strong>in</strong>a 22 30 Jan - 2007<br />

Telematics<br />

Innovative<br />

<strong>in</strong>frastructure LISBOA<br />

products<br />

and solutions<br />

Communication<br />

Security<br />

Water<br />

Major events<br />

Universities<br />

Utilities


A Grande Area Metropolitana de Lisboa<br />

Olhando para o futuro com os exemplos do presente<br />

Olhando para o futuro Exemplos do presente Siemens<br />

Oportunidades “ciberespaço”:<br />

Centros compartilhados SASC<br />

Investigação e Desenvolvimento:<br />

Integração em Redes Mundiais Laboratórios Centros Competência Mundial<br />

Transportes:<br />

Integração nas redes Mundiais Aeroporto / Alta Velocidade (projecto)<br />

Infra-estruturas desportivas/culturais:<br />

Para realização de grandes eventos CCB / EXPO 98 / Estádios Euro 2004<br />

Formação de Recursos Humanos:<br />

Ens<strong>in</strong>o profissional e profissionalizante ATEC<br />

Saúde:<br />

Serviços de elevada qualidade Hospital da Luz<br />

Criação conhecimento e Inovação:<br />

Pág<strong>in</strong>a 23 Integração 30 Jan com - 2007 Universidades Network com pr<strong>in</strong>cipais Universidades e Institutos


It’s Not All About Money, it’s About Management<br />

Reasons for Problems City Managers Have to Face<br />

Unprompted Mentions of Knowledgeable Stakeholders (%)<br />

• Political boundaries and silo-based th<strong>in</strong>k<strong>in</strong>g get <strong>in</strong> the way of <strong>in</strong>tegrated solutions<br />

to <strong>in</strong>frastructure challenges <strong>in</strong> metro areas<br />

Pág<strong>in</strong>a 24 30 Jan - 2007


Lisboa, CIDADE GLOBAL<br />

Oportunidades das Mega tendências e exemplos do Presente<br />

Siemens é o parceiro natural no desenvolvimento<br />

futuro da GAML.<br />

Pág<strong>in</strong>a 25 30 Jan - 2007<br />

Muito obrigado.<br />

Lisboa 2006<br />

Volker Müller<br />

volker.mueller@siemens.com

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