PATA Grand and Gold Award 2012 Winners

Travel JournalismTravel GuidebookThe Great Outdoor SeriesHong Kong Tourism Board, Hong Kong SARwww.discoverhongkong.comWith its glistening skyscrapers, Hong Kong is better known for its shopping malls and metropolitanvibe than as a destination for lovers of the outdoors. But, less than an hour away from the hustleand bustle of the city are a series of outlying islands - a world rich in history and culture,breathtaking natural beauty and charming village life that continually leaves visitors astonished.Equally amazing is that just a hair’s breadth away from the city lies a myriad of hikingexperiences that belie its cosmopolitan ambiance. The Hong Kong Tourism Board (HKTB) has thereforeproduced two guidebooks that constitute the Great Outdoor Series: Local Favourites: Your Guideto Hong Kong’s Outlying Islands; and The Inside Guide to Hikes and Walks in Hong Kong, both ofwhich offer a wide assortment of outings which are sure to appeal to outdoor aficionados.The Great Outdoor Series guidebooks aim to showcase Hong Kong as a preferable destination thatoffers diversity. The books introduce the four outlying islands and remind visitors to explore thesescenic islands to see a completely different side of Hong Kong. The guidebooks were distributed tolocal and overseas HKTB visitor centres, hotels and government offices.“The Great Outdoor Series guide books present a refreshing side of Hong Kong that most touristsdon’t know of. It is a comprehensive guide to enjoy what sights and adventures the Hong Kongoutdoors have to offer” - Judge’s comment