PATA Grand and Gold Award 2012 Winners
PATA Grand and Gold Award 2012 Winners
PATA Grand and Gold Award 2012 Winners
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Marketing MediaTravel Advertisement Broadcast MediaTouch Korea – Power SpotKorea Tourism Organization, Korea ROKhttp://english.visitkorea.or.kr/enu/index.ktoKorea has around 20,000 temples. A visit to these places of worship can give a sense of calm <strong>and</strong>instil a humble perspective.In the ‘Touch Korea – Power Spot’ 34-second travel advertisement, the Korea Tourism Organizationtargeted females in the 20 to 30 demographic, appealing to their current wish in life – love, success,fortune <strong>and</strong> health. The video features must-see temples or ‘power spots’ where one can wishfor these four goals, showcasing breathtaking sights coupled with the playful <strong>and</strong> creative use ofgraphics that effectively captures the viewer’s attention.“These ‘power spot’ temples will make the target audience’s heart beat” - Judge’s comment
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