PATA Grand and Gold Award 2012 Winners
PATA Grand and Gold Award 2012 Winners
PATA Grand and Gold Award 2012 Winners
- No tags were found...
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
MarketingPrimary Government DestinationA Million Experiences to ShareTourism Malaysiahttp://corporate.tourism.gov.myTourism Malaysia launched “A Million Experiences to Share” campaign aiming to meet growingdem<strong>and</strong>s of ASEAN travellers by highlighting the myriad of experiences Malaysia offers, withthe intention of also giving Malaysian tourists experiences they would love to share with others.Diverse experiences in Malaysia have been highlighted in this campaign, including value shopping,unspoilt beaches, street food, gourmet delights, adrenaline-pumping adventure, nightlife <strong>and</strong>parties, concerts <strong>and</strong> performances, massage in the city, <strong>and</strong> nature spas.Genre-specific ads were developed for respective markets <strong>and</strong> appeared in various online, offline,<strong>and</strong> out-off home channels from mid-June 2011. Campaign results as of November 2011 showedthat traffic to the Tourism Malaysia website registered huge growth during the campaign. Visitsfrom Indonesia, Philippines <strong>and</strong> Vietnam, even overtook Singaporeans who were the highest theprevious quarter. There was a whopping 619% increase in Tourism Malaysia website traffic fromASEAN markets during the campaign.“The campaign successfully captured <strong>and</strong> highlighted Malaysia’s strength of multiple attractions<strong>and</strong> experience.” - Judge’s comment