LIFE AFTER SQ006 - Orient Aviation

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SIA deputy chairman and chief executivespeaking abou the crash of SQ006VOL. 8 NO. 5 MARCH 2001C O V E R S T O R YLIFEAFTERSQ006 Page 18SIA chieflooks tothe futureMAGAZINE OF THE ASSOCIATION OF ASIA PACIFIC AIRLINESExecutive interview:BA’s Eddington putsaccent on successCountry focus: JapanJAL chief Kaneko’s toughlove pays dividendsVOL. 8 NO. 5 MARCH 2001LIFEAFTERSQ006Global goalsstill on trackBest of buddiesat SIA‘I suppose the truth of ourvulnerability and mortality hit us.It was a devastating experience’– Dr Cheong Choong Kong,SPECIAL REPORT: Commuter and business jet aviation in the Asia-PacificN E W STHAI for the Thais, says new government 12Ansett sale? Forget it, say bosses 12China passengers accuse JAL of bias 13Executive clear-out at Qantas 15Airlines face big rise in fees at Sydney Airport 27Cathay Pacific first airline to buy into inflight e-mail company 30Business digest 48E X E C U T I V E I N T E R V I E W SRod Eddington makes his mark at British Airways 24Isao Kaneko’s quick thinking pays at Japan Airlines 34C O U N T R Y F O C U S : J A P A NRestructuring earns dividends for Japan Airlines 34Japan Air System to upgrade fleet 36New president for All Nippon Airways 37Tokyo’s regional hub status under threat 38S P E C I A L R E P O R TCOMMUTER AND BUSINESS JET AVIATIONChina to lead regional jet boom 41Hainan Airlines for airline joint venture with Hong Kong? 42Malaysia Airlines markets plane “fit for a king” 44Jet Asia flies biz jet flag in Macau 46C O M M E N TTurbulence by Tom Ballantyne 54I N F L I G H T A S I A g o e s e l e c t r o n i cThe region’s new electronic inflight magazine dedicated to onboardservices and technology. Check out www.orientaviation.com for the bestinformed news, trends and features on our industry.PublisherWilson Press LtdGPO Box 11435 Hong KongTel: Editorial (852) 2893 3676Fax: Editorial (852) 2892 2846E-mail: orienta@asiaonline.netWeb Site: www.orientaviation.comPublisher and Managing EditorBarry GrindrodJoint PublisherChristine McGeeChief CorrespondentTom BallantyneTel: (612) 9638 6895Fax: (612) 9684 2776Hong Kong & China:Jonathan Sharp, Wellington NgTel: (852) 2504 3995PhotographersAndrew Hunt (chief photographer),Rob Finlayson, Hiro MuraiDesign & ProductionÜ Design + ProductionColour SeparationsTwinstar Graphic Arts Co.PrintingLammar OffsetPrinting Company LtdDistributed byWilson Press LtdAdvertisingHead Office:Wilson Press LtdChristine McGeeTel: (852) 2893 3676Fax: (852) 2892 2846E-mail: cmcgee@netvigator.comSouth East AsiaTankayhui MediaTan Kay HuiTel: (65) 9790 6090Fax: (65) 299 2262E-mail: tkhmedia@singnet.com.sgThe Americas / Canada :Barnes Media AssociatesRay BarnesTel: (1 203) 372 7738Fax: (1 203) 372 8763E-mail: rvbarnes@snet.netEurope :REM InternationalStephane de RemusatTel: (33 5) 34 27 01 30Fax: (33 5) 34 27 01 31E-mail: sremusat@aol.comAssociation of Asia Pacific AirlinesSecretariatSuite 9.01, 9/F,Kompleks Antarabangsa,Jalan Sultan Ismail,50250 Kuala Lumpur, Malaysia.Director General: Richard StirlandCommercial Director: Carlos ChuaTechnical Director: Leroy KeithTel: (603) 245 5600Fax: (603) 245 7500Published 10 times a yearFebruary, March, April, May, June,July/August, September, October,November and December/January.© All rights reservedWilson Press Ltd, Hong Kong, 2001.The views expressed in thismagazine are not necessarilythose of the Association ofAsia Pacific Airlines.March 01 | Orient Aviation |
P U B L I S H E R ’ S L E T T E RSPECIAL BUDDIESSingapore Airlines (SIA), successful, financially sound and safe,thought it could never happen to them. It did. And as theirdeputy chairman and chief executive, Dr Cheong ChoongKong, told Orient Aviation, the events of the stormy night of October31 in Taipei when SQ006 crashed on take-off with the loss of 83 lives,“devastated and humbled” all who worked at the airline.But it did something more. It brought people together in griefin a quite extraordinary and positive way, a way that will surely benoted by the industry at large as a model in selflessness.Nine years ago SIA’s management devised a “buddy” programmeto assist the crisis management control centre at Changi airport. Thespecially trained buddies are responsible for helping the family andfriends of victims and survivors in the event of an accidentBut as Ruth Kelly, SIA’s vice-president customer affairs, whoheads the buddy programme, said: “What happened on the nightof the accident was incredible. We have a list of 385 trained buddiesin Singapore, but as the news [of the accident] was breakingpeople who were not registered as buddies turned up at the crisismanagement control centre at Changi airport in droves.“People arrived all through the night. Some got out of bed,others had just returned from duty travel. Some staff returned fromleave early just to be there. They wanted to help.”Buddies and non-buddies alike played their part. “I have neverseen so much motivation and enthusiasm as there was in that first48 to 72 hours,” said Kelly.Kelly says she would like to talk to other airlines to comparenotes, to see how SIA can improve its buddy programme. OrientAviation believes there are many airlines that would like to – andshould – talk to SIA.This was voluntary work at its best and its most demanding,where trained and untrained staff came together in the most tragicof circumstances to help others.Almost four months later the healing is continuing; the buddiesare continuing their work.Letters of thanks bulge from a file in SIA’s headquarters AirlineHouse. Much good has come from this adversity.BARRY GRINDRODPublisher/Managing EditorThe Association of Asia Pacific Airlines members and contact list:Air New ZealandManaging Director, Mr Gary ToomeyGeneral Manager GroupCommunications, Mr David BeatsonTel: (64 9) 336 2770 Fax: (64 9) 336 2759All Nippon AirwaysPresident and CEO, Mr Kichisaburo NomuraDirector, Public Relations, Mr Koji OhnoTel: (81 3) 5756 5675 Fax: (81 3) 5756 5679Ansett AustraliaGeneral Manager International,Mr Andrew MillerManager Group Public Affairs,Ms Heather JeffereyTel: (61 3) 9623 3540 Fax: (61 3) 9623 2887Asiana AirlinesPresident & chief executive, Mr Park Chan-bupManaging Director, PR, Mr Hong Lae KimTel: (822) 758 8161 Fax: (822) 758 8008Cathay Pacific AirwaysChief Executive Officer, Mr David TurnbullCorporate Communications General Manager,Mr Alan WongTel: (852) 2747 8868 Fax: (852) 2810 6563China AirlinesPresident, Ms Christine Tsung Tsai-yiDirector, Public Relations, Mr Scott ShihTel: (8862) 2514 5750 Fax: (8862) 2514 5754DragonairChief Executive Officer, Mr Stanley HuiCorporate Communication Manager,Ms Laura CramptonTel: (852) 3193 3193 Fax: (852) 3193 3194EVA AirPresident, Mr Frank HsuDeputy Senior Vice President, Mr K. W. NiehTel: (8862) 8500 2585 Fax: (8862) 2501 7599Garuda IndonesiaPresident, Mr AbdulganiVP Corporate Affairs, Mr PujobrotoTel: (6221) 380 0592 Fax: (6221) 368 031Japan AirlinesPresident, Mr Isao KanekoDirector, Public Relations, Mr Geoffrey TudorTel: (813) 5460 3109 Fax: (813) 5460 5910Korean AirPresident and CEO, Mr Shim Yi TaekVP Public Relations, Mr Seung Jae NohTel: (822) 656 7092 Fax: (822) 656 7288/89Malaysia AirlinesChairman, Azizan Zainal AbidinHead of Industry Affairs,Ms R. Nordiana Zainal ShahTel: (603) 2165 5154 Fax: (603) 2163 3178Philippine AirlinesChairman, Mr Lucio TanVP Corporate Communications,Mr Rolando EstabilioTel: (632) 817 1234 Fax: (632) 817 8689Qantas AirwaysManaging Director and CEO, Mr Geoff DixonGroup general manager public affairs, MichaelSharpTel: (612) 9691 3760 Fax: (612) 9691 4187Royal Brunei AirlinesChairman, Dato Paduka Awang Haji AliminBin Haji Abdul WahabTel: (673 2) 343 368 Fax: (673 2) 343 335Singapore AirlinesDeputy Chairman and CEO,Dr Cheong Choong KongVP Public Affairs, Mr Rick ClementsTel: (65) 541 4030 Fax: (65) 545 6083Thai Airways InternationalPresident, Mr Bhisit KuslasayanonDirector, PR, Mrs Sunathee IsvarphornchaiTel: (662) 513 3364 Fax: (662) 545 3891Vietnam AirlinesPresident and CEO, Nguyen Xuan HienDep Director, Corp Affairs, Nguyen Huy HieuTel: (84-4) 873 0928 Fax: (84-4) 827 2291March 01 | Orient Aviation |
Page 1: VOL. 8 NO. 5 MARCH 2001MAGAZINE OF
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Page 9 and 10: c o v e r s t o r yAt Singapore Air
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