Untitled - Peugeot

FROM COFFEE GRINDERS TO CARS - A BRIEF HISTORY OF THE PEUGEOT MARQUE.Long before Peugeot started manufacturing its cars in 1889, a story filled with innovation and discovery had alreadybegun. The “Peugeot Frères” (Peugeot brothers) company was officially founded in 1810, when the Peugeot familybought a small cereal mill at Sous Cratet. They set about capitalising on the Industrial Revolution by converting it intoa steel factory. Due to the brothers’ skillful handiwork and foresight, their factory began producing coffee grinders, sheetsteel and various tools, but it was handsaws that inspired the famous emblem of the company. From the 1850’s,the lion emblem was stamped onto every Peugeot product to symbolise its strength and quality.1In 1869, the company identified the new trends in vehicle design and began producing horse drawn carriages for thearmy. Throughout the latter decades of the nineteenth century, Peugeot was identifying the latest trends in vehicledevelopment. As the popularity of two-wheeled transport grew, Peugeot began working on plans for a very newtype of venture.By 1890, the petrol powered “Peugeot Type 2” was developed, thus demonstrating the company’s earlycommitment to innovation and ‘cutting edge’ advancement. In 1897, the Peugeot ‘range’ featured five new modelsincluding a two-seater.From the very first day the Peugeot marque was born, its success has continued to grow year after year. The companyhas demonstrated its commitment to innovation, offering its customers everlasting style and the very latest technologies.The story of Peugeot is an amazing history of family, design and business acumen. Although the Peugeot name hasbeen synonymous throughout the centuries with everything from coffee grinders to vehicles, innovation has alwaysbeen at the heart of the business and brand.In pursuing the brand’s core values of reliability, style and dynamism, Peugeot continues to build upon this success.

PEUGEOT MOTORS SOUTH AFRICA. Peugeot Motors South Africa (PMSA), a full French subsidiaryof Peugeot Headquarters in France, was established in 2002 when Peugeot returned to the country after an absenceof ten years. Today there are thirty Peugeot dealers in Southern Africa selling the full range of Peugeot vehicles.MORE THAN A VEHICLE - A VISION.When you choose a Peugeot, you invest in much2more than a well-designed, elegant product ofintelligent engineering – you invest in our vision -style, dynamism, innovation and great value beingthe thread running through all our cars. Renownedfor our French chic style, great looks, road holdingand drivability, and backed with resources of thelargest worldwide producer of passenger vehiclediesel engines, the sixth largest motor manufacturerin the world (the second largest in Europe), as wellas Europe’s leading manufacturer of low-emissionand light commercial vehicles, we are definitely anautomotive force to be reckoned with.

PEUGEOT FIRSTS -INNOVATION ROOTED IN TRADITION.1892 Peugeot is the first car manufacturer to fit rubber tyres to a petrol-enginedfour-wheel car.1912 The Peugeot L76 is the first car in the world to have an engine with doubleoverhead camshafts and four valves per cylinder.1929 The Peugeot 201 is the first car in the world to have independent frontsuspension as standard.1934 Peugeot becomes the first car in the world to have an electric folding roof- the Peugeot 401 eclipse.1959 The Peugeot 403 becomes the first car in the world to have an automaticcooling fan powered by engine temperature.1967 The 204 Estate is fitted with the smallest diesel engine in the world, at 1200cc.1972 Peugeot launches the 104 - the smallest four door car in the world.1976 Peugeot takes over Citroën in April, with a new structure placed under thecontrol of the holding company which becomes PSA Peugeot Citroën.1993 The one millionth Peugeot 405 is built and the 306 is launched (alongside 405)at Ryton.1999 The remarkable HDi Common Rail Diesel engine is released, which gives more3power efficiency and emits much less pollution.2003 Peugeot wins the World Rally Championship for the third consecutive timewith the Peugeot 206.2004 The 206 becomes the first small sector diesel car to be fitted witha particulate filter.2007 Peugeot announces 10 million vehicles sold, equipped with low emissionHDi engines.

PEUGEOT MODELS.107. Dynamite in a small package.Gone are the days when small cars lacked the style and performance of their bigger counterparts – as you’llfind when you cast your eyes over the 107 and take in all its features both outside and under the hood.207. Anyone for irreversible infatuation?Dynamic design, performance and comfort come together in the 207 to offer you an incomparable ride.With a range of exclusive accessories, the 207 can be adapted to facilitate your interests and hobbies. It’s a carfor getting out there and LIVING.207 GTi. It’s never been this fun.The GTi achieves levels of performance and safety rarely reached by vehicles in its class. Brace yourself forcomplete exhilaration.207 CC + 307 CC. The perfect coupés meet the perfect cabriolets.Imagine converting your sleek coupé into an exhilarating cabriolet in 25 seconds? Stop imagining. The retractablehardtop disappears into the boot of these great CCs before you can say, “WOW”.307 SW. Enjoy the view, savour the experience.An expression of luxurious comfort, the 307 SW is the perfect traveling companion as you pursue your hobbiesand sports, or take your family on great adventures.308. Efficient by nature.The 308's innovative design answers your demand for a better, safer, more comfortable and environmentally4respectful vehicle. It's breathtaking aesthetics and groundbreaking features create a car that embodies yourdesires and meets all your expectations.407. Arrive in style.The 407 is the personification of confidence. Its flowing and dynamic design is gracefully complemented by theunderstated interior, innovative engineering and incredible safety features.407 SW. Changing the view of the world.The 407 SW’s remarkable modularity allows you to find an easy solution for each day-to-day situation,taking into account everyone’s needs, and without compromising onboard comfort and dynamic performance.407 Coupé. Passion, engineering, balance.The 407 Coupé is a superbly built, genuine 4-seater coupé that has the stunning looks, responsive athleticismand advanced technology of a great sports tourer. We believe it’s the ultimate coupé, and the glorious task ofproving us right is up to you.

PEUGEOT MODEL NUMBERS. The first number of every car describes the family and size (206, 306…),and the last digit indicates the generation (205, 206, 207…). This tradition began in 1929 with the launch of the 201.All numbers from 101 to 909 have been deposited as trademarks. An unsubstantiated explanation for the central'0' is that on early models the number appeared on a plate on the front of the car, with the hole for the startinghandle coinciding with the zero.For specific niche models such as minivans or SUVs, we are now using a four-digit system, with a double zero in themiddle. The 1007 used this system when it was launched in 2005.PEUGEOT – CARS THAT CARE. Internationally - like you, we care about the environment.Our innovative designs ensure environmentally respectful vehicles, which are 90% recyclable. We have also plantedover two million trees in an environmental project to help reduce the effect of motor vehicle emissions.www.peugeot.co.za/tradition/environment/en/Locally - We are involved in various community projects, the main one being at Orange Farm where PMSA built the5very first HIV/AIDS and counseling centre. We assisted this community with a Home Based Care Centre, as well asa nursery school.www.peugeot.co.za/inform/socialresp/PURRFECT PRONUNCIATION. As our cars suggest, we at Peugeot are dedicated to perfection.Our heritage lies in our name and our reputation upholds it. Many people pronounce our name incorrectly, and thisis why we would like to educate all our valued customers on how to pronounce “Peugeot” properly. Phoneticallythe “peu” part is pronounced “Purr” and the “geot” part would be “joe” with a soft “j”... "Purr-joe".TEST DRIVES. At Peugeot we have a wide variety of cars that will adapt to any stage of your life. Visit yournearest Peugeot dealership or book a test drive on www.peugeot.co.za/TestDrive/, to find out which Peugeot is bestsuited to your every need.