Council Minutes - Town of Cambridge

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COUNCIL MINUTESTUESDAY 26 JUNE 2012CR12.822012/2013 REVIEW OF FEES AND CHARGES - QUARRY AMPHITHEATREPURPOSE OF REPORT:To review the fees and charges of the Quarry Amphitheatre (QA)BACKGROUND:Each year, as part of the budgetary process, the fees and charges are reviewed and the mostappropriate time to set these fees is prior to adopting the budget so that the new fees can bereflected in the revenue items.DETAILS:VenueThe Quarry Amphitheatre has three distinct areas for hire:• The Main Auditorium (the amphitheatre) – a 556 seat outdoor theatre;• The Cavern – a dressing room to the amphitheatre and function area for up to 60 people;and• Café Lawn – a picturesque lawn area in front of the café with panoramic views.The Quarry Amphitheatre is a seasonal venue. There are two distinct seasons in the Quarry’scalendar year which represent different price categories. They are:• Peak Season (Oct 1 to May 31) – set rate; and• Off-peak Season (June 1 to September 30) – set rate discounted by 30%.ClassificationsThe current fee classifications at the Quarry Amphitheatre are as follows:• Community Rate where the hirer is a non profit community organisation of a charitable orbenevolent nature of a registered charity• Commercial all other hirers or where the hirer is an individual or businessIn April 2012 the fee classifications for all other Town of Cambridge Community Facilities (i.e.Wembley Community Centre, Leederville Town Hall and The Boulevard Centre) were reviewedand a recommendation was adopted to delete the Community Rate and standardise theclassifications. It is recommended that similar fee classifications for the Quarry Amphitheatrealso be introduced in line with the other community facilities, specifically:• Not for Profit Not-for-profit groups and charitable organisationsAgency• Government Local, State and Federal Government organisations• Commercial Commercial business and private hirersH:\CEO\GOV\COUNCIL MINUTES\12 MINUTES\JUNE 2012\C CR.DOCX 117
COUNCIL MINUTESTUESDAY 26 JUNE 2012Financial PerformanceThe financial performance of the QA has improved since the Town took control of directmanagement and this year was the first year where the Town undertook in house ushering.The Café continues to be contracted externally. Graph 1 below highlights the financial netcosts (excluding capital expenditure, depreciation and internal cost allocations) to the Town forthe operations of the Quarry Amphitheatre since 2004/05.Graph 1$400,000$350,000$300,000$250,000$200,000$150,000$100,000$50,000$--$50,000-$100,000The Quarry AmphitheatreOperating Performance 2004/2005 to 2011/2012 (Anticipated)2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12Revenue $105,414 $112,248 $134,961 $155,800 $147,949 $247,655 $190,246 $221,000Expenditure $174,285 $205,299 $192,901 $224,316 $251,355 $336,489 $201,519 $235,953Operating Result -$68,871 -$93,051 -$57,940 -$68,516 -$103,406 -$88,834 -$11,273 -$14,953*Excludes depreciation and overhead allocations.Fees and Charges Competitor AnalysisTable 1 shows market analysis that indicates that the QA pricing is in line with other likevenues.Table 1:2012/2013 Outdoor Venue Competitor AnalysisVenue Cost CommentsThe Quarry AmphitheatreKwinana Amphitheatre (nowknown as Koorliny Arts centre)Sunken Garden Amphitheatre,Crawley WA$890/dayCommunity Rate$1,350/dayCommercial Rate$175/ hourMinimum Charge$250/ hrMin Charge of $500 +Cleaning Charges min of $120 +556 seatsIncludes technician, standard lighting &sound rig - 1000 seats300 - 385 seatsAdditional charges for technical supportHistorically, fees and charges have increased in line with CPI (Perth) movement which is 1.9%over the last 12 months, however, it is recommended to adopt an increase of approximately 4%on the Commercial hire rate to meet growing operating expenses.H:\CEO\GOV\COUNCIL MINUTES\12 MINUTES\JUNE 2012\C CR.DOCX 118
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Council Minutes - Town of Cambridge

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